Tourist Resort Management

This report discusses the management of tourist resorts, including different types of resorts, operational requirements, and strategies to minimize issues and challenges. It also explores the concept of resort packages and their impact on sales objectives and profitability. The report concludes with an analysis of the needs of the target market and the importance of sustainability for business success.

Tourist resort management

TABLE OF CONTENTS
PROJECT 1......................................................................................................................................3
Introduction..................................................................................................................................3
Different Types of Resorts...........................................................................................................3
Differences and potential issues managing the resort's operational requirements of specialist. .5
Areas............................................................................................................................................5
Strategies to minimize the issues and challenges........................................................................7
Resort Packages and Fulfilment of sales objectives....................................................................7
Overall Business Implication.......................................................................................................8
Justification Of Resort Packages to increase Profitability...........................................................8
CONCLUSION................................................................................................................................8
PROJECT 2......................................................................................................................................9
INTRODUCTION...........................................................................................................................9
Needs of the target market for the resort.....................................................................................9
Proposal of business plan for maximizing profitability...............................................................9
Unique selling points of the resort.............................................................................................10
The sustainable approaches implemented by the resort.............................................................10
Sustainable approaches enhances the brand value and business performance..........................11
Sustainable approaches helps in achieving overall business success........................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

PROJECT 1
Introduction
Resort Management for tourists in London is significant point to be focussed upon
because the visitor's attraction sector is experiencing tremendous growth. Maximum number of
tourists prefer resorts to spend their holidays in London as it tries to provide most of a visitor's
wants under a single roof (Stylidis and Cherifi, 2018). So, it is necessary to be managed
accordingly. The Lux Island Resort is a well-known resort in London which attracts more
number of tourists towards it. It helps people celebrate their holidays by delivering on the
promise of a different kind of Luxury, hospitality i.e., lighter and brighter.
This report will evaluate the various features of common resorts, the potential issues and
challenges in their management followed by mentioning the differences in operational
requirements of specialist areas. It will also analyse the types of resorts and their packages along
with the ways to fulfil overall sales objectives.
Different Types of Resorts
Resorts are of many types on the basis of the location, weather, and many more factors.
Maximum people in London choose resorts where they can go by their conveyance without
being exhausted (Lei, Pratt and Wang, 2017). So, the most important factor to classify the resorts
is in terms of the location. Every resort has its own features, along with some issues and
challenges also. Following are given the various types of resorts discussing the above mentioned
features :
Hill Station Resort
These resorts are confined to mountainous and hilly areas. Due to change in time and
technology, their purposes of existence changes to fulfil the demand of tourists.
Features: These resorts are remote and are made to make people stay without fear with their
community people and also to escape them from the scorching heat of the sun during summers
(Stankov and Filimonau, 2019). It also protects people from the crowdy and highly polluted
environment.

Issues: Due to increase in the population of the country, the hill stations are becoming more
crowded and thereby disturbing the peaceful environment of the resort. Due to more number of
vehicles, the pollution across these resorts is increasing rapidly. As, these resorts are summer
resorts, the maintenance of these will be expensive in winters as there are less tourists that time.
Challenges: Due to more construction and pollution, visiting these resorts becomes harmful for
the tourists. So, it acts as a great challenge to maintain these resorts being overcrowded day by
day (Favre-Bonte, Gardet and Thevenard-Puthod, 2019). During summers, water scarcity
problem becomes a major problem as the number of consumers increase, there is not adequate
amount of water for tourists.
Island Resorts
These are made near an ocean so that the visitors can take a dip in the sea, frolic in the
sand or just take the grandeur of the sea (dell’Agnese, 2019). Activities that attract more number
of tourist in these type of resorts are paragliding, scuba diving, jet skiing etc. Lux Island Resort
also has the similar features and faces the same issues as the other resorts which are as follows :
Features: It offers a wide range of service and amenities including lodging, food, drinks, sports,
entertainment, shopping etc. It is totally far from the madding crowds and are seasonal (World's
Most Exclusive Island Resorts, 2014).
Issues:Precious coral reefs are cleared and many native habitats are affected due to development
of the beach resorts. Environment is badly affected by these beach resorts.
Challenges: The waste water and the plastic bottles from the resorts harm the environment and
marine life which prove to be its biggest challenge.
Speciality Resorts
These include resorts like Lake, Spa, Casino, Ecotourism, Theme-based, Ski resorts, pet-
friendly resorts etc.
Features: These resorts are operated independently or with an association but doesn't have a
major chain. These have eccentric personality with creative guest offerings.
Issues: Along with stay, they need to offer something different to compete with the island resorts
having a beautiful natural environment. They have to create something different on their own to
attract the tourists.

