Understanding and Leading Change in Sainsbury's and ASDA

This report focuses on the different changes needed by Sainsbury's and ASDA for competing with other business organizations. It includes SWOT analysis, PESTLE analysis, force field analysis, and leadership approach in change management process.

UNDERSTANDING AND LEADING CHANGE

Table of Contents
INTRODUCTION...........................................................................................................................4
Overview of the Sainsbury's........................................................................................................4
Overview of the company ASDA:..............................................................................................5
SWOT analysis of the Sainsbury's .............................................................................................5
SWOT analysis of the ASDA: ...................................................................................................6
Comparison of the PESTLE analysis of the company Sainsbury and the ASDA......................6
Effect of the drivers of change on the leadership:.......................................................................8
The long term effect of the driver of change in the Sainsbury's:................................................9
Long term effect of the drivers of change in context with the ASDA: ......................................9
D1 The impact of change in the organisation with their proper recommendation process and
their justification:........................................................................................................................9
Task 2: ......................................................................................................................................10
Force field analysis:..................................................................................................................10
D2 valid decision and outcomes for adapting the force field analysis in context with the
organisation...............................................................................................................................11
Kotter's eight steps model of change.........................................................................................12
Lewin change management model: ..........................................................................................13
Leadership approach in change management process:.............................................................14
D3 evaluation of the effectiveness of the leadership and model of the change management: .14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
The development and growth of any business organisation needs the proper
understanding of the different strategies and proper implementation change for meeting the
proper change which is helpful in the growth of any business organisation. The business
organisation needs to develop the way for understanding the implementation changes in the
workplace. The understanding and leading change process focus on the different process which
identify and determines the problems which creates the hurdle in the achievement and growth of
the organisational objectives (Cole and Stavros, 2019). The main aim of the leading change
management process is to reduce the barriers and obstacles of the business by understanding its
objectives from different perspectives. The given report has chosen the Sainsbury's for
understanding the leading change process. The Sainsbury's is the supermarket in the United
Kingdom which forms the chain of second largest supermarkets. The Sainsbury's provides the
clothes, electricals, groceries, clothes and services to the peoples (Moyerand Sun, 2021). The
given report has focused on the different changes which is needed by the Sainsbury's for
competing with the other business organisation. The different models of the change management
process has described in this report for enhancing the knowledge of overall content of the
business. The report has also described the importance of the changes in the workplace. The
change process not only provides the new ideas in the development of any business organisation
but also provides the new way which impact the activities and operations of the business.
PART 1
Overview of the Sainsbury's
The Sainsbury's is the supermarket which was established in the 1869. The Sainsbury's is
famous for its high quality and delicious foods at the reasonable prices. The Sainsbury's has
more than 1428 shops which is divided into Sainsbury's supermarkets, Sainsbury's banks and
Argos. The company sells 23,000 products lines to the 1400 suppliers in all over the world. For
enhancing their performance the Sainsbury's has focused on the different sustainable approaches
which increase the optimum utilisation of the resources for increasing the activities of the
business (Gerada, 2020). The different approaches which has used by the Sainsbury's in order to
enhance the profitability by maintaining the sustainability of the environment are online delivery
and refillable packaging. The online service of the Sainsbury's company has saved the time of the

customers and this service has increased the sell of the products. The refillable packaging is the
environment friendly process and it is reusable so it decrease packaging waste.
Overview of the company ASDA:
The ASDA is the supermarket company which was established in the 1949. The
company's headquarters is situated in the Leeds, United Kingdom. The company provides the
groceries items, clothes, home equipments and other services to their customers (Pantano, Pizzi
and Rogers, 2020). The company also deliver their products and services through the online
delivery modes to their customers. The ASDA has introduced different strategical changes in
their super markets. The company has developed the Quieter hours for the customers who is
disable. The company serve theses people between the 2 pm- 4pm by providing them good
facilities and welcoming environments. The ASDA has made changes in their supermarket for
serving the peoples having the disabilities.
SWOT analysis of the Sainsbury's
Strengths:
Strong market share with diversification: The Sainsbury's has 1200 supermarkets,
grocery stores. The company has the longest super market chain the United Kingdom. The
company share 16.9% of the market share to the their customers and providing the loyalty to
their customers (Borrell and et. al., 2018).
Providing the good quality of the foods: The Sainsbury's privileged the more than 3000
ready made meals with high quality according to the HPI brand. The Sainsbury's focus on the
customer demands and provides the best quality of food and products to their customers. The
company has reduced the sugar content in the cereals for providing the healthy food products to
their customers without changing the taste of the products. The company also provides the
different varieties of vegetables and gluten freed bread.
Weakness:
Single operating markets: The companies has very low margin in their food business
because of the single marketing. The single operating market system of the Sainsbury's increase
he limitation in achieving the goals (Pettinger, 2020).
Opportunities:

