This project report evaluates the different roles of manager and leader within the organisational context of TESCO Ltd. It also assesses the effectiveness of various operational management approaches in attainment of business goals and targets.
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Understanding Management and Operations
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INTRODUCTION Leader and manager in any organisation play different roles and have different functions. In this project report, attempt is being made toevaluate the different roles of manager and leader within the organisational contextof TESCO Ltd. TESCO Ltd. is a British supermarket retail grocery chain established in 1919 by Jack Cohen.The report has the objective of evaluation of different management and leadership theorytoidentify the role played by manager and leaderin differentbusinesssituations. Thereportalsoaimstoassessthe effectivenessof various operational management approaches in attainment of business goals and targets.At last, the report concludes with an assessment of business factors andtheir implications on the decisions and managing the operations in the organisation. TASK 1 P1 Roles and functions of leader and manager. In our day-to-day life, we are likely to use the two terms leader and manager in a similar pattern and ignore the underlying difference between the two concepts.Leader is someone who impactsthe behaviour of other people with an objective of getting desired behaviour whereas Manager has the duty of organisation and administration ofthe operations and activities of a business firm (Perrin, 2010). While management can be defined as the art of getting job done from other people, leadership is primarily concerned with influencing people’s behaviour. In a business organisation, the role of a manager and leader is very different and both the person have different characteristics which can be better understood with the help of following table: MANAGERLEADER A manager sets or establishes the objectives and targets for an enterprise. It is the role of a leader to influence employees for achieving organisational goals and targets. A manager is a person who is likely to control the risk in the organisational operations. A leader is someone who is willing to take risks with a desire to earn better profits and revenue for the company. It is the role of a manager to communicate and transfer information about the organisational policies to a leader. Leaderhastheroleofcommunicatingthe managementpoliciesand proceduresto the employees and influences and encourages them to act and behave as per the policies. 1
It is the manager who has the responsibility of planning for the changes and developments in the organisation. A leader is responsible for implementation of theplansandchangeswhichhavebeen prepared by the managers by getting employee support and wilful participation in favour of those changes. It is theduyof manager to direct tasks and responsibilities in the business organisation. A leader provides guidance and support to the employees on how to perform the tasks which have assigned to them in an optimal manner. In order to understand the difference in roles of manager and leader, some theory and concepts of management and leadership can be considered.As per thetransformational style of leadership, a leaderisresponsiblefor motivatingand encouragingthe employeesof an organisationtoseekcreativeandinnovativealternativeandsolutionsfororganisational processes and functions and makes an attempt to have a shared belief and value system in the organisation’s vision and mission (Bass and Riggio, 2006). Hence, leaders of TESCO Ltd. have the responsibility of developing faith of employees in the company’s vision and mission. Management by objectivesis a theory or a framework which lays emphasis on the need and importanceofmanagerstodevelopanddeterminewell-definedandclearlyestablished objectives for the organisation which have been mutually agreed to by managers as well as employees in improving the performance and productivity of the operations and business entity (Drucker, 1954). Thus, it is the role of the managers of the TESCO Ltd. to determine goals and objectives mutually with the employees of an organisation. Characteristics of a Leader: Some of the important characteristics of an individual who aspires to be an effective leader are as follows: Confidence:Confidence and assertiveness helps a leader to influence subordinates and make sure that employees of the organisation follow his suggestions. A leader has confidence in his skills and abilities which determines the effectiveness of his leadership. Interpersonal Skills:Interpersonal skills such as communication ability or network building skills is an essential personality trait of an effective leader which helps an individual to inspire and influence the behaviour of subordinates (Zornada, 2005). 2
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Creative:Creativity and innovation is essential characteristic of a leader which helps him to think beyond the conventional norms and strengthens his problem-solving ability. Emotional Intelligence:Emotional intelligence and empathetic behaviour demonstrated by a leader helps a great deal in building a connection and relationship with the subordinates. It gives an individual the ability to understand the problems and concerns of other people to form an opinion or judgement (Kerr and et. al., 2006). Transparency:A leader remains transparent in his process and functions which helps him to gain trust and confidence of the employees. It also increases the engagement of employees in business operations and activities due to increased transparency by leader. Characteristics of a Manager: Personality traits and characteristics of a manager which determine the effectiveness of management and administration functions are being discussed as follows: Knowledge:Individuals at high managerial positions in a business organisation are expected to have in-depth knowledge of subjects such as finance, business environment, marketing etcetera. Expert level knowledge improves the quality of decisions taken by managers. DelegationSkills:Amanagerhastheabilitytoeffectivelydelegateworkand responsibility along with matching authority to ensure completion of task in an effective and efficient manner (Brown, 2017). Decision-making skills:During the course of managing and administering day-to-day operations of the company, a manager has to take many decisions after evaluating the outcomes and risk associated with those decisions (David, Whetten and Kim, 2019). Crisis Management:Crisis management is an important characteristic of managers which helps them to mitigate threats and its impact on business operations during contingent and unexpected business situations. Flexibility:A manager exhibits a flexible approach considering the dynamic nature of business environment to foster implementing organisational changes in quick response to the changes in outside and external business environment. It can be evaluated that while managers play a crucial role in delegating organisational tasks and ensuring effective utilisation of resources for attainment of goals and targets of the company, leaders have a very important role in providing a vision and innovation to the company and 3