Challenges: These need to market themselves as a destination and an experience, rather than just
a necessity. They must provide extra necessities like Gym Pool, Catering, Bars etc.
Luxury Resorts
These resorts provide almost everything that a tourist wants, all at one place.
Features: The planning and booking process of these resorts is very easy, simple and intelligent
with easy check in ad check out (Mustapha and Awang, 2020). It offers exactly what a guest
wants.
Issues: The main issues in these resorts are increasing competition, market disruption, traditional
hospitality, technology advancements etc.
Challenges: To succeed over the myriad options, luxury resorts need to develop, extend, and
maintain earnest relationships with their customers, and they need to extend and maintain a deep
customer relationship to retain ardent customers to stay relevant.
Economy Resorts
These resorts work the best for those tourists on a shoestring budget.
Features: These provide all the basic utilities at a low cost (Van Heerden, 2017). They
sometimes provide common amenities to be shared by more than 1 person such as common
wash-rooms, kitchen etc.
Issues: The issues in economy resorts can be high costs of labour, insecurity issues, high
competition and economic recessions.
Challenges: Sometimes, these resorts face challenges when some new services need to be
introduced, but they are bounded not to increase the prices. Then, it results in their loss.
So, the different types of resorts according to the location and cost have different features and
services along with the different issues and challenges faced by them. But all must focus on not
to destroy the nature in any way and perform all the activities in a sustainable manner.
Differences and potential issues managing the resort's operational requirements of specialist
Areas

Every resort has its own requirement for performing its operations and face different
issues during its performance. Following are the operational requirements of every resort and the
issues faced by the same.
Hill station resorts mainly require a safe and calm place on the hills for providing comfortable
stay for tourists. The desires and aspirations of local people living there must be integrated in the
overall plan. It disturbs the water supply as the supply becomes less than the demand because of
increasing population across hills.
Island Resorts mainly require a beautiful island which increases the scenic beauty of that resort.
They require all the things which are mandatory to make the tourists comfortable on an island.
The owners of resorts must focus on the protection and proper management of the environment
and must adopt greener technologies for the same (Stylidis and Cherifi, 2018).
There can be numerous issues while planning a resort on an island including the power
generation, sewage, garbage disposal problems and water supply. The coral reefs and coastal
vegetation which are essential for the islands might get destroyed because of the construction of
the island resorts.
Speciality Resorts need to focus on supervising the work staff and interacting with customers to
ensure satisfaction. The resorts like casino etc. must follow all the laws before its planning as
sometimes going against the laws can put them in risks (Wall-Reinius, Ioannides and
Zampoukos, 2017).The main problem with these resorts is that they don't have environmental
beauty as its additional advantage. They have to create everything on their own to attract the
tourists.
Luxury Resorts must mainly focus on its operations as the tourist pay a lot of money for staying
here so their expectations are also beyond the imaginations. So, the owner must provide them
with all the facilities they ask for. The luxury resorts also face many issues during its operation.
It was noted during the research that these owners destroy numerous tress during the resort's
development which harms the environment and the nature's beauty.
Economy Resorts provide all the amenities at a very low cost. So, they don't invest a lot in
performing its operations. But the expectations of the tourists are the same. These resorts face the

problems of insecurity as they cannot provide high security in less amount. They also face issue
of competing with the other resorts because they possess economical recessions.
Strategies to minimize the issues and challenges
Each category of resort faces their own issues and challenges, and they make their
strategies to minimize them accordingly. The strategies for minimizing the issues faced by
different types of resorts are as follows :
The issue of Hill Resorts can be minimized by establishing a water management plan so that
every tourist gets sufficient amount of water. Issue of Island Resort can be controlled by taking
safety measures like not destroying the coral reefs and the marine life. The speciality resorts
must minimize their prices and must invest less to increase the beauty to minimize the financial
issue. The issue of luxury resort can be minimized as they must not destroy numerous tress or
its development and the economical resort must coordinate with the investment and the cost of
their bookings to have a profit margin. All the resorts must do sustainable growth by not harming
the environment and the marine life and animals in any way.
Resort Packages and Fulfilment of sales objectives
To decide the rates of different resorts, a very powerful system has been introduced known as
rate and package system. This decides that which type of resorts rates how much according to the
amenities provided (Walthoff-Borm, Schwienbacher and Vanacker, 2018). The Lux Island
Resort also follows RDP to calculate the package.
There are many packages available for different resorts. This can include the following
packages :
Luxury transportation to and from the airport, Residence with a private rooftop, 1 night/ 5 day
accommodation, Sightseeing with car rides, Anniversary package, Discount on 1 room, Stay and
play games, Art lover package etc. All these packages have their own way of achieving the
objective of the resort.

