Solved Understanding operations, Logistics and Supply Chain Management Assignment

Understanding operations, Logistics and
Supply Chain Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
Critical review of supply chain management and operation models/theories.................................4
Analytical discussion over the operation management...............................................................6
CONCLUSION .............................................................................................................................9
RECOMMENDATION.................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
Operation management is an area of management which is considered with designing and
controlling the production process and restructuring the business operation for the production of
goods & Services. It involves new product development, managing quality and creating more
services. Logistics and supply chain management are main part of operational aspects. For
conducting assessment, Ford Motor Company has been taken into the consideration, which is the
leading American multinational automotive company headquartered in Detroit, USA and also in
the United Kingdom. This organisation was founded in 1903, Henry Ford. Ford Motors deals in
selling auto-mobile and commercial vehicles under their own brand and manufacturing most
premium and luxuries cars. For doing detailed assessment, two area of operation and supply
chain management has been taken such as: New service/product development & process and
managing quality. In new product & service development, Automotive company always looking
for planning and developing new auto-mobile structure in accordance with the customer choice
and wants. Apart from the product development, it is also focuses development of services such
as customer service delivery along with installing new parts, accessories or features into the
auto-mobile etc (Papadopoulos, 2016).
In context with Ford, relevant theories are required for these two area of operation
namely House of quality for new product & service development and TQM for managing
quality. HOQ is the kind of customer analysis tool which basically starts with understanding the
choice and wants of the customer to meet their actual products or services. It is also the type of
tool which translate the customer wants into the final products or services to meet their
requirements in both manpower and technological context. On the other hand, TQM stands for
total quality management, which is long term management approach to gain success through
maximum customer satisfaction and experience. In this, all employee, staff and member of an
organisation take part in improving processes, services, culture and product. In an Auto-mobile
industry, there is a huge scope of potential improvement for customer service delivery along with
product efficiency and durability as well as longevity (Ngai, 2017). TQM uses strategy, data and
an effective communication to integrate and initiate quality discipline into the culture and
activities of the company. Apart from the quality management, There will be discussion over the
improvement of the service delivery system and enhancing the infrastructure for distribution of
goods and service s. There will be a critical review of successful service delivery system of the

Ford Motor vehicle and their time to time services delivery and optimization at an affordable
cost and prices.
Critical review of supply chain management and operation models/theories
There are two theories which will analysis and discussion about the two area of
development in the Auto-mobile industry such as Ford etc. In the Auto-mobile industry like Ford
Motors, which is the leading American multinational Auto-mobile manufacturer and its presence
also in the United Kingdom, deals in the manufacturing and development of car, customer
service and other Auto-mobile features and accessories. For such critical review, two major areas
of operation management is taken into the consideration namely new product and services
development along with managing quality (Gunasekaran, 2017). House of quality which is
related to new product and service development and TQM which is related to managing quality.
In context with Toyota Motors, both area of an operation development is beneficial for the
Toyota Motors to achieve their well-defined organisational goals and objectives. Here is the area
of operational management along with the theories and technique are as follows:
In context with Toyota Motors, House of quality is the best suitable theory and model for
new product & services development & process. House of quality is regarded as customer's
voice for an analysis tool and key elements of the functional deployment technique. Actually,
this model/techniques starts with voice of the customer which is required to be evaluated and
analyse and convert the buyer' wants into the specific products or services. This process includes
engineering design values and technique by the creation of relationship matrix. To formulate
effective house of quality, Ford Motors needs to follow certain steps and procedure involved in
the understanding of the customer requirements from an Auto-mobile product and converts it
into the final products or services. In context with Ford Motors, this will be best and suitable
theory to analyse and evaluate logistics, supply chain management and operation to initiate new
product development and enhance the production capacity which is as follows:
Identifying and clarifying the customer says that Ford Motors offers the premium
specification and features and consumer purchases benefits at the affordable cost. When
company design particular car, the needs to decide actual customer requirements such as safety,
speed, high fuel efficiency, cheap and affordable and reliable as well as strong.