Consumer Behaviour and Insights in Travel & Tourism

Travel&Tourism
Consumers Behaviour and
Insights

Cover Content
•Introduction
•Macro environment factors with positive & negative impact
•SWOT Analysis and its interrelationship
•Conclusion
•References

Introduction
The study of individual’s behaviour as well as group behaviour is termed as consumer
behaviour. It is basically emphasise on the buying behaviour, consumption behaviour and
dispose off behaviour of a customer. The behaviour of a person changes as per the culture and
the society in which they live. It is important for marketing managers to analysing purchasing
behaviour and market trends in order to formulate effective strategies which helps them to
compete with its competitors and gain competitive edge at marketplace (Ashman, Solomon
and Wolny, 2015). The organisation taken into consideration is premier Inn Hotel. The
company was proposed in year 1987 and it is one of the biggest hotel chain of United
Kingdom

Discuss factors influencing attitude & consumer
behaviour.
Consumer behaviour is basically knowing the individual buying
behaviour and consumption behaviour towards a service or a
product. It assist upper level authorities to fulfil demand of
customers and build loyal customers for the company. With relation
to Premier Inn, the managers of Hotel analyse factors that affect
consumer behaviour which is as follows