ensuring that the employees of the company are committed and motivated for contributing towards organisational goals attainment. TASK 2 P2 Different roles played by leaders and managers in different organisational situations. As per the organisational situation, leader and manager have to play different crucial and important roles.For example, function and responsibility of leaders and managersof TESCO Ltd. inperformance managementof the employees helps us to understand thatboth leader and manager have a significant roleto play in managing the efficiency and productivity of the employees. Performance management involves setting standards ofperformance and linking the realoutputandperformanceoftheemployeesintheorganisationwiththestandardor benchmarksof performanceto identifyanydeviation.Managersof TESCOLtd.play a significantrole in performancemanagementby settingand establishingthe standardsof performancewhichfacilitatetheprocessofcomparisonbetweenactualandstandard performance. Without effective standards of performance, performance management can’t take place in any organisation. On the other hand,it is the primary duty of a leaderof TESCO Ltd. to influence and motivate people in the organisation to perform as per the expected standards of performance. Without effective involvement of both leaders and managers of TESCO Ltd., performance management in the company can’t be completed optimally. Similarly during change managementin the organisation of TESCO Ltd., managers and leaders both have very differentandimportantrolestoplay.Amanagerbeforeintroducinganychangeinthe organisation has the responsibility of determining the need and requirement of the change and the impact it is going to have on the current organisational activities (Hayes, 2018). During the process of change management, the role of the manager involves collecting information, assessing the change with respect to its contribution in improving the operational efficiency, making necessary arrangements in the structure of the organisation for change to take place, communicating theinformation linked to thechange and the impact it will have on the current and existing job requirements of the employees etcetera. On the other hand, one of the most important responsibility of a leader involves communicating the benefits and advantages of the change to the employees and making efforts to minimise the resistance to change in the organisation. Every change which is likely to have an impact on the job and task requirements of 4
the employees faces resistance. A leader is the person who plays an important role in motivating and encouraging the employees or the workforce to adapt to the change and translate the benefits ofchangeimplementationontheirjobsaswellaspersonalinterests.Duringchange management, a leader guides and provides direction to the employees regarding every part and aspect of change. Hence, it can be observed that both managers and leaders have very different roles and responsibilities in different situations and contexts. P3 Different theory of leadership including situational, contingency and systems leadership. Situational leadership: As per the situational leadership theory, there is no single or perfect style of leadership which exists and can be applied by business managers and leaders in every organisational situation to derive positive outcomes. It puts forward the argument that there is a need for managersandleaderstoevaluatethebusinesssituationandconditionandadapttheir management approach and leadership style to a range of different leadership theories which are applicablefordifferentorganisationcontexts(McCleskey,2014).Forexample,inan organisation where centralisation of decisions is very important on the basis of nature of work, an autocratic style of leadership can be followed. The management of TESCO Ltd. understands the need to change the approach and style of leadership as per the changes in the business conditions. While the power to take key decisions of the company is delegated, reasonable authority is also granted to the employees which helps them in taking decisions regarding the execution of their day-to-day activities and tasks. Systems leadership: This theory is based on the conceptthat recognises organisation as a combination of several inseparable functions and departments such as marketing, finance, production, sales and distribution etcetera. For the purpose of improving the operational performance and efficiency, it is imperative for a leader to direct the functions of these departments and foster an environment and work culture in the organisation which facilitates and allows every department and system of the organisation to perform with the best level of efficiency and productivity (Goss, 2015). The managers of TESCO Ltd. applies the systems leadership theory to define responsibility and control of each department and sub-department which exists in the organisation and with the help of assuming responsibility, work efficiency and productivity levels improve as a consequence. Fiedler’s Contingency Model: 5
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Like any other contingency theory of leadership,Fiedler’s contingency leadership model also suggests that there isn’t anyfixed form or style of leadership which can be used effectively in every situation. However, it also suggests that style of leadership of a person can’t be easily moulded and it is better to put different leaders according to the favourability of the situation instead of one person trying to change his style of leadership (Fiedler, 2015). The first step in the model involves identification of the leadership style of a person. The next important step in the model is to determine the favourability of the situation which is a function of three different variables namely the relationship between the leader and the subordinates, structure of the tasks in terms of vagueness and ambiguity and the position or the power of the leader to reward or punish the subordinates. Having positive relations, concrete tasks requirements and high power increases the favourability of the situation and vice-versa. The managers