Expansion in the global market share: The company has to focus on the expansion of
the markets by increasing the online collaborations. The companies should focus on the
development of the online groceries stores for increasing the future channel of the growths.
Threats:
Intense competition: The involvement of the different companies in merchandise and
groceries business have increased the competition in the retails sectors. The competition within
the markets is one of the major threats for the Sainsbury's.
SWOT analysis of the ASDA:
Strengths:
Provides the good quality of products having good range: The varieties of goods and
products are available for the customers according to the demands and needs of the customers.
The varieties of goods and products of the ASDA company has increased the customer base.
Brand strengths: The ASDA has more than 150000 employees which is working in the
5oo stores. The company provides the best quality of products and services and increased their
brand strengths by many acquisitions.
Weakness:
Show constricted global presence: The company provides their products and services
to the very few other nations. This decrease the number of customers and growth of the business
at the global levels (Budiono and et. al., 2022).
Opportunities:
Expansion in the new areas: The ASDA has to develop their product line in the new
areas like the pharmacies, jewellery and other departments. The company has to develop their
opportunities in increasing their business development in the new economical nations for
increasing the customer base.
Threats:
Competitions: The competition in the market because of the competitive environment
has increased the threats of the ASDA. The price war which increase the pressure of the low
margin price of the products and services is also one of the threats of the ASDA.
Comparison of the PESTLE analysis of the company Sainsbury and the ASDA
Factor Sainsbury's ASDA

Political Effect of the Brexit. The Brexit have show
its negative impact on
the business of the
Sainsbury's.
The impact of the
Brexit has shown its
effect by changing the
business environment
of the company.
Economical Pricing The company has
focused on the
reasonable pricing of
their products and
services for increasing
their profitability. The
company has also
focused on the
reusable of their
packaging materials
for decreasing the
price of the products
and services.
The products of the
ASDA company has
evolved the different
process for decreasing
the low price and
maintaining the price
margin of their
products and services
(Pham and Kim,.,
2019).
Social Enhance the social
awareness.
The Sainsbury's has
focused on the
sustainability of the
environment by
increasing the
activities which is
helpful in the
environment problems.
The social awareness
of the company has
developed the brand
image of the products
and services to the
customers because
customers are attracted
towards the Eco -
friendly products and
services.
Technological Advancement of the
new technology in the
The Sainsbury's has
developed new
The company has
developed their app

online shopping. techniques which help
the customers in
online shopping. The
advancement of
technology also help
in billing process to
the Sainsbury's (Coy
and et. al., 2021).
which help the
customers in online
shopping with
different discount
facilities. The different
technology has
developed by the
ASDA for increasing
the promotion and
advertisement for
attracting the
customers towards
their products.
Legal Employment act The Sainsbury's
follows the
employment act and
company follows the
different regulations of
this act in their
workplace in order to
ensure the safety of
their employees.
The ASDA follows
this law in their
workplace for
preventing the
employees for any
kind of punishment.
Environmental Waste management The Sainsbury's has
focused on the waste
management process
by reusing the
packaging materials
for increasing the
values of the
This factor has
developed the different
process which
decrease the wastages
of the resources in
carrying the different
activities.

environment.
Effect of the drivers of change on the leadership:
The leadership is the ability of the person which increase the team work for achieving the
goals and objectives. The leadership ability of the person help the workforce in the
accomplishment of the work. In context with the Sainsbury's the drivers of the change influence
the leadership approach in the workplace. The implementation change in different activities
increase the additional value of the company by focusing on the sustainability of the
environment. The ASDA also follows the different kinds of the leadership approach in order to
develop the implementation in the workplace (Chen, Wang and Li, 2022). The company has to
focus on the quieter hour for serving the disable people by providing the proper welcoming
environment to the peoples.
The long term effect of the driver of change in the Sainsbury's:
The driver of change increase the different activities which is helpful in attaining the
sustainability. The long term change which the company has taken is the development of the
online delivery and refillable packaging. The refillable packaging enhances the sustainability of
the environment and also increase the customer base. The drivers of changes increase the
additional values of the business by increasing the profitability and sustainability of the
environment.
Long term effect of the drivers of change in context with the ASDA:
The different changes and values has been added by the company for increasing the
customer base towards their products and services. The unique values which has added by the
ASDFA is starting the quieter hours for the people who are physically disable. The company has
increased the way in the quieter hours for providing the best services to the disable peoples. This
driver of change by the ASDA has increased the reputation of the company in the markets. The
Sainsbury's has provided the special section of area to the disable people by providing all
facilities as per their requirements. The driver of change through the quieter hours has very
beneficial for the company and it promotes the business organisation for increasing their
profitability (Mook and Overdevest, 2021).

