Understanding Of Media Audiences - Assignment
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Added on 2021-01-15
Understanding Of Media Audiences - Assignment
Added on 2021-01-15
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Understanding Audiences inMedia
Table of ContentsChapter 1-INTRODUCTION..........................................................................................................1Aim..............................................................................................................................................2Objective......................................................................................................................................2Problem statement.......................................................................................................................3Chapter plan.................................................................................................................................4Notes on research methodology...................................................................................................5Chapter 2 LITERATURE REVIEW...............................................................................................6Theme 1: Social media and its influence on Hollywood studios.................................................6Theme 2 audience theories for predicting individual response of social media promotion inHollywood studios.......................................................................................................................7Theme 3: Transition used by filmmakers to use social media.....................................................8Theme 4: Statistics to demonstrate social media methods used to influence of social media onHollywood studios.......................................................................................................................9Chapter 3- RESEARCH METHODOLOGY................................................................................10Research philosophy..................................................................................................................10Research approach.....................................................................................................................10Sampling....................................................................................................................................10Data collection...........................................................................................................................10REFLECTION...............................................................................................................................10REFERENCES..............................................................................................................................12
Title - The growing influence of social media on Hollywood studios“Focus on how to be social, not on how to do social.”“You don’t get to 500 million friends without making a few enemies.”Chapter 1-INTRODUCTIONIn present times social media is playing a significant role in promotion andadvertisement. It has revolutionized the way in which products and services were promoted.However, it has allowed people to connect with each other. It has not helped businesses but alsomovies. It has transformed the way in which movies are been promoted. This has impacted onbehavior of audience to a great extent. Today, film industry is finding out new way of integratingand communication to further connect with its audience. Also, filmmakers are highly focusing onsocial media platforms to create awareness about films. They are making huge efforts in doingpromotion so that film can get a hit (Lacey, 2017). Moreover, in today’s era most of youthspends a lot of time on social sites to interact with each other. They are been diverted from TV,newspapers, radio, etc. Alongside, You Tube has emerged as a platform which has given widerarea of promotion. It has attracted large number of people including youth. It has provided allfacilities of entertainment. Audience can easily watch all types of videos for free on it. Social media has allowed Hollywood studios to expand their market in other countries. Ithas benefited in promotion of films in other markets to generate awareness. By using You tubeas source audience get to know about different types of Hollywood movies and studios.However, it has become easy to understand needs of audience and provide them relevant content(Social media changing the way movies are marketed. 2014). Hollywood have understood power of social media and is effectively utilizing it inpositive way. With the success of short films, TV series, episodes on social media it has highlyimpacted Hollywood studios. This has diverted filmmakers towards using social platforms toengage with audience (Vicente-Mariño and Lunt, 2015). For example, Disney theme-based parkstudio has attracted audience from all over the world. Many filmmakers have focused on it aswell. There are several films Disney have produced which denotes influence of Hollywoodstudios on movies and film making. It has created curiosity among people to know more abouttheme park. Also, characters associated with theme park and Hollywood studios are shown inmovies. This influence on movies of Hollywood studios depicts importance of social media1
marketing which created awareness about the different themes. They are displayed at park wherepeople notice it. Moreover, uploading photos of park on various social platforms have generatedawareness. It has influenced behavior and taste of audience. Filmmakers got an idea of how theycan also influence it through social sites. The Hollywood is one of the biggest film industries andis well known for their lavish and exotic studios that helps to improve the quality and social lifeof people. With the passage of time and increase in the growth of social media platforms, it willimprove the quality of their movie studio. The online or digital media helps in promoting newand unexplored destinations or places which can impress the studio or set developers to producethe similar location in their studio for the filming purpose. For example – Hunger games moviewas released in 2008. Its song hanging tree was launched on You tube. It crosses over 20 millionviews across US. This helped in reaching audience to large extent in quick time. The digitalisation era has significantly changed strategies of Hollywood filmmakers. Ithas opened box of delivering film to audience. Social media has enabled in getting spontaneousreaction from diversified people. The word of mouth is not restricted to specific circle. In presenttime grabbing the attention of audience is more crucial. Filmmakers can no longer depend onbored teenagers in search of amusement to bankroll their efforts. Furthermore, there is shift indestroying of films overnight. Social sites have enabled in providing positive or negativeinformation spreading more quickly to large extent. Consequently, chance of film success overlong time has become unlikely. As elucidated by (Faulkner, 2017) films score more than 40% ofsales within their opening. By following path of Hollywood, Bollywood and other studios arealso using social sites. They have developed their own studios and created awareness in industry.however, by understanding audience and their response towards film studios are enable toproduce movies. Aim “To analyse influence of social media promotion on Hollywood studios” Objective To evaluate role of social media promotion in Hollywood studiosTo analyse how social media promotion influence audience behaviourTo derive transition used by filmmakers to use social mediaTo assess audience theories for predicting individual response of socialmedia promotion in Hollywood studios2
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