Understanding Customers in Tourism Industry: Marketing Theories and Future Trends

This presentation by Desklib discusses the rise of social media platforms in the tourism industry and how digital marketing can help reach a wider audience. It also covers marketing theories such as price and positive/negative trends in customer behavior. The presentation concludes with future trends that the tourism industry can adopt, such as the use of Artificial Intelligence to improve customer involvement. The presentation includes a reference slide and a team task slide.

Hotel Savoy

Table of Content
Introduction (Introduce your group members) – The Rise of Social Media Platforms within the
Tourism Industry
Marketing Theories – Theories that demonstrate aspects of Future trends in Consumer Behavior
Reference Slide
Team Task Slide
Future Trends – That the selected business is likely to adopt

Introduction
Digital marketing refers to promotion goods or products using internet and
finding out potential customers (Park and ET. AL., 2020). With this social
media marketing refers to make promotion or goods and services offered by
companies through various social media platforms. The industry which provides
all the services to an individual or group of individuals in their leisure time is
considered as a Tourism industry.

Marketing Theories-Theories that demonstrate
aspects of Future trends in Consumer Behavior
In order to understand the marketing theories through which customers attention can be garbed are as follows -
 Price – Price refers to the amount charged by the companies while selling it's products or services (Cheng,
2020). By keeping prices of tourism package fair for both hotel and customers, the Savoy hotel will be able
to grab a large customers base.
 Positive – The price of services makes the customers feels delighted so that they can be turned into repeated
customers. Along with charging prices of hotel the company can provide one time free food facilities so that
they feel delighted.
 Negative – When the hotels start charging prices for each and every single thing again and again then the
customers do not feel happy to pay it. Instead the hotels can charge for all facilities while charging for hotel.

Future Trends – That the selected
business is likely to adopt
The future trends that can be adopted by tourism industry in the field of marketing in order to
make growth are as follows -
 Artificial Intelligence – Artificial Intelligence is the algorithm that is capable enough to
showcase the things to customers of their own choices (Carniel, 2019). When the customers
looks for any services of Hotel Savoy, but do not avail it then with the help of Artificial
Intelligence they will be able to see it's repeated advertisement. Along with this some special
offers are also flashed on their screens which increases customer involvement.

Conclusion
From the above presentation it can be concluded that, with the use of
digital marketing the company can reach out to a huge number of
customers in short time duration. The marketing theories are discussed
to understand positive and negative trends of customer behaviour.
Lastly, the digital tools which are going to be most popular in future are
discussed.

Reference Slide
 Books and Journals
• Park and ET. AL., 2020. Understanding customers' hotel revisiting behaviour: a sentiment analysis of
online feedback reviews. Current Issues in Tourism, 23(5), pp.605-611.
• Cheng, Y.M., 2020. Why do customers intend to continue using internet-based sharing economy
service platforms? Roles of network externality and service quality. Journal of Asia Business Studies.
• Bruskova, O., 2019. MARKETING MIX (THE CONCEPT OF 4PS). In Public Relations as a Brand
Awareness Booster (pp. 22-27).
• Carniel, A., 2019. The ultimate guide to marketing mix: 4ps, 7ps, 8ps, 4cs, 7cs.

Team Task Slide

Thank You!
Any Questions
or Comments?