Understanding and Managing Different Types of Resorts

This project discusses the different types of resorts, including ski resorts, spa resorts, and beach resorts. It explores their key features, potential issues, and challenges in managing them. The project also discusses the operational requirements of specialist areas and provides strategies to minimize issues and challenges. The aim is to understand and manage different types of resorts effectively.

Understanding resorts
and creating a resort
package to attract
customers

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1.The different types of resorts along with their key features and potential issues and
challenges of managing them.................................................................................................1
P2.Discussion on the differences in operational requirements of specialist areas and the
potential issues managing the different specialist areas for a range of resorts.......................5
M1. Different operational requirements for a range of resorts and their management strategies
to minimise issues and challenges..........................................................................................7
D1. Critical evaluation of the potential issues and challenges of managing a range of specialist
resorts along with recommending the steps and the solutions required to minimise risks.....7
LO2..................................................................................................................................................8
P3.Assess different types of resort packages and how they fulfil overall sales objectives
providing specific examples...................................................................................................8
M2. Critical evaluation of the overall business implications of developing and running a range
of...........................................................................................................................................10
D2. Justification for a range of resort packages and the tactics applied to achieve overall sales
objectives to maximise profitability.....................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The current project is based on Holiday Inn Resort Kandooma Maldives which is located
just a distance of 45-minute speedboat ride from the Velana International Airport Malé. This,
Holiday Inn Resort Kandooma Maldives is very famous for its villas and facilities along with
tailored package and services for all type of guest. Apart from this, the current project and report
comprises of a discussion about the different types of resorts including their key features along
with issues and challenges of managing them. Further, an implication about the deference in
operational requirements of specialist areas and the potential issues managing the different
specialist areas for a range of resorts is also made. At last, an evaluation about the different types
of resort packages along with their meeting of overall sales objectives is also included into
current project.
LO1
P1.The different types of resorts along with their key features and potential issues and challenges
of managing them
A resort is basically a self contained and autonomous form of destination that provides and
fulfils all travel needs of an individual at one specific location. Resort is mainly a commercial
self-sufficient location that tries to meet and provides all vacation ‘s wants of a traveller or
tourist comprising of suitable facilities for drink, lodging, food, sports, swimming pools and
sports courts along with entertainment, and shopping facilities at a single place within the
premise (Ahn, 2020). The main facilities and expectations meet by resorts comprises of foods,
drink, sports activities along with facilities like spa, golf court, shopping and other associated
activities (Stankov and Filimonau, 2019). On the basis of facilities provided and other aspects of
resorts, it is divided into many types. The various forms and different types of resorts along with
analysis of their key futures and potential issues and challenges faced while managing them are
provided as follows:
Ski resorts- This type of resorts is mainly developed and created for offering a location for
skiing, snowboarding along with all other winter sports along with activities like ice Driving/Ice
Karting, 'Fat' Snow Biking, Zip Wire, Ice Diving, Spa/Wellness/Fitness, Activity
Complexes/Water Parks, Snow Shoeing and Husky Sledding which are mainly adjacent to some
ski or mountainous areas with appropriate ski traits, pastas and ski loft system. The ski resorts
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are further divided into four common types comprises of first-generation resorts are developed
near a well-established summer village (Ahn and Back, 2018).
Figure 1, Ski resorts, 2020
The other types of ski resorts comprise of existing aeration which are created and
developed as non-tourist village or pasture along with integrated toes and village resorts which
are also constitute as main type of ski resorts designed from a scratch on virgin territory along
with creation around some existing village. The main features and facilities of ski resorts consists
of paths for skiing known as traits along with one or more chairlifts for offering a better
experience for skiers to move rapidly at top of hills which are interconnected to various traits.
The famous ski resorts comprise of The Crystal, Obergurgl whcih offers direct access to
the Obergurgl/Hochgurgl ski area along with a 68 mi of slopes between 1,800 and 10 feet above
sea level, 7.5 mi of winter along with other ski resorts like Austria or Premier Luxury Mountain
Resort, Bansko and Bulgaria as main examples. Further, the main issues and challenges which
are faced while managing a ski resorts comprises of maintenance and ensuring proper ski system
and other needed equipments along with a first aid facility to keeps the customers safe (Sugathan
and Ranjan, 2019). Apart from this, managing and keeping ski patrol and avalanche control
along with snowmaking and providing regular training and grooming to resort operators and par
operation loft are also a main issues and challenges faced while managing a ski resort. The other
challge faced by a ski resort comprises of global warming as it leading to reduction in snow and
ice which is a main requirement of ski resort.