of TESCO Ltd. implements this model to determine the appropriate style of leadership to derive positive outcomes in a given business situation. TASK 3 P4 Operational management approaches and role of leader and manager. In every organisation, operations management as a function and task of managers and leaders refers to the administration and monitoring of each and every activity that takes place in the organisation with an objective of achieving the highest level of productivity and efficiency in the operations (Reid and Sanders, 2015).Different operational management approaches used in TESCO Ltd. are as follows: Six Sigma:This approach of operational managementis used by the managers of TESCO Ltd. to focus on minimisation of errors and defectsin the activities and operationsof the company. In order to achieve the Six Sigma certification, an organisation should not have a possibility of more than 3.4 defects in its processes per million chances. It is animportant model of operational managementwhich helps TESCO to improve quality and efficiency of its processes and functioning modules (Zhao, 2014). Defect can be described as anything which is not in accordance with the specification, requirement or the expectation of the customer. Lean Production:In manufacturing organisations, establishing lean production systems as an approach of operations management is of utmost and vital importance.This theory isbeing followed by the managementof TESCO to minimise and mitigate any opportunity or possibility 6
of generation ofwaste in manufacturing operationsof the business organisation (Evans and Mason, 2018). Any activity in the organisation which is not helping in maximisation of value for the customer is regarded as waste in the process of lean production and organisation-wide efforts are made to remove or replace such activities with better alternatives. Optimum utilisation of an organisation’s resources is the primary objective of lean production systems. Queuing Theory:Queuing theory is an approach which involves a mathematical study related to the waiting and delays in the organisational processes both internal and external (Kalashnikov, 2013). It is am important concept of operational management which is being used by the managers of TESCO to determine a balanced structure or flow of the organisational activities which ensures providing effective and efficient service to the customers with a cost- saving module for the company. Limitation of resources lead to queuing and hence, a proper effective system in necessary for management of desired level of waiting systems. Existence of no queues is also not desirable for any organisation as it denotes a costly overcapacity in terms of resources of the company. Total Quality Management:It is an approach to operations management where an organisation-wide efforts are made to improve every aspect of operations and activities in the organisation whichhas an impact on the standard of product or the servicewhich is being offered to the customer (Evans, 2002). Primarily, TQM as an approach is based on deriving long-term business success by moulding the operations of a company which facilitate customer satisfaction by products of distinguished quality. Standards of quality under this approach is determined with the help of customer specifications and requirements. Kaizen:KaizenisaJapaneseprinciplewhichtranslatesto‘anactofconstant improvement’.Itisanapproachofmanagingtheoperationsofacompanywhichis fundamentallybasedonactiveengagementandparticipationofeverymemberinthe organisation to improve the business activities and performance of the company. As per its principles, improvement in organisation is a slow and gradual process which can be implemented by any company with the help of making small and little changes such as changing work atmosphere, better employee relations, just in time arrival of materials and inventory etcetera. Kaizen is implemented in TESCO Ltd. to enhance the operational productivity and performance. It is important to considerthat managers as well as leaders at TESCO Ltd. havea very crucial role to play in the operational management process and its unique approaches. It is the 7
role of a manager to pay attention to the small details which determine the effectiveness of the approaches being followed by the company for managing the operations. Logistical arrangement which is required for implementation is the duty of managers. Similarly, every approach of operations management has a prerequisite of employee support and engagement of the entire workforce in the organisation. For example, TQM is an important approach of managing operations and its effectiveness depends a great deal on the level of employee support and engagementin the business organisation.It is the role ofa leader to gather employee support, trust and faith in the vision of the approaches being followed. Hence, both leaders and managers of TESCO Ltd. have an active and crucial role toexecute in operations management of the organisation. P5 Importance and significance of operational management in attainment of business targets and objectives. Operations management and its approaches are primarily based on improving the efficiency in operations ofany organisation associated with the manufacture and distributionof products or services.Functions of operations management that includesinventory management, controlling and managing distribution networks, designing the process etcetera have a very important role in helping the company to achieve its objectives. Operations management in TESCO helps the management in achieving the following business and organisational activities of the company: Qualityof productand services:Intheorganisationalcontextof TESCOLtd.,the operations management approaches such as TQM and Six Sigma are followed with the primary objective of improving the quality of products which are being offered to the consumers. In every business organisation, quality of products or services is an important or rather most crucial determinant of the growth and success of the business (Gunasekaran and Irani, 2014). One of the most important objective of any business organisation is to improve the quality of product and services which it offers and operations management has an important part to play in achieving this objective. Customer satisfaction:Long-term sales and revenues of a company or any organisation is major influenced by the customer satisfaction due to a provision of repeated sales and customer loyalty and trust. Customer satisfaction can be defined as meeting the needs and expectations of the customers of any organisation which is one of the most important business objective and objective of operations management as well. For example, in the organisational context of 8