For example, A luxury resort must give the anniversary package as the couple will be eager to
enjoy every amenity provided including the sightseeing, car rides etc. the resort can earn much
profit in this case.
Overall Business Implication
Each resort must follow their own package to attract the tourists as the package provided
by the island resort cannot give profit if it is provided by the hill resort. The sightseeing package
must be given to the tourists who came with family, so they can have much fun (Stankov and
Filimonau, 2019). The resorts must provide anniversary package to the couples as they will
prefer more than the families.
Discount on 1 room package must be provided to the tourists who came in large number and
books large number of rooms. Likewise, different package must be given to different types of
tourists.
Justification Of Resort Packages to increase Profitability
Resort Packages can prove good only when applied with particular strategies. The owners
of resorts must plan some strategies to increase the overall sales and profitability. Some
strategies are as follows :
Focus on customer satisfaction, Offer a better booking experience than the competitors, keep the
staff happy, make the guests feel at home, take feedback from the guests, sell ticks and products,
social media marketing, and many more (Dryglas and Salamaga, 2018). These strategies can be
applied in all the resort packages whichever resort it is applied.
If the above mentioned strategies are implemented by the Lux Island Resort, then it can have a
large profit margin and more number of tourists will be ready to have a stay there.
CONCLUSION
So, the above report concluded that there are many types of resorts in London having
different features, every resort faces its own issues and challenges. The main emphasis was laid
on the Lux Island Resort. The report also describes the strategies to minimize the issues. It also
analysed the different operational requirements of various resorts and how to implement them.

The report further discussed the types of resort packages and their implementation to increase the
overall sales. It finally analysed some strategies to maximize the overall profitability of the
resorts.
PROJECT 2
INTRODUCTION
This report includes the analysis and determination of the needs of market through the
research. It also includes the proposal of business plan, decision for planning and proposing the
package, sustainable approach and practice, etc. in this report, the sustainability and its
importance for the business success.
Needs of the target market for the resort
The target market of The Lux resort is UK. The targeted customers are families,
youngsters and couples (Nepal, al Irsyad and Nepal, 2019). It basically laid emphasis on the
needs of the families. People in that area mostly prefer the open area for spending holidays, for
fulfilling the needs of the customers, resorts provides them open garden spaces, open beaches
etc. children in the family enjoys beaches Agyeiwaah, McKercher and Suntikul, 2017). The
resort provides the private beach for the customers, because nowadays children and there
families mostly like free play. For the facilities of couple, private pools and suits have been
provided, so that their privacy didn't leak, and they get full satisfaction from the resort. For the
couples having little kids, facilities of caretaker have been provided so that they can enjoy freely.
Some costumers are health conscious, they demand healthy food, likes soup and organic food.
For their satisfaction, resort provides the food accordingly.
Proposal of business plan for maximizing profitability
Aim:
The main aim of business plan is to maximize the profitability and growth in the
competitive market.
Business description:
The resorts have its own garden, villas and beaches. Its delicious food is its uniqueness;
the chefs are highly experienced. The resort provides the delicious food, separate swimming
pools, Wi-Fi zone, gaming zone, separate spa etc. It also provides the separate pools and suites
for the couple.
Marketing strategies:

The hotels have the appropriate facilities in right pricing (Higgins-Desbiolles, 2018).
Products are considered as the first, it includes the food and beverages, rooms, health and
hygiene, lounges and bares, proper parking facilities, etc. The second important part is place,it is
situated near the beach and also the views of sunset and sunrise are enjoyed from there (Edgell
Sr, 2019). The third important part is promotion, directors promotes the resort at higher level.
Promotions can be done by the television commercials, websites, social networking sites,
brochures, etc. The fourth and most important part is pricing, the services and products are priced
accordingly.
Finance:
The cost price of implementing the resort is £1000 and the costing might increase
according to the change in the demand of the costumers.
Performance evaluation:
The best way for evaluating the performance of the resorts are as follows:
verbal feedbacks: Taking verbal feedabacks from the customers helps in resorts in developing
their services and also motivate.
sales record: This record helps in evaluating the final sales through the statistics.
Unique selling points of the resort
The unique selling points in the key advantage of the competition and also help in
differentiate anything in the marketplace. A perfect unique selling point help the customers in
understanding the service of the resorts. The unique selling points of the LUX island resort is, it
laid emphasis on the health and hygiene of the costumers. It also takes much care about the
environment. Majorly the things that makes it different from other brands are the delicious food,
infrastructure, hospitality, cleanliness, spa, pools, natural view, chefs are highly experienced etc.
These are the basic needs demanding by the costumers. Unique selling products attracts more
and more customers as they didn't get these facilities at this price somewhere else. The main aim
of the manager should be maintained the brand name in the marketplace, because people mostly
prefer things which are good at quality, for which they can pay little more.
The sustainable approaches implemented by the resort
The sustainability strategy of the resort is aligned with local and international
development. It has introduces the social and environmental policies. The strategy of the resort is
to work simultaneously on all the aspects the sustainable development. The resorts also follows

