The assignment requires the creation of a report that applies segmentation, targeting, and positioning to Cadbury's organization. The report should identify meaningful and measurable segments, explain how Cadbury can ensure consumers purchase their products, discuss the company's business strategy and target market, describe the elements of the extended marketing mix used for supporting product positioning, and address potential positioning problems. Additionally, the report should highlight challenges organizations may face when repositioning a product and provide strategies for de-positioning competitors.