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Assignment on Managing Information and Technology

   

Added on  2020-10-05

12 Pages3836 Words445 Views
Managing Information andTechnology

Table of ContentsINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................11. Introduction to organisation, current business strategy and its products and services ...........12. Porter's 5 forces analysis.........................................................................................................2(Source: Porter's five force model, 2018)...................................................................................43. Analyse any two primary activities and two support activities in Porter's value chain andalso evaluate the strength and weaknesses of your chosen business..........................................44. Build the understanding gained by the above activities, summarize and reflect on how thebusiness could deploy IT.............................................................................................................7CONCLUSION................................................................................................................................8REFRENCES ................................................................................................................................10

INTRODUCTIONInformation and technology is use of computers as well as software managinginformation. Computers play crucial role in IT and result in making operational activities ofbusiness easier and faster (Allsop and et. al., 2015). Moreover, it also assist them in performingwork in more effectual manner. This assignment is based on H&M which is retail sectororganisation founded in 1947 and its founder is Erling Persson. Respective organisation deals inclothing and accessories of men's, women's as well as childes at worldwide level. This report willgoing to discuss current business strategy, products and services of H&M. Along with this, foranalysing competitive environment porter's five force model will be conducted. In the end ofproject, role of Information Technology in different business activities will be discussed alongwith innovative ideas that can use for performing more effectively. TASK 1. Introduction to organisation, current business strategy and its products and services Introduction to organisation – Hennes & Mauritz is an multinational clothing-retailorganisation popular for its fast fashion clothing of men, women, teenagers and children. H&Mis an associated organisation which operates in approx. 62 nations with 4500 stores. It is thesecond largest global clothing retailer and also have online presence in approx. 33 countries.Most of the stores are in United Kingdom, Germany, United States, France, Spain and Sweden

and these are in every continent (Avgerou and Walsham, 2017). Mission and vision of H&M areas follows :- Vision – Business operations of H&M are aimed to run or do their activities in themanner that it will be economically, socially and environmentally sustainable. With suchsustainable activities it mean fulfilling needs and wants of both present as well as futuregeneration. Mission statement – Purpose of H&M is to offer fashionable and quality products to theircustomers at best price. Respective organisation believes that quality of offerings playcrucial role in meeting or exceeding expectations of customer’s. H&M is continuouslyworking for making their products better by doing production within good workingconditions, as well as with less impact on the environment surroundings. Business strategy of H&M – It is the course of action or decisions that will help anorganisation in achieving particular business objectives. In simple term it can be said thatbusiness strategy is the master plan which is designed for gaining competitive position in themarket area (White, 2015). Thus, strategy applied by H&M result in covering broad market sharefrom high class people only. But for gaining market share from other peoples respectiveorganisation have to implement low cost competitive strategy. Along with this, respectivebusiness strategy will also assist H&M in grabbing market place and move in to the new marketthrough market segmentation, development, penetration and so on. Moreover, marketpenetration is the strategy that can be use by H&M with the motive of selling their present goodsor services into emergent market because it will result in enhancing growth of company. Apartfrom this, market development strategy is also used by the H&M for selling their currentproducts or services in the new market. This strategy will be advantageous for organisation inattracting large number of customers from market area.Products or services of H&M – This organisation is one of the trusted apparel brands andhave approximately two thousand, seven hundred and eighty six merchandises under theirportfolio. H&M core range of products includes accessories as well as clothing such as pants,jeans, fashion shirts, cardigans, vests, basic jumpers, sleeved jersey dresses, shoes, purses(Bryson, 2017). Jackets, T-Shirts and so on. Respective brand mainly focus on the quality ofofferings and latest fashion. All these at reasonable price and they launch new products withregular intervals. H&M do proper market analysis which result in identifying current market

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