Strategic Management of Disney

RUNNING HEAD: Strategic Management 0
Disney
Strategic Management
(Student Name)
1/19/2019

Strategic Management 1
Table of Contents
Introduction................................................................................................................................2
Operating Landscape of Disney.................................................................................................2
Porters Five Forces Analysis......................................................................................................2
Business Level Analysis............................................................................................................4
Generic Strategy for competitive advantage..........................................................................4
Intensive strategies for growth...............................................................................................4
Disney Strategic Intent...............................................................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6

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Introduction
Multinational Corporation is considered as a huge corporation with a huge plant or former
direct investment in numerous overseas countries (Young, C. and Ghoshal, 2016). The
multinational companies have a power that influences the foreign governments (Detomasi,
2015). One of the multinational companies Disneyland attracts plenty of tourists as well as
other individuals from around the globe that divide the traditional character of advertising as
well as creates a kind of new ode for marketing (Mannheim, 2016). It is leading diversifies
international family entertainment as well as media enterprise with five business segments,
media networks, parks and resorts, consumers products, studio entertainment as well as
interactive media (Hanson, Hitt and Robert, 2014) . The Disney pays attention to their
consumers in an effective manner as wee as the consumers of Disney promote their
experience on effective marketing (Sandlin and Garlen, 2016).
In the following part, there will be a detailed discussion on the Disney in which there will
mainly focus on their strategies adopted by them and the overall performance of the company
through analysis of their business strategies that made them unique in the market and made
them as a successful company at the global level.
Operating Landscape of Disney
The company was founded in the year 1923 in which they are first known as The Disney
Brother Studio. The initial cartoon of Mickey Mouse in Disney was introduced in 1928. In
the year of 1955, the company has launched the place which is known as Disney Land that
became one of the best as well as leading places where the audiences can able to see different
cartoon characters. In the year 1983, Disney has opened their first international they park in
Japan that also became one of the destination places for the people (Griffin, Harding and

Strategic Management 3
Learmonth, 2017). Disney is one of the second leading media as well as Entertainment
Corporation at global level subsequent to Time Warner. But in the recent, it has turn into one
of the largest Hollywood studios as well as introduced 11 theme parks along with numerous
TV systems counting the American Broadcasting Company (ABC) (Wasko, 2016). Around
the world, Disney has extended their business at a global level. Among which apiece of them
is Disneyland in California, Disneyland in Paris, Disneyland in Hong Kong, Disneyland in
Orland, as well as Disneyland in Tokyo. The theme of the Disney is based on colorful
animation as well as figures of a cartoon that appeal huge persons to approach and take
pleasure in their lines in such innovative and new theme parks. While, Disneyland is not the
lead the way of the theme park they acquire achievement in the business globe for the guests
that bring a huge of prosperity as well as extend their ethnicity overseas to each bend such
contemporary world. The theme parks, as well as resorts in California, give them a huge
amount of profits, as well as their venue, is loved by the audience at an international level.
The driven force of the entire company is the motion picture as well as animated cartoons that
are managed by the Touchstones Pixar, Walt Disney, Miramax, as well as Buena Vista
(Mitrasinovic, 2016).
Porters Five Forces Analysis
There are porter five forces analyses of Disney Theme park which are explained in below
points:
New Entrants Threat
While the corporation was proficient to discover a remarkable position within the business,
the doorway barrier is very high. Disney does not face any severe risk from their new entrant
company’s due to the reason of existence of high obstacles in the industry. The company may
face the competition mainly form the media as well as pursuit organizations. However, it do