This report highlights the different data collection methods and types, sampling techniques, data analysis, and ethical considerations for business location selection. The report uses a mixed method approach for collecting both primary and secondary data.
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1 Running head: RESEARCH METHODS RESEARCH METHODS
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2 RESEARCH METHODS Table of Contents The data collection method..............................................................................................................3 The data collection type...................................................................................................................4 The sampling technique...................................................................................................................5 Data analysis....................................................................................................................................5 Ethical considerations......................................................................................................................6 References........................................................................................................................................8
3 RESEARCH METHODS Executive summary The followingreport guides us to understandthe different data collection method and the most appropriate one to inculcate.The activities highlight the data collection types which are important in terms of evaluating sampling technique.The understanding of data analysis andthe ethical consideration, which are to be well memorised by a researcher are well documented in the following report
4 RESEARCH METHODS Introduction For this research on finding an appropriate location for the restaurant, understanding both practical examples and customer’s perception are equally important. The identified research questions will use both primary and secondary data considering the specific question. The primary data are collected from the grass root level of the research which is not authentic like the secondary data. The data collection method The secondary data is reliable and valid than the primary data, because it is authentic and accepted (Alavi, Archibald, McMaster, Lopez & Cleary, 2018). Surveys will be arranged for understanding the customer's perception.The primary data will be gathered depending on the customer’s point of view.The list of questions in the survey questionnaire will contain 10 different questions regarding the business location of a restaurant. The survey question will include the research questions which will be close-ended and can easily be answered by the customers. Especially, the hypotheses, which are selected for the research, will be analysed by using the research survey questionnaire. The significance of the restaurant's location and its impact on the success factor of the restaurant will be the first hypothesisand this will be evaluated from the answers of the customers(Bilau, Witt & Lill, 2018).Besides that, the dependency of customer loyalty and its relation with the location of the restaurant will be part of the data collection process.
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5 RESEARCH METHODS For the secondary data collection different database searches will be done for non-traditional food restaurants available on online resources.In addition to that, the international media will be used for business location selection from the famous food magazines.Finally, the third source of secondary data will be the documents of Kishimoto, which will help in understanding the different growth factors related to the location of the restaurant (Clarke, 2018).The secondary datacollectionprocesswillhelptofindoutthescopeoftheresearchstudyincluding unconventional cuisine of Kishimoto. This research will be focused on using the mixed methodfor collecting both the primary and secondary data. The concurrent triangulation design will be the base of the mixed method used for this business location selection. By using this design, both the quantitative and qualitative data collection will be done in one phase concurrently.In this process, separate data collection is the first stage and the data will be combined are compared after that(Lu & Stepchenkova, 2015). The data collection type There is a different type of data or information, which will be collected for this research.By using the survey technique on the customers of Kishimoto, the quantitative data will be gathered, which are basic statistics related to business location.However, there are also business reports of the restaurantfrom different branches in India, whichwill assist in investigating the business growth of an unconventional cuisine in the different culture (Gopinath, Johansen & Derelöv, 2018). There are also alternative ways, which will be used for information or data gathering for this research. Different famous international food magazine like The art of eating, Cooks Illustrated, Bon appetit, Eating well will be used for the qualitative data gathering. These magazines not
6 RESEARCH METHODS onlyanalysethefoodindustryorrestaurantbusinessesbutalsoprovidethecustomer's expectation from a food business or restaurant. Besides that, online data sources provide important information regarding the business location of the food industry (Hollway, 2018). Therefore; the online data sources will be part of the knowledge gathering regarding the unconventional food cuisine in the different culture. Chandigarh is one of the renowned cities of India. The restaurant business in this city is counted as one of the beneficial profit-making industry for the government. Therefore; using the government data regarding the restaurant business in this city will also be helpful for the data collection process (Krippendorff, 2018). The sampling technique For this research, participants will be selected for the survey technique.Mainly, the survey will provide the quantitative data, which is primary data in nature.The first restaurant branch of Kishimoto restaurant is selected for the use of survey technique.The customers of this branch will be used as the sample of the survey.The sampling process needs a sample population.For this research, the total sample population will be 100. Selecting the sample size is required for understanding the specific number of participation. For choosing the sample size the random probability sampling process will be used as the method. As per this method, the bias nature of sample selection can be reduced easily (Mansell & Huddy, 2018). That is the main reason why the random probability sampling process will be used. 55 participants will be selected from the total sample population.For this participant selection, 55 customers will be part of the research study for understanding the best business location for the restaurant.
