SWOT Analysis and Communication Skills

This assignment requires a student to conduct a SWOT analysis of their own strengths and weaknesses in the context of work-place communication. The student needs to identify their internal strengths (e.g., planning) and weaknesses (e.g., low level of oral and written communication), as well as external opportunities and threats. The goal is to develop a strategic plan that leverages strengths, addresses weaknesses, takes advantage of opportunities, and mitigates threats.

Understanding the Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Identify organization..........................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCE ..................................................................................................................................4
APPENDIX ...........................................................................................................................5

INTRODUCTION
The business environment consist of surrendering factors that is help to future
development of the organisation. It need living person, natural resources and things to exits.
There are five elements of business environment are economical, legal, technological,
environmental and political (Armstrong and et.al 2015). This report is based on MARKS AND
SPENCER organisation. The company provides different kind of services in retail sector. The
main objective is translating standard and authorization into superior choice, worth and request.
Further, it covered market structure of the organisation is perfect competition and price
determination market.
MAIN BODY
1. Identify organisation
Business environment is most important part to each organisation. This is help to improve
market structure of the organisation. The main economic problem is because the ultimate want
and limited resources in economic condition. There some factor is most useful for development
of overall working environment and make some changes in internal as well as external factor.
The company is focus on operation management to increase level of work and improve working
effectiveness or satisfy number of customer in market (Porter and Kramer, 2015). To manage
work and improve carrying into action level and increase market growth. Some new technology
must be used in overall development and make some changes in outside market. There are some
objectives are as follows :-
 Employees orientation :- In employee orientation high expectation of staff will
contribute to more in organisation. This is helpful for future development and make
some changes in growth rate in market (Cantwell and et.al 2015). To be use attract,
motivate and ration high value to increase internal performance and growth rate in
marketplace. Motivation of employees inside work place is one of the most important
part and make some change in overall development in market and improve internal work
and increase productivity.
 Organisation objective :- In this context objective is leadership is clothing and food
sector. To increase number of customer and achieve scale to be set in competitors in
market (Crane and Matten 2016). In this way, focus on best quality product, value and
appeal. There are some changes in overall development in market and make some
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changes as per need of customer in market. It is to be focus on improvement in sales per
foot to improve overall market share.
This is all are objective of MARKS AND SPENCER organisation and work on them to increase
market value. In this way aim of organisation is most essential to improve market share and
make some changes in overall improvement in market structure.
 Inspirational choice approachable to different :- It is aim of MARKS AND SPENCER
organisation and make some changes as per aim of company (DeBoer and et.al 2017).
This is to be focus on different kind of product to be used in market share and make some
changes in overall development in growth rate in marketplace. Some new product is help
to increase number of customer in market and make some changes as per need of overall
development and reduce social event in market carrying into action.
In organisation is work under the safety of legal factor and some legal factor is most important
and make some changes in overall development and improvement in market.
 Legal rule is change in every year and make some changes in overall development and
improvement in growth rate. MARKS AND SPENCER organisation is update regular in
overall work and make some changes in future improvement in market structure. To be
flow new rules and regulation must be follow each and every employees in organisation
and improve market growth rate (Karakowsky and Guriel 2015). Health and safety is
ensured the legal protraction and make some change in overall development in market. It
must be focus on law and provide training to every employees about the law must be
change in future time period. To be use some act like fire packing and labelling act 1996.
It is help to protected each and every factor in internal working environment.
On the other hand, market structure is most important and increase market value to improve
market and reduce competitor in market. The price is one of the most important factor in market
and make some changes in overall development in growth rate. The terms are ascertained by
supply and economic process and manufacturer are to sell their commodity at the price resolute
by the market (Crane and Matten 2016). Being in such contest the steadfast should have the
clean resource to solid food and administer expeditiously as it faces fierce request. Demand and
price is to be inverse relationship with customer and make some change in overall development
in market. If price are increase in market, demand will reduce and price is decrease, demand will
be increase in market and make some changes in overall development in market.
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CONCLUSION
From the above report is based on business environment and improvement in overall
development in organisation. Some legal rules must be follow and make some changes in overall
working environment to increase market share. Market structure are most important part and
make some changes in overall development as per need of market share. As per the above report
to be focus on competitors and develop some new strategy to achieve competitor market.
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REFERENCE
Books and journals
Armstrong, G and et.al 2015. Marketing: an introduction. Pearson Education.
Porter, M.E. and Kramer, M.R., 2015. Creating shared value. In Managing Sustainable
Business (pp. 327-350). Springer, Dordrecht.
Cantwell, J and et.al 2015. An evolutionary approach to understanding international business
activity: The co-evolution of MNEs and the institutional environment. In The Eclectic
Paradigm (pp. 192-223). Palgrave Macmillan, London.
Storey, D.J., 2016. Understanding the small business sector. Routledge.
DeBoer, J and et.al 2017. Toward A Place‐Based Understanding of Business Sustainability: The
Role of Green Competitors and Green Locales in Firms' Voluntary Environmental
Engagement. Business Strategy and the Environment, 26(7), pp.940-955.
Karakowsky, L. and Guriel, N., 2015. The context of business: Understanding the Canadian
business environment. W. Ross MacDonald School Resource Services Library.
Gretzel, U and et.al 2015. Conceptual foundations for understanding smart tourism
ecosystems. Computers in Human Behavior, 50, pp.558-563.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
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APPENDIX
What are my
development
objectives?
What activities
do I need to
undertake to
achieve my
objectives?
What
support/resourc
es do I need to
achieve my
objectives
Target
date for
achieving
my
objective
s
Actual
date of
achieving
my
objective
s
Communication skill
Identify
Measurable
Objectives.
Although
business goals
are broad,
objectives.
Recommended
Reading
4 months 4 months
Problem solving
skill
To details analyse
of each topic and
read carefully.
Use different
Case study
6 months 6 months
Leadership skill
To manager work
on time.
A mentor is
someone who has
already served in
the role they are
now helping
another learn.
6 months 6 months
SKILLS AUDIT TEMPLATE
SKILL TYPICAL DESCRIPTORS SKILL LEVEL
Low
High
SPECIFIC COMMENTS
5