D1 The impact of change in the organisation with their proper recommendation process and their
justification:
The Sainsbury's and ASDA both the organisation needs different strategic plan for
increasing the implementation in the workplace. The recommendation for the Sainsbury's
includes the reduction of the plastic for packaging, increasing the waste management, increasing
the use of hard cardboards for packaging the products and objects. These all recommendation
provides the better performance in the business operations. The waste management policy has
increased the sustainability towards the environments and enhance the trust of the customers
towards the products. The company ASDA has increased their leading change management in
providing the initiative which is customer oriented. The different customer approaches has been
increased by the ASDA which has increased the efforts for the disable peoples by facilitating the
different types of services. The initiatives of the ASDA has increased the different ways which is
helpful for the company in accomplishing the different objectives of the company.
The above mentioned report has described that the Sainsbury's company has to decrease
the use of plastic for favouring the sustainability of the environments as well as increasing the
trust of the customers towards their products. On the other way the ASDA company has to focus
on the development of the initiatives which enhance the experience of the customers (Romine
and Sakidja, 2020).
Task 2:
Force field analysis:
The force field analysis is the way which focus on the decision and provides the positive
and negative outcomes of the changes. This analysis focus on the different factors which
influence the changes which is necessary in finding the desired outcomes. The factors are
categorised in the two types which consist of the supporting and the resisting factors.
Supporting factors:
The supporting factors are those factors which creates the positive impact on change
decision. The different supporting factors are as follows:
 Spreading the awareness in the customers: The awareness among the customers
enhance the focus of the customers towards the products which favouring the
sustainability. The customer involvement towards the products is the supporting factor in
the implementation change.

 Environmental sustainability: The main aim of the change management by any
organisation is to develop the environmental sustainability for decreasing the pollution
and increasing the utilisation of the resources. The reuse. Refilling methods are the
important in enhancing the sustainability of the environments (Beniwal and Ray 2022).
 Skilled workforce: The skilled workforce provides the efficient and effective activities
for the completion of the work in very efficient manner. The skilled workforce enhance
the growth and expansion of the company by different adaptation of changes.
Resisting factors
The resisting factors creates the negative impact or resist the adaptation of change. The
different resisting factors are given below:
 Competitors: The competitions in the markets due to involvement of the different
business organisation in the same kind of business resist the activity of the business. The
competitors involvement in the business organisation increase the pressures on the
company and creates negative effect on the company.
 Fear of not getting the achievement: The risk of failures is one of the resisting force
which affect the adaption of changes. The fear of failure reduce the work efficiency of the
peoples in carrying the activities and operations.
 Uncertainty in business: There are different types of work and activities is carried out
by the business organisation in order to increase the profitability of the business. The
uncertainty of the business creates the negative impact on the business. The different
types of challenges also arises in the workplace due to uncertainty in the business.
D2 valid decision and outcomes for adapting the force field analysis in context with the
organisation
The Sainsbury's has to develop different new approaches in order to development of their
work in the competitive environment. The company should also focus on taking the risk by
investment process for making their existence in the markets. The awareness by the company in
focusing the sustainably process of the environments increase the sales of the Sainsbury's by
increasing the trust of the peoples over their products and services. The uncertainty of the
business due to competition needs more strategic plan for increasing the profitability. The
different strategic plan enhance the appropriates strategies for enhancing the capabilities of the

