Understanding Organisational Performance

Understanding
Organisational
Performance

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
a) Investigate of activities, operation and the business environment..........................................1
b) Methodology of analytical approach to understand performance measurement and
limitations....................................................................................................................................2
c) Identify the areas of improvement and decision making process for improve performance. .5
d) Impact of performance management and recommendations..................................................7
e) Key findings............................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The performance is the procedure of activity to presenting a function or task to know that
how successfully the individual brings out the function. To understand the position of the
organization require to analysing the performance of business (Ahmed Haji and Hossain, 2016)
The organization performance consist of determination of business performance towards its
objectives and goals. It comprises actual findings and outputs that compared with intended
results. The determination concentrate on the main results regarding to shareholder value,
financial performance and market performance. To understand the performance of the
organization require to analysis the approaches and strategies that applied by the company to
operate business activities and conduct at different locations. To better understand the concept of
the report selected organisation Aston martin, which is a manufacturing organisation of luxury
sport cars and grand tourers. In this report consist of activities, operation and business
environment of the business along with analysis the methodology to understand the performance
measurement and limitations. Apart from the report, finding detail of performance management
and provide appropriate recommendations for changes and improvement.
MAIN BODY
a) Investigate of activities, operation and the business environment
Overview of the organisation – Aston martin which is a British independent
manufacturer of luxury sports cars and grand tourers. It was established in London, 1913 by
Lionel Martin & Robert Bamford. The headquarter of the company situated in Gaydon,
Warwickshire, England, United kingdom. The main business activity of Aston martin is
production activities where create the product according to design and assemble all the products
to run business and selling goods & services. There are consisting of activities such as factory,
making food products or assembling components (Ali and et.al, 2017).. The business
environment of London is competitive because there are many manufacturing company run their
business in same field so Aston Martin face several competitive challenges in business.
Operating activities are related with the daily routine activities that conduct by the business on
daily basis. There are defined different types of activities and operations that conduct by the
Aston martin into different types of countries such as:
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 The Aston marting conduct business activities in manufacturing where use the raw
material, parts and elements to produce finished goods in appropriate manner.
 To sell out the products direct to consumers select different distribution channels such as
social media, personal selling, sales agent etc (Almatrooshi, Singh and Farouk, 2016) .
 They are conducting operations into luxury cars and British Cultural icon.
 The business activities of the Aston Martin to conduct daily basis activities where consist
of manufacturing and selling of luxury cars, earning revenues along with general
administrations and maintenance activities.
 The main significant activities of the Aston marting to producing, sales, advertising and
marketing activities.
 The business activities of the business classified into three main activities such as
operating, investing and financing activities.
Business Environment: In UK have many organisation of manufacturing that produce
cars and provide competition to other organisation so Aston Martin face various challenges in the
competitive environment and face loss. Recently, company has slumped to 13 Million loss over
the most recent three months. So there is required to prepare effective marketing strategies that
focus on the business operations. According to that company compete in the competitive
environment and get the advantages (Brown and Pappous, 2018).
b) Methodology of analytical approach to understand performance measurement and limitations
The performance measurement is based on the regular measurement where results are
generated on the basis of the actual data and know the effectiveness and operations of the Aston
Marting effectively. There are analysing of the internal resources such as order complete on time,
revenue, operating income are utilised to operate activities and provide different types of
services. The purpose of the measure the performance of the organisation to get rational basis to
selecting the appropriate process promovent to help to become leading organisation. Through the
measurement a manager recognise the best practices that good for the business and help to
expand usage elsewhere (Harbi, Thursfield and Bright, 2017). It permits benchmarking of
procedure regarding the performance against outside the business.
To understand the performance of the organisation use analytical approach that is utilised
for particular procedure in order to break the problem down into different aspects which is
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