Understanding Customers: Importance of Consumer Behaviour and Future Trends

Understanding
customers

Table of Contents
INTRODUCTION ..........................................................................................................................3
ESSAY.............................................................................................................................................4
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In the functioning of a business, it is important to take care of customers and develop
understanding in order to increase profitability (Ahn, J., 2020). All major companies in the
international and national marketplace focus on understanding customer needs in order to
perform key operations and functions. A business should include key focus on different
approaches which are important in understanding needs and demand of different customers to
lead the marketplace. This project includes a brief description on understanding needs of the
customers and contemporary perspectives on consumption. The report also includes involvement
and decision-making by an individual customer. This report also includes significance of
perceptual process in understanding needs of customers. This report also includes main focus of
a business on consumer behaviour based future trends.