Understanding Marketing and Events

Understanding Marketing and Events

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
FINDINGS AND ANALYSIS .......................................................................................................3
1. Explaining the way special events are defined and classified................................................3
2. Key marketing activities undertaken by New York Fashion Week .......................................4
3. The role of marketing mix in New York Fashion Week........................................................4
4(a) New York Fashion Week and Planning .............................................................................5
(b) Some risk management considerations while planning the event. .......................................6
CONCLUSION ..............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is the most important concept of any organisation as it helps in branding and
creating recognition and identification of the products and services offered by the brands.
Marketing events act as the fundamental aspects which allow brand to connect with their
customers and buyers. It is crucial for the brands to participate in special events and marketing in
order to improve the current position and efficiency of brands. Such approaches and events help
in recognising the target market for products and commodities. New York Fashion week held in
February and September of each year. In this event, international collection are shown to buyers
in order to attract the attention of the buyers. This report will include various aspects and
measures that are related to New York Fashion Week and the way it becomes so popular among
the people.
FINDINGS AND ANALYSIS
1. Explaining the way special events are defined and classified
A special event is an occasion or any specific and important function. Their aim is to
collect and generate money for the social groups or for non-profit organisation. There are several
types of the special events and each have different types of complexities and suitability. The
huge and large events do not include the involvement of the small consumer group and even if
they are involved, their role and importance is not very much valuable. For example: New York
Fashion Week is one of the special events which occur at a large and huge level as well as
involve many popular personalities. Generally, the main reason behind running such special
event is raising money, gaining publicity, to raise awareness as well as to improve the
reputation.of the brand(Khan, 2018). There are various categories of special events and they are
classified as:
Commercial Event
 Any private event is considered as a commercial event.
 These are controlled by the high authorities and no body can enter without authenticated
tickets. Generally, such events include grand opening of the stores, business, etc.
Community Event
 All members of the public are free to attend such events.