Understanding Customer Behaviour: Micro and Macro Aspects

Understanding
Customer

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Most important function of the organisation is to have loyal customer base and their requirement
to have more new consumers. Their consumers gets attracted only when the manufacturer
constantly work on the requirement of the their user. The sales department is assigned in the
work place because their responsibility is to convert the expected consumer into the loyal
consumer organisation continuously requires to keep updated with the technology so that they
can have their own consumer that can be familiar with the company (Soares,and et., al., 2017). In
this essay will learn about the basic two aspects of consumers behaviour.
MAIN BODY
Consumer behaviour depends on the their taste and preferences that is the responsibility of the
producer to understand the needs of the user because in the market lot of competitor is presented
who is competing with the top brand and now technology is getting more rapidly changing it
spread the offers and the changes in a seconds to the public technology have both aspects
negative and positive it can enhance the product or can decline the brand image too. So the
owner has to b aware of the rival steps and their action that can effect the brand image (Fox, and
Royne, 2018).
Understanding users behaviour is the basic duty of the company its is necessary for the
business as they have to attain the company objectives and they too have to be In the long run.
Different customer have varied taste and preferences so the producer has divided the consumer
in the different segments on the basis (Rajkumar, Vishwakarma, and Gangwani, 2020) of age,
sex, demographic, groups and income. The small industries contributes in developing the
economy of the country as they provide a good cost of the goods. The basic aspects of the
consumers behaviour are micro and macro aspects of the consumers behaviour. These aspects
helps in understanding the requirements of the consumer in the target market. These factors
directly hit the operative activities of the industry.
Micro aspect of the consumer behaviour, affects the varied operation of the company.
These components are directly connected with the different departments of the business
factors. These include various components that impact the operations of the organisation and
that beneficial for the marketers too. It is connected to the points that are with in the workplace.
These factors directly hit the business operations (Ma, 2021.)nd their practices on the daily
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