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Perceptual Mapping for Centrum Silver

Review and evaluate a marketing communications campaign for an organization, analyze positioning of the organization and its competition, and make recommendations for segmentation tools and target marketing strategy.

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Added on  2023-01-23

About This Document

This presentation discusses the perceptual mapping for Centrum Silver multivitamin tablets and its competitors. It explores the existing marketing strategy, segmentation, and targeting strategy for Centrum Silver.

Perceptual Mapping for Centrum Silver

Review and evaluate a marketing communications campaign for an organization, analyze positioning of the organization and its competition, and make recommendations for segmentation tools and target marketing strategy.

   Added on 2023-01-23

ShareRelated Documents
P R E PA R E D B Y
I D N U M B E R
Centrum Silver
Perceptual Mapping for Centrum Silver_1
Perceptual map
Berocca
Blackmores
Cenovis
Nature’s way
Nutritional
Value
Value for Money
Low
Lo
w High
High
Centrum
Perceptual Mapping for Centrum Silver_2
Perceptual Mapping
• Product : Centrum silver multivitamin for Men, Women, Adults
• Competitors : Berocca, Nature’s way, Blackmores, Cenovis
• Competition based on multivitamin tablets
• Information collected through secondary research , websites and ranking comparisons
sites (canstarblue.com.au, 2019).
• The Perceptual mapping has been done based on:
Nutritional value for product
Value for money for that product
Berocca scores the highest here followed by Centrum
Centrum on perceptual map
High on value for money
Moderate on nutritional value
Perceptual Mapping for Centrum Silver_3

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