Spa resorts- These types of resorts mainly comprise of places where invigorating baths and
therapeutic services like massage facilities, saunas and baths along with manicures and other spa
health and care related facilities are offered for customers main examples of which consist of
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Silica Hotel, Blue Lagoon, Iceland. The Blue Lagoon is a geothermal spa in southwestern
Iceland that is providing all spa facilities to its customers. Spa resorts mainly comprises of
Thermal and mineral spas destinations that are type of resorts consists of areas and resorts . the
spa resorts mainly selected at places which are rich in mineral spring that produce and implies
use of hot water or normal water that is filled with minerals that enhance the clinical and
therapeutic properties of massage and bath. Thus, main features of spa resorts comprises of
different types of treatments which are available as common spa facilities consists of Face
Treatments, Body Treatment, Massages, Nail Treatment, Hair Removal and other Medical
Treatments as massage with the use of mineral and thermal water helps in and get rid of muscle
tension to treatment various health issues (Chan, Wan and Tam, 2019).
Figure 2: Spa resorts, 2020.
The main fcailitites of Spa resorts consist of massages, manicures, pedicures, and facials.
Apart from this, the main challenges and issues faced while managing a spa resort consists of a
higher level of control and monitoring from Control of Substances Hazardous to Health
(COSHH) to ensures and lead Health and Safety of treatments at spa resorts. Thus, meeting all
the set regulation and precaution set out by COSHH to protect customers and workers from
health implication and illness from the mineral or substance use at spa resorts is biggest
challenge and issues faced while managing a spa resort.
Beach resorts- This category of resorts mainly comprises of a fully services holiday
location that facilities and provided proper lodging facility located at some seaside along with
accusation and management of some private beach which offers a wide range of amenities and
services for environment and recreational purpose which consists of Private Beach, Swimming
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Pool & Jacuzzi, Outdoor Games, Indoor Games, Kids Play Area and gaming zone. An example
of beach resorts consists of Holiday Inn Resort Kandooma Maldives very famous for its villas
and facilities along with tailored package and services for all type of guest (Ahn, Back and
Boger, 2019).
Figure 3: Beach resorts, 2020
The main features of a beach resorts consist of all-inclusive entertainment and recreational
facilities like, shopping area, Pool & Jacuzzi, Outdoor Games, Indoor Games, Kids Play Area
and gaming zone along with themed and mixed used resorts of big brands like Holiday inn along
with beautiful sea destination. The main issues and challenges faced while managing a Beach
resort consists of maintaining and loading all health and safety acts for children along with
meeting camps and legal provisions set out for caring for children. Further, ensuring sustainable
development and precaution of costal environment from hazardous impact of pollution lead by
mass scale tourism is also comprises as main issue of beach resorts. Further, maintaining a
balance and coordination among the impact lead by mass scale tourism in the social and cultural
community of destination in the firm of better employment opportunity and highlight its
heritages also forms key feature of beach resorts.
The potential issues and challenges of managing resorts are provided as follows:
Changing client expectations- A complex administration along with providing enhanced
level of facilitates to meet the ever changing and resolving needs of the customers are many
issues faced while managing a resorts. Apart from this, a high level of personalised touch is also
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needed to meet the expectation and needs of clients which is quite difficult and complex for
resort industry.
Leadership- Lack of effective leadership to properly guide and direct employees to work
hard and in more efficient manner is also a vital issue and challenge faced during management of
a resort. Further, it is additionally also a challenge to effectively deal with all inclusive resort
through discovering individuals that are capable option to claims for mix-ups or issues in
working environment which makes leadership and management more complex and difficult.
Training and development of employees- Providing regular training and continuous
development programmes to employees is also a big challenge that is essentially required to keep
a balance with dynamic nature of environment along with meeting the high expectation of
employees.
P2.Discussion on the differences in operational requirements of specialist areas and the potential
issues managing the different specialist areas for a range of resorts
This part will be discussing and presenting the challenges and issues in managing various
specialised areas for a number of resorts as well as their requirements as follow:
Various operational requirements of specialist areas and potential challenges and issues in
managing different specialist areas for a range of resorts are provided and discussed as below:
Ski resorts- The specialist operational area of ski resorts consists of participating in the
sport of skiing which comprises of making the use of slopes, trails and passenger ropeways at
some ski or mountainous areas. Apart from this, a large number of talented and skilled staff is
required from to perform activities which starts from ticket sales to loft operations. Further, the
main issues faced in managing specialist areas for a ski resorts comprises of providing required
training and skills to employees all ski related activities and sports in a safe manner along with
providing proper first aid training and assistance to customers. Further, the main issues and
challenge encountered by ski resorts is associated with global warming and carbon emission as it
is effectively affecting the business through limiting areas of show and creating may sudden
changes in climate that is creating challenge for ski resorts (Ahn and Back, 2020).