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TESCO Ltd., the managers of the company follows the principle of Kaizen which aims at constant improvement in the quality and meeting the expectations of the customer. It helps the company to offer better products which satisfies the customers and helps in improving and maintaining long-term sales of the company. Elimination of waste:It is imperative for every organisation to ensure optimum utilisation of its limited resources to maintain the competitive position and strength of the business organisation in the industrial environment. Principles of operations management such as lean production systems help a company to eliminate any waste generation in the processes of the company and utilise the company’s resources inthe best possible manner (Gunasekaran and Ngai, 2012). Waste and cost reduction is an important objective for every organisation which dependsontheeffectivenessinmanagingandcontrollingoperations.Forexample,the management of TESCO Ltd. encourages employees to increase efficiency in their performances which can help in mitigation of wastage of resources for the company. Increasing Revenue & Profitability:Profitability for any organisation can be defined as the function of many variables such as cost, amount of sales, optimisation of resource utilisation etcetera. Fostering an organisational environment where employees and managers contribute equally in reduction of wastages and costs is an important part of operations management which helps in increasing theprofitability of operations at TESCO Ltd. Also, with the help of providing better quality products and increasing the customer satisfaction, goodwill and reputation of the company improves significantly and as a result, the sales of the company over the period of time increases gradually with stable business performance. All these objectives are fulfilled with the help of operations management. Based on above arguments and discussion, significance of operations management in attainment of organisational objectives and vision can’t be overstated. Every dimension and function of managing the operations contributes in a very significant manner in attainment of goals and targets. 9
TASK 4 P6 External environment factors affectingbusiness decisions and the process of operations management by leaders and managers. Distinct factors in the macro environmentof any business organisation exist which affects business decisions and operations managementof TESCO Ltd. in the following ways: Corporate Social Responsibility:It can be stated as the dutiesand obligation of a business organisation to undertake developmental activities for the society and have a positive impact (Tai and Chuang, 2014). Policy and guidelines of CSR affect every decision which is made in the business organisation because it is guidelines of CSR which determine whether the decision madebythebusinessmanagersisethicalrightornot.Forexample,itistheprimary responsibility of managersand leaders of TESCO Ltd. to ensure that any decision which is being taken in the organisation doesn’t contribute to an increase in pollution levels as a part of the company’s CSR. Culture:Culture of the society or the country where an organisation is situated is an important determinant of thedecisions by the management of the business organisation. It is very important for the company to take decisions which helps in formation or designing of a product which is acceptable to the society and the community of the people. A product is likely to perform much better if it is aligned with the cultural perceptions of the people or the community which the business organisation is aiming to target. Values and ethics:Values and ethics determine the behaviour of an organisation or more importantly, it evaluates every decision which is made inside the organisation on dimensions of business ethics such as honesty, integrity etcetera. For example, the managers of TESCO Ltd. might have the opportunity to procure a machinery which can substitute the need for 10 human workers but on the principles of business ethics and values, the management should decide against any such decisions (Trevino and Nelson, 2016). Sustainability:Sustainability is primarily concerned with effective resource utilisation and creating a better and positive impact on the ecological balance and environmental protection. For example, the managers of TESCO Ltd. might take decisions related to management of operations such as supply and distribution of products, packaging etcetera which involve less emission of green house gases, mitigation of carbon footprints and improving the sustainability standing and eco-friendliness of the business activities of the company. 10
Stakeholders:Stakeholders are people who have an interest in the activities of the business organisation and are in some way impacted by the operational as well as financial performance of an organisation such as customers, employees, shareholders etcetera. It is important for an organisation to protect and safeguard the interests of its stakeholders (Harrison and Wicks, 2013). With the help of using tools such as stakeholder matrix, the management of TESCO Ltd. determinestherelativepowerandimpactoftheorganisationaldecisionsonthemany stakeholders and prioritise the fulfilment of interest of these stakeholders. Decision-making in the organisation is done considering the interests of the stakeholders and these stakeholders have a major influence on operations management. CONCLUSION It can be ascertained on the basis of above project report that while managers in an organisation are responsible for the administration of routine operational activities, leaders in any organisation are the people who are responsible for motivating the employees to direct their efforts towards attainment of organisational goals. Leaders and managers are expected to play different rolesas per the situation and requirement of the organisation.Leadership theories such as situational leadership and managementhelp in guiding the managers and leaders of an organisation to signify the effectiveness of their leadership and management approach.On the basis of above report, it can be arguedthat multiple approachesof operations managementthat includestotal quality management and lean production systems help the management of any organisation in achieving business objectives of increasing sales and revenue with the help of customer satisfaction. At last, it has been observed that various factors or elementsthat includes CSRand culturalvalues influence the decision makingof the managers and the process of operations management. 11
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