good governance policies. The social and ecological initiative is to support the concept of
circular economy (Yadav and et.al., 2018). The key pillar of the resort is environment, and they
make every possible steps to preserve it for the future generations. In a room of the resort, the
activities like laundries, spas, pools etc. results in the reduction of water and in many cases
chemicals are also used to clean the water. The basic expectation is to reuse the things like
newspaper and beverages container. So the resorts nowadays are less using the papers and
disposals.
In the bath amenities, the products have been made naturally and in reuse containers.
Earlier the room keys are made up of plastic but now days resort started the key of wood and
bioplastic materials that are better for the environment. Cleaning and hygiene are he major factor
of the resorts. Resorts started cleaning from the natural products and bio-based oils. This
decreases the use of chlorine bleach and petrochemical derivatives. These natural products attract
the more customers and it results in the less destruction of the environment (Edgell Sr, 2019).
The food preparation is the basic and most important factors of the resort, The food products
like, local products, seasonal product, fresh and other ingredients are emerging as the significant
focus of food and beverages programs (Lane, 2018). The shifting of food to the sustainable
sourced are results in healthier cuisine. The travellers and visitors likes these unique quality of
the resorts. The spas is the ingredients of the treatments, resort also started using the nature
products for the spa. Managers are keep switching to the natural processes.
Sustainable approaches enhances the brand value and business performance
The sustainability helps in enhancing the brand value, images and performance of
business. The more the sustainability , the more footfall, as it is the USP of the resort (Boley,
McGehee and Hammett, 2017) . The mangers of the resorts nowadays invest more in the
sustainability of the resort, because they know the importance of the environment and also the
environmental technology impacts positively on the guests. Products like Lightening, furnitures,
cleaners, bath products etc. leave an extra ordinary impression on the guests. Adaptation of the
sustainable culture provides the advantages in terms of attracting and retaining more and more
customers.
The LUX resort have incorporated the level of the sustainability into their brand
definition. The resort repositioned to cater for the young generations for more socially and
environmentally active customers. This is also helpful for the future generation, as they will

know from the beginning about the benefits of the sustainability, and they make it a practice.
These sustainable practices help the resort in enhancing the reputation of the resorts. Through
these practices managers can maintain the brand value of the resort, which later results in the
long term profit making. The company initiatives must considers the factor like environmental,
social causes, and corporate governance. Resorts must invest in the development of the
substantiality in the resort for the betterment of the business, which also results in the satisfaction
of the costumers, employees and the mangers. A leading brand always makes the customer
satisfy. In other words, brands create values in two ways, first generating the demand and other
is reducing the risk.
Sustainable approaches helps in achieving overall business success
The sustainable approaches help in achieving overall business success by saving the extra
cost, Cost is always the driving factor for the business. Reduction of operating costs provides the
compelling incentive. By the investment in better operations processes, cost reduction can be
achieved and also emerges the environmental technology (Carr, Ruhanen and Whitford, 2016).
Managers of resorts have started the the variety of the strategies to reduce, to reuse and to recycle
waste. Also, managers are developing the emerging areas such as, sustainable procedure, indoor
environmental quality and various staff training programs. Training programs helps in educating
the employees of the resort about the environment., which results in higher satisfaction of the
employees.
Sustainability doesn't mean the sacrifice the profits or putting the success at back.
Instated, it becomes an important element in making the business more successful. Business that
doesn't follow the sustainability, they are less successful in different number of measures, which
includes the profit earning, employee retention and growth. Only by implementing the practices
of sustainability, the business can achieve the success for the long term.
CONCLUSION
It has been concluded through the critical analysis that, the resort is fulfilling the needs
and demands of the customers or visitors. It is also described about the proposals of business
plan for the packages of the resort for maximizing business and profit. The uniqueness selling
points of “The LUX resort” has also been discussed. It is also evaluated, that the approaches,

practices, and initiatives of the sustainability supports the brand value and business performance
and overall business success.

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Online
World's Most Exclusive Island Resorts, 2014.[Online]. Accessed through:
<https://theluxurytravelexpert.com/2014/03/17/top-10-worlds-most-exclusive-private-
island-resorts/>