Understanding tourist resort management

Tourist Resort
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Explore the various resort types, key features & potential issues as well as challenges of
managing them.............................................................................................................................1
P2. Differences in operational requirements of specialist areas & the potential issues in
managing various specialist areas for range of resort..................................................................3
M1 Evaluate various operational requirements for a range of resorts & their management
strategies to declines challenges & issues....................................................................................5
D2 Critical evaluation of potential challenges & issue of managing types of resorts and the
steps as well as solutions to decline risk......................................................................................5
TASK 2............................................................................................................................................5
P3 Different resort packages and how they are able to fulfil their sales objectives...................5
M2 Critical evaluation of overall organisation implications of running & developing resort
packages.......................................................................................................................................6
D2 Justify a range of resort packages & tactics applied to attain sales objective & enhancing
profitability..................................................................................................................................6
TASK 3............................................................................................................................................7
P4. Conduct a market research into a specific resort location & analyse requirements of
selected target market..................................................................................................................7
P5. Develop a business plan in discourse to resort package that is based on market research
findings........................................................................................................................................8
M3 Critically analyse the requirements of customer & develop a resort package to enhance
business profitability..................................................................................................................10
D3 Justify the decisions develop in planning & proposing a resort package analysing USP of
the developed package against rivals.........................................................................................10
TASK 4..........................................................................................................................................10
P6. Investigation for different sustainable approaches, initiatives and prcatices that are
executed by the respective resort...............................................................................................10

M4 Evaluation of how sustainable practices, approaches & initiatives for selected resort
improve image, value & business performance.........................................................................11
D4 Critical evaluate sustainable approaches, initiatives as well as practices for respective
resort in attaining success .........................................................................................................11
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Resort is a place to which individuals or group of people generally and frequently go for
pleasure or relaxation, especially the one provide recreational & rest facilitates for vacationers.
In addition to this, it is a form of establishment that attract and grab attention of visitors &
provide them various facilitates that is required at particular convenient location that is
entertainment, lodging, food and so on (Aggarwal, and Gour, 2020). Resort is basically a full
service accommodation for vacationers & a suitable place for recreation and relaxations
involving areas that is Spas, ski parks, beaches and seashores. In order to gain knowledge about
torist management resorts and related concepts, Heythrop Park Resort is taken into
consideration. It is a resort hotel which is located in London, United Kingdom. The resort
provide 4 star deluxe accommodations and other inclusive facilitates to Vacationers and
travellers as well.
The report will cover different types of resort along with the challenges faced to manage
them. In addition to this, there is a discussion about types of resort packages and how respective
organisation meet with the sales objective. Moreover, a business plan is developed for resort
package that take place on the basis of market research findings. In the last, different principles
and practices for attaining sustainable tourism for respective resort is elaborated in a proper
manner.
TASK 1
P1. Explore the various resort types, key features & potential issues as well as challenges of
managing them
Resort is basically a place that provide recreational facilities and relaxation to the people
with an objective to fulfil their requirements of visitors. One of the main factor that plays an
important role in attracting people is its location and the quality of services as well. It is
determined that an ideal resort must be located near the natural surroundings that have
connectivity with all type of services and market so that visitors can enjoy it properly (Al-Htibat,
and Garanti, 2019). In relation to Heythrop park hotel, it offering recreational activities, local
area attractions, dynamic cultural acts, spa treatment etc. The different form of resort along with
their features is given below:
1