Business Strategy: Vision, Mission, Objectives, Stakeholder Analysis

Business
Strategy

Table of Contents
INTRODUCTION......................................................................................................................3
PART – A...................................................................................................................................3
TASK – 1...................................................................................................................................3
P1. Determine the vision, mission and objectives of selected organisation with stakeholder
analysis...................................................................................................................................3
M1. Apply PEST analysis for identifying the impact of external factors over business........4
TASK – 2...................................................................................................................................5
P2. Interpret VRIO model to examine the internal strategies................................................5
M2. Execute SWOT and Mckinsey’s 7S model for exploring intrinsic capabilities.............6
TASK – 3...................................................................................................................................8
P3. Evaluate Porter’s Five Forces model...............................................................................8
M3. Pertain Ansoff’s Growth Vector Matrix.........................................................................9
PART – B.................................................................................................................................10
TASK – 4.................................................................................................................................10
P4. Discuss Porter’s Generic and Bowman’s Strategy Clock..............................................10
M4. Design Strategic Management Plan for selected organisation with its tactics..............12
CONCLUSIONS......................................................................................................................13
REFERENCES.........................................................................................................................14

INTRODUCTION
The business strategy refers as ability of managers to develop creative thinking skills
for developing plan to compete with rivalries with their differentiated tactics for being stable
at global market. In this project, Savoy Hotel is selected for being luxury hospitality industry
that is situated in City of Westminster at Central London, England. This project determines
the vision, mission and objectives with the stakeholder analysis for organisation (Arusada,
Putri and Alamsyah, 2017). It further implements PEST analysis, VRIO model, Mckinsey’s
7S model, benchmarking indicators, Porter’s generic and five force strategy for identifying
the internal and external capabilities of company. Additionally, it explains Balance scorecard,
Ansoff Growth Vector Matrix, Bowman strategy clock with the management plan for
competing with rivalries through its aggressive tactics.
PART – A
TASK – 1
P1. Determine the vision, mission and objectives of selected organisation with
stakeholder analysis
Business Strategy:- The procedure which empower business associates to develop
strategy and tactics for increasing their aggressive power that leads to challenge with
opposition companies. Managers of Savoy emphasize on their business strategy by providing
good atmosphere for workers to perform task and clients to survive their luxurious life.
Introduction of Organisation:- The Savoy is most popularly known for its luxury
hotel that is located in City of Westminster at Central London, England. This hospitality
industry was launched on 6th August, 1889 as being the first lavish hotel in Britain with
electric lights and lifts throughout the building, bathrooms attached in rooms, continuous
supply of hot and cold water, etc. It is highly famous for its blending Art Deco and
Edwardian architecture that provides elegant hospitality for its luxury-loving visitors. The
Savoy Hotel is owned by two companies in equal partnership that are Kingdom Holding
Company and FRHI Hotels and Resorts (Benyayer and Kupp, 2017).
 Vision:- The vision of Savoy Hotel is to play an iconic role for being the first five star
hospitality industry in London to separate and recycle its wasted food.
 Mission:- The Savoy Hotel’s mission is to maximise its qualitative service for
providing high comfort to its customers by meeting their needs and wants at high
level of satisfaction.
 Objectives:- The main purpose for managers of Savoy Hotel is to first build exclusive
hotel with offering new standards for luxury, comfort and service to its clients.

Stakeholder Matrix:- The managers of Savoy implement this analysis as to identify
the necessary actions from workforce that creates opportunity for an organisation to achieve
its ambition.
The managers of Savoy Hotel emphasize on this matrix for mapping the stakeholder
to perform their task with the motive to achieve personal and organisational goals.
 Power versus Interest Grid:- The managers analyse external stakeholders for
identifying their powers and interest towards company in order to improve their
capabilities for meeting their requirements.
 Influence – Impact Grid:- Savoy Hotel managers aims to analyse the power of
stakeholders for their credit and loans as they aims to gain interest over it without
developing interest for knowing the process to generate it (Cavaleri and Shabana,
2018).
 Power – Influence Grid:- This describes that employees within an organisation have
low interest and power towards decision-making procedure but perform their task for
company to attain success.
 Importance – Influence Grid:- This grid for managers of Savoy majorly focus on
supplier, internal users, developers to develop their high interest towards hospitality
industry with low power to achieve specific target.
M1. Apply PEST analysis for identifying the impact of external factors over business
PEST Analysis for Savoy Hotel:- The managers of this hospitality industry identify
the external factors of macro business environment which affect the steadiness of company
either auspiciously or critically.
External Factors Positive Impact Negative Impact
Political The positive impact of political
aspect is to government of
The negative impact of political
aspect is trade restrictions