workforce in the organisation. The Sainsbury's has focused on the different implementation
change in the work area for increasing the activities of the business operations in very efficient
manner (Johnson and et. al., 2018).
The study of the force field analysis has described that the factors like innovative
approaches, skilled workforce, focusing on the sustainability supports the business organisation
in reaching towards their goals. The some factors like the competition, uncertainty process in the
business, fear of achievement are the resisting factors of the Sainsbury's. To strengthen the
business and elimination of the resisting force there should be development of the initiatives
which enhance the efficient completion of the activities.
Kotter's eight steps model of change
The Kotter's model is the change management model which determines the specific
strategies and systematics procedures which help in the adaption of changes in the workplace.
The steps of the Kotter are as follows:
 Creates the emergency: This steps help the organisation on finding the potential threats
and the prevalent issues. This step convince the people regarding the problems of the
organisation. This process increase the involvement of the employees, stakeholders and
customers in the change process and convince the people to support the organisation in
their change process.
 Formation of the guiding team: This steps find the weak areas of coalition team and
finds the effective team learners in order to carry out the performance in very specific
manners. The formation of the proper guide in the workplace help the workforce in
understanding the change in the workplace.
 Development of the vision: This steps finds the core values of the organisation by
increasing the strategies in the change process. This process increase the role of the
leaders in their workplace for increasing the trust of the workforce towards the change
process (Narang, 2019).
 Communication regarding the vision: This steps focus on the discussion of the
different strategies of changes and their outcomes of the changes. The communication
process help the leaders to express their view to the employees for convincing the people
regarding the change process.

 Removing of the obstacles: This step focus on the identification of the barriers in the
change management process. This steps focus on the reviewing of the different area of
the organisation like organisational structure, performance and the job description which
help in eliminating the barriers.
 Creating the short term win: This steps help the organisation in creating the short
targets because it decrease the chances of the failures. This step help in identifying the
long term goals by facilitating the short term goals.
 Creates the change process: This steps provides the positive and negative factors which
provides the supporting and resisting factors. This model; has focus on developing of the
experience at the personal level.
 Change process in corporate cultures: This is the last steps of the Kotte's model which
support the changes in the management. This model help in the recognition of the new
employees who support in the adaption of the change in the workplace.
Lewin change management model:
The Lewin change model is the set of procedures which developed the way of change in
the workplace in order to increase the profitability of the business. The Lewin change model are
as described as below:
 Unfreeze: This is the first stage of the change model of Lewin. This model help the
organisation in accepting the different kinds of change is necessary for the growth of any
business. This stage increase the believe pow er of the company or organisation and
ensure them that breaking of the rules enhance the new way of success. This step
determines the factors and process which increase the chances of the adaption of the
change. This step provides the different activities which increased the significance of the
change in the workplace (Chaniago, 2020).
 Change: This is the second stage of the change model of Lewin which increase the way
of solving the uncertainty of the unfreeze stage. This stage consist of the different new
strategies which assist in operation of the activities in very efficient manners. The change
stage focus on the trial and errors methods for finding the best change management
process for the workplace. The change stage involves the more participation of the
employees for increasing the adaption of change of the workplace.

 Refreeze: This is the last stage of the Lewin's model and focus on the sustain
development of the organisation. This step identify the different factors which decrease
the barriers in the change management process. The different ways which increase the
sustaining ability off the business includes the enhancement of the leadership and
management process, developing the feed back process for identifying the mistakes and
focusing on the mistakes. The reward system also help the company in refreezing process
because it increase the attention of the employees towards their works.
Leadership approach in change management process:
The situational leadership help the company by implementation of the changes in very
effective manners. For Enhancing the leadership approach the company should focus on the
sustainable development process. The leadership help the employees in understanding the
changes. The leadership provides the clear vision to the employees which help the employees in
understanding their work activities. The leadership approach develop the channel in the markets
for attracting the customers towards their products and services. This approach ensure the proper
and specific change in the workplace (Akarsu, Gencer and Yıldırım, 2018).
D3 evaluation of the effectiveness of the leadership and model of the change management:
The situational leadership help the employees in understanding the current situations and
enhance the strategies which is effective in the change process for the current situations. The
change management model evaluates the changes of the current situations and focusing in the
enactment of changes for providing the effective workforce to the organisation. The situational
leadership, management models increase the implementation process in the effective change.
The situational leadership provides the flexibility, increase the awareness among the employees
and focus on the development plan (Akingbola and et. Al 2019). The negative impact of the
situational leadership includes the long term approach, having the lack of effectiveness, do not
deal with the challenging environment.

CONCLUSION
As per above report the change process is very important tools in the development of any
organisation. Every business have to understand the leading change process for increasing the
competition in the markets. The above report has taken the Sainsbury's company and ASDA for
understanding the leading change process. The Sainsbury's has focused on the different change
which increase the sustainability in the environment. The report has also focused on the drivers
of change which help the business organisation in expansion and enhance the customer base. The
report has also described the Kotte's change management process and Lewin change
management model of change for increasing the trusty of the peoples towards the organisation.
Furthermore the report has also focused on the supporting and resisting factors which increase
the change management process.

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