Understanding and Leading Change: A Case Study of Tesco and Microsoft

UNDERSTANDING
AND LEADING
CHANGE

Table of Contents
INTRODUCTION....................................................................................................................3
PART 1......................................................................................................................................3
Overview of companies and type of change they went through............................................3
SWOT and PESTEL analysis to identify internal and external drivers of change................4
Comparison of how drivers of change affected each company’s leadership and overall
organization............................................................................................................................9
Evaluation of long-term implication of drivers of change within each company..................9
Conclusion and recommendations for effective planning for change..................................10
PART 2....................................................................................................................................12
Brief introduction of case study company...........................................................................12
Application of force field analysis and how they affect decision making. Recommendation
for course of actions which will help in achieving organizational objective with evaluation
of use of force field analysis in meeting targets...................................................................12
Evaluation of leadership approaches and models of change management to deal with
change with examples..........................................................................................................14
CONCLUSION.......................................................................................................................15
REFERENCES.......................................................................................................................16

INTRODUCTION
Leadership is the ability of an individual to inspire and evaluate their fellow members
through which they can be guided towards right direction and focus on meeting
organizational objective (Alavi and Gill, 2017). Organizational strategy is the course of
action which supports business in managing their resources through which continuous
business activities can be performed. The change catalyst for an organisation can belong to
internal and external business environment where leadership approaches, management
operations, business strategies and functions can be affected. Tesco is a largest retail brand
which has been operating all around the globe. The company is offering grocery through their
supermarket chain. Microsoft is a technology company which is offering their eservices all
around the globe. This report will discuss leadership and management approaches in 2
sections where Part 1 will give overview of different companies and the change they had
undergone through. Further, Part 1 will outline internal and external drivers of change with
appropriate framework which will be followed by how drivers of change affected companies
and their leadership approaches. Lastly, Part 1 will be concluded with suggestions which can
help selected organization for effectively planning for change. In Part2, the paper will outline
force field analysis and will recommend strategy which will help in achieving organizational
objectives. Lastly, this section will evaluate leadership approaches and change models.
PART 1
Overview of companies and type of change they went through
Organizational change is the action of company where they alter major components
and functions of business, such as-culture, technology, infrastructure and their internal
process (Boyatzis and Cavanagh, 2018). Change in an organization can be driven through
internal and external factors and the drivers of change can create positive as well as negative
impact on business and its profitability. Some of the examples of impact of change on
business strategy and their operations of different companies are outlined underneath:
Tesco- Tesco is one of the largest multinational food retail or supermarket company
which is operating across the globe. The change process of Tesco was based on restructuring
the organizational structure and drive innovative approaches in business through which they
can retain their competitive position within the industry. The change process of Tesco
introduced online shopping page where customers can click and collect products and also
introduced self-checkouts systems through which customers can purchase and do self-

checkout by scanning the bar code of the products which have been purchased by them
(Tesco announces huge change, 2021). Such change will help organization in attracting
customers where they can easily shop for products from their website/ application through
which the company can retain their customers in such dynamic business environment.
Microsoft- Microsoft is an American Technology company which offers consumer
electronics, personal computer, computer software and other related services. The company
has been undergone through successfully change management initiative which enhanced the
performance and productivity of business. Satya Nadella took control of managerial
operations of Microsoft in 2014 where he analysed lack of communication and high
competition among different departments of the company (Microsoft CEO Gears the
Company for Change, 2014). In order to resolve the issues among different departments and
to synchronize the business activities of each department of the organization, he planned to
bring change in organization structure of the company. In order to bring change, internal
divisions in different departments were developed which supported in encouraging
employees to collectively work towards the achievement of planned goals.
SWOT and PESTEL analysis to identify internal and external drivers of change
SWOT analysis
Tesco: In context of Tesco, a comprehensive study of SWOT analysis of company is
discussed below:
STRENGTHS
 Innovation- Tesco implemented new
techniques throughout the global
pandemic, such as optimising the
delivery system to meet customer
expectations which resulted in higher
sale of products and incline in profit
margin. This has been a source of
bringing change in the organization
where a company can adopt innovative
strategy through which they can
generate higher revenues.
 Strong performance amid pandemic-
WEAKNESS
 Shortage of products- Tesco face
shortage of products which has been a
weakness for organization. The inability
of organisation to manage their products
and mange inventory has been a
weakness for the organization.
Therefore, it also creates an impact on
the ability of an organization to meet.