Report on Marketing Events : Red Bull

Understanding marketing
events

Table of Contents
Understanding marketing events .....................................................................................................1
INTRODUCTION...........................................................................................................................3
1.1 Explain how special events are defined and classified. .......................................................3
1.2 Explain the key marketing activities undertaken by Red Bull and the role events play
within their overall marketing strategy. .....................................................................................3
1.3 Explain the role of the marketing mix and how red bull uses this to inform their marketing
strategy. ......................................................................................................................................4
1.4 (a) Promote Brand in context of Segmentation, targeting and positioning. .........................5
(b) Discuss some risk management considerations they should take into account when
planning this event......................................................................................................................5
CONCLUSION............................................................................................................. 5

INTRODUCTION
Understanding Marketing and events are the marketing terminologies in order to enhance
the brand awareness. Marketing is the essential tool for promoting the company products and
services. Present report based on the understanding Marketing and events. For this report Red
Bull has been taken into consider. This report will explain about the special events of the
company through which they get the best business strategies. They will also explain about the
marketing activities which company adopts in order to enhance the popularity of the product and
the role of the events in the activities of promotional activities. It will also focus on the
segmentation and targeting and positioning aspects of the company. With the help of which they
set the target market consumers. Besides, report will also consider the marketing mix through
which Red Bull uses for their marketing activities. Moreover, marketing activities plays an
essential role to run the business activities and helps to stable the position of the company in
competitive market.
1.1 Explain how special events are defined and classified.
Every special event is those who give the best impression for long term in front of the
audience. It belongs from positive memories in order to accomplish the target and objectives.
Red Bull is known for its unique energy drink which provide energetic power to drinkers. This is
the unique factor of the company which represents the product quality and feature. Special
events relate to the long term and give long-lasting results. This is the best way to adopt the best
marketing strategy. Mainly large events are based on the compatible level of the product and
services (Eaton, Gwinner, Larson and Swanson, 2015). Special events must be attractive and
fascinating and long lasting in the mind of customers. Just like the Red Bull company. They
impact on the minds of people who very concern about their health. On they impact on the young
youth who really needs an energetic drink for maintaining their potential level. On the other
Side, Red Bull mostly organize their special events at the time of sports festivals. At the time
individual really needs an energetic drink. At the time of these special events customers, or
buyers easily get attracted towards the company products. It helps company to marketing the
services for long-lasting. Special events are very essential or effective for the organization to
maintain the brand value and market stability in long time period.
Marketing events helps Red Bull to give high impression on the behavior. For that
company needs to adopt creative marketing strategical events in order to make the good
impression on the behavior of customers. Red Bull is known for its well energetic drinks which
gives high impact on the behavior buyers behavior. Moreover, Red Bull adopts Sports marketing
events or sponsor sports events in order to build the product image in the market. Besides, they
also organize some online events or Champagne to make effective brand image. Marketing
events gives positive results to the company which helps to build long term relationship with the
customers. Marketing growth and events relates company objectives and customer focus
Marketing communication tools
Advertising: Advertising is the type of best marketing tool which express the organization
motive and product and services. Red Bull adopts this tool to promote their Energy drinks.
Advertising must be attractive and approachable which enables customers with company.