Understanding the consumer

Understanding the consumer

Introduction
 Understanding customer is first and most important thing for any
business organisation based on learning about everything that is
important to know about customers for instance needs, values &
attitudes, buying habits and type of jobs they wants to do. Building
effective relationship between host and guest with aims as to assist,
entertain and protect interests of customers while travelling .

Cultural, social, personal and psychological factor
impacts on consumer behaviours
 Social factors: The first and most significant factor that affects the behaviours of consumers while
purchasing, using or disposing products and hospitality services varies as per family size, income
status, friend circle, co-workers and collogues. In terms of Hilton Hotel promotes their services in
order to meet affordability and income level of customers and offer them effective discounts and
safety & security services while travelling in order to make their experience better
 Cultural factors: This is also an important factor that affects consumer's behaviour which includes
components such as- customs, beliefs, values etc. society in which a person is born and brought up is
also affects buying behaviours of consumers that has significant impact on organisation performance.