Organisat
ion and
time
manage
ment
Prioritising, dealing with
paperwork; interruptions;
planning your day.
1 2 3
4 5 Planning is most important to
deal each day operation and
work will be manage.
Decision
making
and
problem
solving
Ability to make decisions;
selecting suitable solutions;
analysis of appropriateness.
1 2 3
4 5 To understand each and
every factors in details. Which
is help to take new decision.
Planning Leading teams; consulting
team members; task
allocation; objective setting.
1 2 3
4 5 Planning is most important to
deal each day operation and
work will be manage
Delegatio
n
Matching tasks to staff;
providing guidance and
advice; maintaining staff
motivation and focus.
1 2 3
4 5 To be manage work in with
each and every team
member.
Motivatio
n
Applying motivational
techniques; understanding
individual motives; making
tasks challenging;
encouraging creativity;
providing team support;
engendering trust and
openness.
1 2 3
4 5
Motivation is help to boost
employees moral and help in
increase performance.
Coaching Providing guidance; listening
skills; ability to draw out
information; reinforcing
behaviour using feedback;
negotiating; planning goals
1 2 3
4 5 To be provide training is help
to understand each and every
activity about work.
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and objectives.
Target
setting
Understanding and
communicating
organisational objectives;
use of SMART objectives to
achieve targets.
1 2 3
4 5 To set a one day target to
completed task on such given
time period.
Interpers
onal skills
Relating to others; building
rapport and positive
relationships; being sensitive
to peoples needs; using
influencing and persuasive
skills to help others improve
performance or overcome
problems; listening
effectively and providing
feedback; being assertive;
use of body language.
1 2 3
4 5
using influencing and
persuasive skills to help
others improve performance
or overcome problems;
Written
communi
cations
Structure and format of
letters, memos, e-mails,
reports
1 2 3
4 5 Written communication is
most important in internal
working environment. Write
letter, memos is useful for
overall development.
Oral
communi
cations
Structure and format:
techniques for effective
presentations; using the
telephone; meetings.
1 2 3
4 5 Oral communication is to be
used at the time of
presentation or telephone call
with other.
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Strengths:
What do you do well?
What unique resources can you draw on?
What do others see as your strengths?
Weaknesses:
What could you improve?
Where do you have fewer resources than
others?
What are others likely to see as weaknesses?
Planning is my strength in work place. To be
planned each and every activity in working
environment. Some resource must be used
like communication, interpersonal skills are
help to improve internal development.
Some time low level of oral as well as written
communication level. On the other hand,
communication, inter personal skills must be
improve in working environment for future
development.
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Opportunities:
What good opportunities are open to you?
What trends could you take advantage of?
How can you turn strengths into
opportunities?
Threats:
What trends could harm you?
What is your competition doing?
What threats do your weaknesses expose you
to?
Look at the external factors you can take
advantage of to pursue a promotion. Use your
internal strengths to take advantage of
opportunities. A SWOT analysis should be a
key component of your strategic planning
process.
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