7 RESEARCH METHODS Data analysis Analysing the information or data is the most important part of a research project. Choosing the appropriate type of data analysing process will provide the best information for achieving the research purpose and fulfilling the queries of the research questions. There are mainly two different types of data analysis method; those are quantitative data analysis and qualitative data analysis. The quantitative data analysis refers to the data analysis process, which focuses on analysing statistics and numbers from the gather data or information (Meredith, Dicks, Noel & Wagstaff, 2018). However, the qualitative data analysis process focuses on analysing the descriptive answers, which are mainly part of the open-ended questions. The qualitative data analysis process helps in providing the best in-depth information from the collected data. The research questions and hypothesis indicate both the open-ended and closed-ended questions. The primary data, which are collected from the customers will be analysed by using the quantitative data analysis process. This data will provide statistical numeric values that need to be analysed with quantitative data analysis process. Besides that, the secondary data, which will be collected from the business report, government report, media, online databases are authentic data and depth knowledge about the research questions (Shrivastava, Shah & Navaid, 2018). Therefore, the qualitative data analysis process will be used for this secondary data analysis. For validating the findings from both the quantitative and qualitative data, the researcher will be used the data triangulation process, which will be best for concluding the results of the research. The data triangulation process will help in analysing both the quantitative and qualitative data for developing the best conclusion from the research findings.
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8 RESEARCH METHODS Ethical considerations There are different ethical issues are identified in this research. In this research, the identification of the participants is part of the research ethical concern. The main focus is given on developing the ethical standards while conducting the entire researchfrom primary research goal selection to data analysis. For instance, special focus is given on maintaining objectivity, honesty, social responsibility, intellectual property; non-discrimination and confidentiality while the process of data collection and data analysis (Whicher, Philbin & Aronson, 2018).Avoiding misconduct is one of the main focuses of the researcher while taking different decisions regarding the research. The data collected from the different type of Data Collection method will only be used by the researcher for the research purpose. Therefore, for minimising the bias nature of the research the use of consent form will be helpful. For maintaining the ethical standards, the use of consent form will increase the authenticity and validity of the data (Meredith, Dicks, Noel & Wagstaff, 2018). Conclusion Using this form by the researcher indicates different issues which will be taken care of by the researcher are mentioned.This consent form includesthe purpose of the research, the reason, and the time, the potential benefits of the research and how the privacy of the participants will be taken care during and after the research is conducted.
9 RESEARCH METHODS References Alavi, M., Archibald, M., McMaster, R., Lopez, V., & Cleary, M. (2018). Aligning theory and methodologyinmixedmethodsresearch:BeforeDesignTheoretical Placement.International Journal of Social Research Methodology,21(5), 527-540. Bilau, A. A., Witt, E., & Lill, I. (2018). Research methodology for the development of a frameworkformanagingpost-disasterhousingreconstruction.Procedia engineering,212, 598-605. Clarke, D. A. (2018). Place in research. Theory, methodology, and methods. Gopinath, V., Johansen, K., & Derelöv, M. (2018). Demonstrators to support research in Industrial safety–A Methodology.Procedia Manufacturing,17, 246-253. Hollway, W. (2018). The importance of relational thinking in the practice of psycho-social research: Ontology, epistemology, methodology, and ethics. InObject relations and social relations(pp. 137-161). Routledge. Krippendorff,K.(2018).Contentanalysis:Anintroductiontoitsmethodology.Sage publications. Lu, W., & Stepchenkova, S. (2015). User-generated content as a research mode in tourism and hospitality applications: Topics, methods, and software.Journal of Hospitality Marketing & Management,24(2), 119-154.
10 RESEARCH METHODS Mansell, W., & Huddy, V. (2018). The Assessment and Modeling of Perceptual Control: A Transformation in Research Methodology to Address the Replication Crisis.Review of General Psychology,22(3), 305-320. Meredith, S. J., Dicks, M., Noel, B., & Wagstaff, C. R. (2018). A review of behavioural measures and research methodology in sport and exercise psychology.International Review of Sport and Exercise Psychology,11(1), 25-46. Shrivastava, M., Shah, N., & Navaid, S. (2018). Assessment of change in knowledge about researchmethodsamongdelegatesattendingresearchmethodology workshop.Perspectives in clinical research,9(2), 83. Whicher, D., Philbin, S., & Aronson, N. (2018). An overview of the impact of rare disease characteristics on research methodology.Orphanet journal of rare diseases,13(1), 14.