Understanding Business Organization: A Case Study of the Imperial London Hotel

Understanding Business Organization
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Table of Contents
Introduction......................................................................................................................................3
Business Organizational Purposes...................................................................................................3
Mission........................................................................................................................................3
Vision...........................................................................................................................................3
Essential Purpose.........................................................................................................................4
Major Objectives.........................................................................................................................4
Organizational Structure..................................................................................................................5
Benefits of a Tall Organizational Structure.................................................................................5
Drawbacks of a Tall Organizational Structure............................................................................5
Mitigating the Drawbacks........................................................................................................5
Organizational Functions.................................................................................................................6
Interrelationship and Impact on the Organization.......................................................................7
Organizational Culture.....................................................................................................................8
Types of company Culture:.........................................................................................................8
Culture and Organizational Success:...........................................................................................8
SWOT Analysis...............................................................................................................................9
PESTLE Analysis..........................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................13
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Introduction
We'll examine London's Imperial London Hotel in this case study. The study will examine the
company's past, present, and hospitality industry effect. We'll also examine the hotel's
administration, marketing, customer service, and positioning. Since 1898, the Imperial London
Hotel has been a famous hotel chain. The hotel has hosted dignitaries, celebrities, and tourists in
one of the world's most lively cities. The Imperial London Hotel has several services and
amenities to meet guests' demands. The hotel strives to give guests a wonderful stay with its
magnificent accommodations, delicious dining, state-of-the-art conference facilities, and
customized services. The hotel is close to tourist sites, commercial districts, and transit hubs.
Online travel agencies, shifting customer preferences, and worldwide events like the COVID-19
epidemic have changed the hospitality business. Thus, hotels must innovate to be competitive in
a fast-changing market. Imperial London Hotel has stayed ahead by adopting technology,
improving its internet presence, and providing excellent customer service. It has modernized its
facilities, implemented sustainable practices, and used data analytics to understand visitor
preferences and optimize operations. The Imperial London Hotel is known for its excellent
accommodations, services, and experiences. This case study will reveal the company's
operations, tactics, and success factors. We may evaluate the hotel's competitive position and
ability to adapt and grow in a changing market by evaluating its history, business operations, and
current setting.
Business Organizational Purposes
The organizational purposes of the Imperial London Hotel encompass its mission, vision, and
key objectives. These elements guide the hotel's strategic direction, shape its operations, and
reflect its commitment to delivering exceptional hospitality services.
Mission
The Imperial London Hotel strives to make guests feel comfortable, satisfied, and delighted. The
hotel provides exceptional service, luxurious accommodations, and a variety of services to
accommodate guests' different demands (Curzi et al, 2020). The Imperial London Hotel strives to
create memorable memories and become a top destination for London visitors.
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Vision
The Imperial London Hotel wants to be a world-class hospitality brand known for its excellence,
innovation, and sustainability (Lew et al, 2020). By providing excellent service, embracing
technology, and prioritizing environmental stewardship, the hotel hopes to stand apart in the
business. The hotel wants to lead the worldwide hospitality industry in elegance, comfort, and
sustainability.
Essential Purpose
Guest pleasure: The Imperial London Hotel prioritizes guest pleasure. The hotel strives to
exceed customer expectations with elegant accommodations, customized services, and many
amenities. The hotel's focus on customer care, detail, and guest experience improvement reflects
this objective.
Sustainable Practices: The hotel has sustainability goals as part of its environmental
stewardship. Energy reduction, waste reduction, eco-friendly alternatives, and community
support are examples. The Imperial London Hotel meets changing social demands and helps the
environment by pursuing sustainability goals.
Operational Excellence: The Imperial London Hotel seeks to achieve operational excellence
across its various departments and functions. This includes efficient management of resources,
implementation of best practices, and continuous process improvement. By optimizing its
operations, the hotel can enhance cost-effectiveness, streamline workflows, and maintain high
standards of quality and service.
Brand Reputation: Establishing and maintaining a strong brand reputation is a crucial purpose
for the Imperial London Hotel. The hotel strives to be recognized as a symbol of luxury,
elegance, and sophistication, synonymous with exceptional service and unparalleled guest
experiences. A positive brand reputation enables the hotel to attract a loyal customer base,
maintain a competitive edge, and drive business growth.
Major Objectives
Enhance Guest Experience: The Imperial London Hotel aims to continuously enhance the
guest experience by identifying and implementing improvements in its facilities, services, and
amenities. This objective involves regular guest feedback analysis, investment in innovative
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