Understanding Organisational Performance Assignment - H&M

Understanding
Organisational Performance

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Organisational Performance is defined as comparison between actual results which is
measured against standard in an organisation (Al Saifi, 2015). There are three areas of results
such as financial performance, shareholder return and product market performance. It involves
analysis of performance of organisation against their goals and objectives. This is assessment
system which can help business to achieved their set targets in effective and efficient manner.
The chosen organisation for given assignment is H&M which was founded in 1947 at Sweden. It
is multinational clothing retail firm which is known for fast fashion clothing for children, men,
women, teenagers. It is operating business in 62 countries with 4500 stores having more than
150000 employees. There are various product of H&M such as clothing and accessories and
operating business globally. The report covers understanding of organisational performance with
use of internal and external model along with tool and techniques for improvement.
MAIN BODY
The organisation chosen for investigation is H&M which was established in 1947 by
Erling Persson at Vasteras, Sweden. It is international clothing company manufacturing clothes
for different segments such as children, men, teenagers, women. This is operation business in 62
countries having 4500 stores with employing more than 150000 employees. It is also known as
second largest retailer business after Inditex (parent firm of Zara). H&M has online presence in
33 countries for convenient of people. The product of H&M are accessories and clothing. There
are 4958 number of location where it is providing goods and services (Bennett, Pitt and Price,
2012). It is renowned brand in different parts of world which provides all fashionable clothes to
their consumers.
H&M has to perform various activities and work in competitive market in order to fulfils
their consumer's need and demand. The respective organisation moves with changing market for
their target people so that the can easily grow and sustain in market. The main business activities
performed by H&M are offering wide range and variety of clothing for men, children, women
and teenagers (H&M Main Business Activities, 2019). This offers inspiring fashionable clothes
with are unbeatable value for money. The main aim is to meet expectation of consumer along
with maintaining quality. It has ensured best price through in house design, efficient logistics,
large volume purchasing, no middlemen, buying goods from right buyer or marketer and others.
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