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(PDF) Understanding Operations Logistic And Supply Chain

   

Added on  2021-02-18

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UNDERSTANDINGOPERATIONS, LOGISTICAND SUPPLY CHAIN

Table of ContentsINTRODUCTION...........................................................................................................................1Company overview and chosen areas of operational management, logistic and supply chain.......1New product development and process...........................................................................................2JIT, Lean and Agility.......................................................................................................................4Triple bottom line ...........................................................................................................................6Recommendations ...........................................................................................................................7CONCLUSION ...............................................................................................................................8REFERENCES ...............................................................................................................................9

INTRODUCTIONOperational management is defined as the strategies and management process which aimsat controlling the designing and production process in the manufacturing of good and services. Itis important for the organisations to manage their routine production and manufacturingactivities so that raw material, labour, funds and other business related resources can be utilisedin an optimised way. It is essential for the manufacturers that after creation of useful product it isdelivered to the end service users safely (Christopher, 2016). For this purpose the logisticoperations and activities manages the movement of products and services from their productionto the end user. These operational activities cannot be accomplished with accuracy and desired level ofquality without an effective supply chain. The supply chain of company involves humanresources, processes, resources and information so that products can be distributed fromsuppliers to the final customers. The supply chain management (SCM) includes variety ofprocesses such as storage, inventory management, warehousing and moving finished products toend users. The report will discuss the theories and concepts related to two different areas oflogistic and SCM such as new product development and lean approach using the case example ofan organisation (Coyle and et.al., 2016). Company overview and chosen areas of operational management, logistic and supply chainMorgan motor company Ltd is manufacturer company producing motor cars. Theorganisation is based in UK and is well recognised name. The organisation is famous for itsproducts because it uses wood for construction of its cars especially in their body shell. Theregular innovations are the key success strategy used by the company. In order to meet thebusiness objectives Morgan Ltd ensures that its product are developed as per the changing needsof its consumers and are reached to them with the same quality through which they aremanufactured. The operational and logistic areas such as new product development andprocesses such as Lean, Agility and Just-in-Time (JIT) manufacturing process plays critical rolein sustaining the success and profitability in business. The concept of JIT and Lean approaches enhances the productivity and profitability byreducing the wastage of resources and accomplishing the operational tasks on time so that qualitycan be maximized and risks can be mitigated (Rushton, Croucher and Baker, 2014). The aim of1

agility approach is to enhance the efficiency of product functionality using market research,feedbacks and analysis of more efficient processes for production. The implementation of theseapproaches makes the supply chain more accountable and qualitative. It also ensures that thelogistic functions are performed with accuracy. The report will discuss the impact of theseconcepts on performance of Morgan Ltd. It will also analyse that how these logistic practices canhelp organisation to build more efficient supply chain along with the significant impact onenvironment, society and economy (Jacobs, Chase and Lummus, 2014). New product development and processThe development of new products will help Morgan Ltd to sustain its growth for longterm. The process of developing new products can be made more effective by integrating thesupply chain characteristics and aspects of supply chain. The innovations in product can enhanceprofitability and implementation only by equal participation of the SCM. One of the mosteffective approach which can be used by Morgan Ltd to support product development is thestage gate model. Stage gate model:This model works on the principle that irrespective of the source of new product it mustmeet the possible risks and resource availability before reaching to the next development phase(Touboulic and Walker, 2015). The involvement of supply chain specialists in new productdevelopment process (NPD) ensures that the development process. Resources meet theorganisational objectives related to profitability and competitive advantage over otherorganisations. Morgan Ltd can engage its partners, investors and other distributors for everyphase of stage-gate process. It leads to the more accurate and innovative strategies which can enhance the success rateof the proposed product. If instead of involving these elements of supply chain elements ifcompany only depends upon the internal resources then it is possible that they may fail toanalyse the realistic risks which are observed or which may emerged during exposure of theproduct to market. Supply chain members are well aware of such hidden risks and thus cansuggest the possible mitigation strategies which make the NPD process more successful (Wisner,Tan and Leong, 2014). 2

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