Spa resorts- The specialist area of spa resort comprises of providing a medical and
therapeutic services for customers and visitors to treat some health illness and disease in most
natural and sustainable way. Thus, the staff and employees which are appointed by the spa
resorts like Silica Hotel, Blue Lagoon and Iceland needs to have a complete knowledge and
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information about the various minerals and substances used in massage and their facial and skin
therapies. The main issues and challenges faced in managing operational specialist in the Spa
resorts comprises of keeping its customers and visitors safe from all kind of hazardous impact
that could be lead by making use of thermal and mineral spa by the substances and material used
in therapy (Seraphin and Yallop, 2019). Further, meeting and coping up a balance with the
provision of Control of Substances Hazardous to Health (COSHH) is also the potential issues of
managing the different specialist in the spa resort. The one of the major challenge encountered
by a spa resorts is related with the level of competition as many new spa resorts are opening with
a rapid speeds. Apart from management of waste and consumption of electricity for thermal
massage and other facilities provided by Spa resorts is also a major concern.
Beach resorts- The operational specialist area of a beach resort comprises of providing a
fully services holiday location for customers that facilities and meets all desired execution which
mainly comprises of a resort located at some beach or seaside destination. Meeting all
entertainment and recreational expectation and needs of visitors is the main operational
requirements of specialist beach resort. The main issues and challenge encountered while
managing the specialist area of beach resorts is associated with maintaining the sustainability and
preservation of environment from the mass tourism lead by beach resort to prevent water
pollution and save costal area. Further, Beach resort consists of maintaining and loading all
health and safety acts for children along with meeting camps and legal provisions thus a properly
skilled and trained employees and staff must be appointed ad recruited by a beach resort
(Tanford, Choi and Joe, 2019). The main concern and challenges of Beach resorts comprises of
issue of water contaminated and pollution leads by lack of proper management of waste lead by
its customers and guests.
Thus, an analysis can be made that the three challenges faced by resorts comprises of
training of employees, maintaining proper security needs and encountering high level of
competition in business environment. The operational issues which is current faced by resorts
comprises of complex administrative work, lack of proper communication among years along
with high cost of operations. Apart from, Global warming and water pollution are also vita
challenges for resorts. Effective training can be provided to employees as a recommendation for
solution of facing challenges associated with competition as it ensures development of enhanced
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skills and competencies in employees. Further, taking proper waste management is also a
recommended solution to overcome the issues of water pollution and other threats.
M1. Different operational requirements for a range of resorts and their management strategies to
minimise issues and challenges
An analysis can be made out on the basis of above discussion the global warming along
with waste management and enhanced level of water contaminated and pollution are the main
challenges and issues faced by resort industry. The different operational requirement that are
evaluated for a range of resorts comprises of ski system and skiing, snowboarding adjacent to
some mountainous areas in case of ski resorts. The main issues of managing specialist area of ski
resorts consists of meting health and safety of visitors that can be overcome by the effective first
aid management strategies and effective training of staff and employees to minimise these issues.
In case of spa resort, leading therapeutic and medical services is the main operational
requirement which comprises of challenge associated with safety of customers from hazardous
affect or reaction of any thermal, mineral or substance used in massage and therapy that can be
overcome only by appointing more skilled and knowledgeable employees (Baiomy, Jones and
Goode, 2019). In case of beach and golf resort, the operational requirement is related with
meeting all entertainment and sports interest of visitors in which issues related with maintaining
sustainability and protection of environment is faced that can be minimised by leading better
training and controls for employees.
D1. Critical evaluation of the potential issues and challenges of managing a range of specialist
resorts along with recommending the steps and the solutions required to minimise risks
The main issues and challenge faced in ski resorts is associated with maintaining proper ski
equipment and system along with preparation of snow and maintaining proper safety and health
care of visitors. The issues faced in managing spa resorts is associated with higher level of
control and monitoring from Control of Substances Hazardous to Health (COSHH). To ensures
better Health and Safety of treatments at spa resorts from the negative impact of any kind of
harmful mineral or substances used. In case of beach resort maintaining precaution and safety of
costal environment from the pollution lead by mass tourism is the biggest challenge where as
main issues of golf resort consists of obtaining all needed licenses and permission from COSHH
along with harbours harmful impacts on earth and environment. The recommendation that can be
made fur theses different kinds of resort to overcome these challenges comprises of recruiting
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and employing more talented employees to ensure better operational specialist in their respective
areas (Dryglas and Salamaga, 2017). Further, providing regular training to staff and maintaining
a balance in business objectives and sustainable management is also recommended along with
regular inspections and audits to ensure meeting up of all the provision and controls lead out by
COSHH.
