Understanding tourism resort management

Understanding
Tourism Resort
Management

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1. Explore the different types of resorts, their key features and potential issues and
challenges of managing them.................................................................................................4
P2. Discuss the differences in operational requirements of specialist areas and the potential
issues managing the different specialist areas........................................................................5
M1. Evaluate different operational requirements of a range of resorts and their management
strategies to minimise issues and challenges..........................................................................7
D1. Critically evaluate the potential issues and challenges of managing a range of specialist
resorts recommending the steps and the solutions required to minimise risks.......................7
TASK 2............................................................................................................................................7
P3. Assess different types of Resort packages and how they fulfil overall sales objectives
providing specific examples...................................................................................................7
M2. Critically evaluate the overall business implications of development and running a range
of Resort packages..................................................................................................................8
D2. Justified a range of Resort packages and the tactics applied to achieve overall sales
objectives to maximize profitability.......................................................................................9
TASK 3............................................................................................................................................9
P4. Conduct market research into a specific Resort location and determine the needs of a
chosen target market...............................................................................................................9
P5. Propose a business plan for a resort package based on the findings of market research.10
M3. Critically analyse the needs of customers and create a resort package to maximize
business and profitability......................................................................................................13
D3. Justify decisions made in planning and proposing a resort package analysing unique
selling points of the proposed package against competitors................................................13
TASK 4..........................................................................................................................................13
P6. Investigate the different sustainable approaches, practices and initiatives implemented by
a chosen Resort hotel............................................................................................................13

M4. Evaluate how sustainable approaches practices and initiatives for choosing resort in
enhance support brand value, image and business performance..........................................14
D4. Critically evaluate the sustainable approaches, practices and initiatives for choosing resort
in achieving overall business success...................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Tourist Resort management is a segment of hospitality industry belonging to
accommodation and lodging sector. The idea of tourist Resort management critically focuses
over effective development and management of tourist resorts in the best possible manner and
offering the best services to the customers (Stoppato and et. al., 2016). Simple towns resort is
determined as a spot or a place which offers certain services two customers that attracts them and
fulfils their needs in unique way. For the present report thee chosen Resort is Marriott Hanbury
Manor Golf and Spa hotel. The property is located in Hertfordshire, London offering luxurious
experiences to customers specifically to those who are visiting the property for leisure and
corporate reasons. The present assignment considers evaluation of different types of resorts as
well as the challenges faced by them. Moving along different operational requirements of
specialist areas and the potential issues are determined as well. Moreover, different types of
Resort packages that are used for fulfilling the sales target of the organisation are assessed with
conducting market research in specific area for developing a effective package for the targeted
audiences and proposing a business plan for the same. Lastly the core values of accomplishing
sustainable targets and the strategies used for doing the same are elaborated as well in the
assignment.
TASK 1
P1. Explore the different types of resorts, their key features and potential issues and challenges
of managing them.
Resort is a self controllable hospitality service providing organisation which begins with
making plans and strategies for addressing the needs of customers and going beyond their
expectations. Resorts are different from hotels and other accommodation service providing
entities. The major focus implemented by resorts is on their lands and areas in which they are
being established (Ghaderi, Hatamifar and Khalilzadeh, 2018). There are several different types
of resorts that exist in the market and through which services are provided to customers
according to their needs. Some of the resorts are as follows:
All inclusive resort is a hospitality property which is of normal type charging flexible money for
different types of packages it offers to its customers. An inclusive Resort contains services like