Operations, Logistics and Supply Chain Management (DOC)
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Added on 2020-11-23
Operations, Logistics and Supply Chain Management (DOC)
Added on 2020-11-23
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UNDERSTANDINGOPERATIONS,LOGISTICSAND SUPPLYCHAIN MANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1New product/ service development and process....................................................................1Managing people in operation and supply chains..................................................................3CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTION Operations Management is a criteria of management concerned with designing andcontrolling the process of production and redesigning business operations in the production ofgoods and services (Lee, 2014). It discovers the streams of banking system, hospitals, workingand supplying, uses and innovations in technology. BMW Group PLC is the British Luxury andexpensive cars and bikes manufacturing company operating from its headquarter in London.besides this, BMW also produces the aircraft engines until 1945 (Bentley, Omer and Sharp,2013). It also pertains the Supply chain, marketing of the products and services, financing offunds, human resource development. In order to perform the operation, function it is necessaryfor the management of the organisation to behave with effective strategies to perform thefunctioning of the organisation like in given case of Bavarian Motor Works (BMW) of UnitedKingdom. The report pertains the knowledge about the New product/ service development andprocesses and the managing people in operation and supply chains, as the organisationaloperations perform by the management of BMW. As, BMW decides to introduce its new superElectric car, runs without fuel only by electric charging. This concept of modern super car firstlyintroducing BMW and for this purpose, it is essential to perform the service development processfor the successful launching of new products.MAIN BODYNew product/ service development and process(MPO): Operation management process is one of the primary areas of management underBMW that is concern with the designing and controlling the process of manufacturing andreframing business operation in producing good products and services in the market. By the helpof this, BMW can easily be able to use their resources such as labour, raw material and othervaluable resources in increasing overall sales and profit for the company. The product-processmatrix is an essential tool that can be used to analyse the relationship among the product lifecycle of the products that are offered by BMW to their customers. Introduction to BMW (UK) and its two major processing’s The BMW (UK) which is an auto-mobile manufacturing companymanufacturing(automotive) company in UK. It main focus is in maintaining quality of car1
specially engine quality and (speciality of BMW) and develops more attractive designs for futurecars in order to compete with the other organisation. BMW (UK) was established in 1916. TheBMW mainly focused on the develops its business in Germany, Brazil, China, India, SouthAfrica, United Kingdom and United states. The basic of functions of an automotive (manufacturing) company like BMW (UK), arethe quality maintenance and promoting or marketing of the products as well as brand. Advancedtechnology of produced cars and bikes mainly treated as the pragmatic interpretation as the non-inferiority or superiority of the product which satisfies the consumers requirements for whichthey are willing to pay. Marketing of Products or services as well as Brand Marketing is the procedure of techniques and strategies adapt by organisations to developeffective and efficient marketing plan (Maskell, Baggaley and Grasso, 2016). It is the processunder which some methods and techniques are used for organisations like BMW (U.K) in orderto promote their products with their brand. it is the crucial element in marketing. In marketing,the process of marketing mix is involved and there are 7 components adapted by the organisationthat are product, price, promotion, physical, evidence, process and people. It is essential part ofpromoting a product as marketing of product is to increase the awareness, creating the interestand generating sales and mainly is to creating the loyalty of brand. It is crucial for organisation toutilise these components of marketing mix in order to prepare efficient and effective plan formarketing. The 7P's of marketing mix are as follows.Product: Throughout the entire world BMW (U.K) is famous for the advanced designedand featured super cars and bikes and now the entity produced the electric car which it wants tolaunch in market, with the motive to take the market advantage of new trend. Price: The organisation produced electric super car first as the electric cars weremanufactured by other companies but they were not the super cars. So, the price of the productsor car will be obviously high. This organisation adapts the cost leadership strategy for business. Place: BMW (U.K) expands its business over several countries such as Germany, Brazil,China, India, South Africa, the United Kingdom, and the United States and running businesswith 430 outlets in several countries throughout the world. For expansion of business of thebusiness the BMW decides to expand the business in most polluted countries like China, the2
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