LO2
P3.Assess different types of resort packages and how they fulfil overall sales objectives
providing specific examples
The main purpose behind different types of resort packages comprises of attracting larger
number of customers through leading more affective advertising and promotion consists of better
offers for transportation and accommodation (Liao and Chuang, 2020). The packaging of internal
and external elements comprises of more effective information about the features of destination
along with some better discount and offers to attract large number of visitors to meet overall
sales objective of a resort. For current project two examples of resort packages are taken a
discussion about which is provided below:
1. Wedding and honeymoon packages in Holiday Inn Resort Kandooma Maldives
Figure 4: Wedding and honeymoon packages in Holiday Inn Resort Kandooma Maldives, 2020.
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Figure 5: Wedding and honeymoon packages in Holiday Inn Resort Kandooma Maldives, 2020
Holiday Inn Resort Kandooma Maldives comprises of 160 villas in four different styles
of beach and garden villas, beach houses and over water villas designed with cool clean lines
with white washed timber providing warm texture to the unshod foot. Further, soothing massage
and beauty treatments are also provided at Kandooma Spa at Maldives honeymoon resort, along
with plunge pool for a romantic afternoon in the Wedding and honeymoon packages (Weddings
& Honeymoons, 2020). Apart from this, the sea-facing Sea View Beach House is also included in
the Wedding and honeymoon packages in Holiday Inn Resort Kandooma Maldives at 2 floor
villa that offers the luxury of space and comfort for couples which plays a vital role in attracting
larger number of customers and visitors to meet the overall sales objective of Holiday Inn Resort
Kandooma Maldives (Kumar and Soni, 2020) The other key advantages and facilities offered
under this package consists of Guests can enjoy a work-out at the fitness center or run on the
jogging track around the island along with Thai massages and body treatments. Further, fresh
local seafood is served at The Kitchen Restaurant, which offers breathtaking sunset views. The
newly refurbished Kandooma Cafe features Western and Asian meals and provides indoor and
outdoor seating. The drawback of Wedding and honeymoon packages in Holiday Inn Resort
Kandooma Maldives comprises of the fact that it is more expensive as compared to other
discount package along with its attract and target only a limited number of customers.
2. Ski Package of the Crystal Resort
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Figure 6: Ski Package of the Crystal Resort, 2020
The Ski package of the Crystal resort comprise of Ski and ride from the moment an visitor arrive
at the resort. Apart from this, the ski package offered by the Crystal also comprise of Nightly
lodging and free skiing and rude from the arrival day with open-to-close downhill loft tickets
through departure day which attract and cater larger number of visitors to meet the overall sakes
objective (Packages & Specials, 2020). Further, implication of ski package rates are per the
adult, based on double occupancy in standard hotel accommodations along with Pet-Friendly
Accommodations are the key features that leads to better adverting and promotion of ski package
of the crystal court along with offering reasonable discount in booking to attract and cater larger
number of customers (Ahn and Back, 2020). The main advantages and factors consists of
friendly and positive accommodation for family and friendly infrastructure, gnarly terrain, and
plenty of snowfall to cover it all up, along with a must hit for those skiers and snowboarders
planning a trip to the PNW. The Drawback of ski package of the Crystal resort comprise of the
fact it is not much budget friendly and also require a lot of associated cost in form of equipment
rentals and lift passes and very likelihood for injury thus it is also important to have suitable
insurance for ski package.
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M2. Critical evaluation of the overall business implications of developing and running a range of
An evaluation can be made that overall implication of developing and running a range of
resort packages is an effective and vital way for success and meeting sakes objective of a resort
through offering and leading a more tailored services and facilities for customers as per their
needs and expectation. As in case of Wedding and honeymoon packages it meets the needs and
expectation of a couple through offering and providing a mire romantic stay and soothing
massage and beauty treatments for making them feel more better along with plunge pool for
spending romantic time (Seraphin and Yallop, 2019). Further, the ski package offers a better
experience of Ski and ride for visitors who likes adventure and sports. Thus, setting of packing
leads to attract larger number of customers by offering them the exact experience and meting
there wants and expectation in more effective way. The providing of Ski package of the Crystal
resort comprise of Ski and ride from comprises of advantages in form of enhanced sales for
resorts through attracting larger number of customers to meet there sales objective. The Holiday
Inn Resort Kandooma Maldives provides a work-out at the fitness centre along with Thai
massages and body treatments which attract larger number of customers to meet its sales
objective.
D2. Justification for a range of resort packages and the tactics applied to achieve overall sales
objectives to maximise profitability
Resort packaging is a justifiable way to attract and achieve overall sales objectives to maximise
profitability through leading and offering better way of advertising and promotion of a resort and
destination by way of leading better discounts and rates (Tanford, Choi and Joe, 2019). Further,
resort package also offers and lead to a better offer for transportation and accommodation of
visitors in a tailored form as per their needs and expectation thus, attract and cater larger number
of visitors to achieve overall sales objectives to maximise profitability.
CONCLUSION
On the basis of current project, a conclusion can be made that a resort is a kind of
autonomous and self-contained destination that provides and facilitates better travelling needs
and holiday expectation of an individuals through leading foods, drink and sports activities at
specific place. Ski, spa, beach and golf are main types of resorts that have their own key features
and characteristics. Ski resorts mainly comprises of rides and ski at mountains covered with
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snow which required proper equipments and system along with first aid facility to maintain the
health and care of visitors. Beach resorts are mainly associated with seaside and offering all the
entertainment and associated services to customers. At last, a summarisation can be made that
the resort package offers a vital management strategy to attract larger number of customers to
meet overall sales objective by the way of better advertising and offering tailored services to
visitors.
REFERENCES
Books and journal
Ahn, J. and Back, K.J., 2018. Integrated resort: A review of research and directions for future
study. International Journal of Hospitality Management, 69, pp.94-101.
Ahn, J. and Back, K.J., 2020. The structural effects of affective and cognitive elaboration in
formation of customer–brand relationship. The Service Industries Journal, 40(3-4),
pp.226-242.
Ahn, J., 2020. Effectiveness of demographic characteristics in understanding Malaysian
customers’ perceived value of the integrated resort sector. Journal of Vacation
Marketing, 26(2), pp.195-210.
Ahn, J., Back, K.J. and Boger, C., 2019. Effects of integrated resort experience on customers’
hedonic and eudaimonic well-being. Journal of Hospitality & Tourism Research, 43(8),
pp.1225-1255.
Baiomy, A.E., Jones, E. and Goode, M.M., 2019. The influence of menu design, menu item
descriptions and menu variety on customer satisfaction. A case study of Egypt. Tourism
and Hospitality Research, 19(2), pp.213-224.
Chan, S.H.J., Wan, Y.K.P. and Tam, U.T.Z., 2019. Tourists’ Description of their Experiences of
the Servicescape of Integrated Resorts: the Case of Macau. International Journal of
Hospitality & Tourism Administration, pp.1-34.
Dhiman, M.C. and Kumar, R.B., 2019. Building Foundations for Understanding the International
Travel Agency and Tour Operation. In Handbook of Research on International Travel
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Dryglas, D. and Salamaga, M., 2017. Applying destination attribute segmentation to health
tourists: A case study of Polish spa resorts. Journal of Travel & Tourism Marketing,
34(4), pp.503-514.
Kim, E.J., Tanford, S. and Choi, C., 2020. Family versus couples: How travel goal influences
evaluations of bundled travel packages. Journal of Vacation Marketing, 26(1), pp.3-17.
Kumar, G.S. and Soni, N.G., 2020. Assessment of Customer Satisfaction of Domestic Tourists in
Resorts. International Journal of Hospitality & Tourism Systems, 13(1).
Liao, C.S. and Chuang, H.K., 2020. Tourist preferences for package tour attributes in tourism
destination design and development. Journal of Vacation Marketing, 26(2), pp.230-246.
Seraphin, H. and Yallop, A., 2019. Proposed framework for the management of resorts mini
clubs: An ambidextrous approach. Leisure Studies, 38(4), pp.535-547.
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Stankov, U. and Filimonau, V., 2019. Co-creating “mindful” holiday resort experience for
guests’ digital well-being. In Information and Communication Technologies in Tourism
2019 (pp. 200-211). Springer, Cham.
Sugathan, P. and Ranjan, K.R., 2019. Co-creating the tourism experience. Journal of Business
Research, 100, pp.207-217.
Tanford, S., Choi, C. and Joe, S.J., 2019. The influence of pricing strategies on willingness to
pay for accommodations: Anchoring, framing, and metric compatibility. Journal of
Travel Research, 58(6), pp.932-944.
Online:
Weddings & Honeymoons. 2020. [Online] Available Through:<
https://www.maldives.holidayinnresorts.com/en/weddings-honeymoons/ >.
Packages & Specials. 2020. [Online] Available Through:<
https://www.crystalmountain.com/your-visit/specials-packages/ >.
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