Unethical Issue in Uber

Running head: UNETHICAL ISSUE IN UBER
Unethical Issue in Uber
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1UNETHICAL ISSUE IN UBER
EXECUTIVE SUMMARY
The primary aim of the given report is to analyse the unethical issue of sexual assault
allegations that were recorded in the working of the organisation of Uber. In this connection,
the presented report analyses the problem and the root cause behind the occurrence of the
same. Further, the report identifies the study of PESTEL analysis that helps in the
understanding of the factors that led to the presence of the issues in the concerned
organisation. Furthermore, the report is concentrated on investigating the manner the
company had solved the problems. Finally, the report suggests some possible strategical
recommendations that would help the company to resolve the issues in an effective manner
and eliminate the occurrence of the same in the near future.

2UNETHICAL ISSUE IN UBER
Table of Contents
Introduction................................................................................................................................3
The issue.....................................................................................................................................3
PESTEL analysis identifying the problem.................................................................................4
Solving the Issue........................................................................................................................8
Recommendations......................................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

3UNETHICAL ISSUE IN UBER
Introduction
Uber Inc. is considered to be an American transportation network company in the
multinational business sector (Lasserre, 2017). The company under discussion here is
recorded to offer its clients with the peer ride sharing, hailing ride services through, food
delivery as well as a bicycle sharing system. The concerned company is headquartered in the
region of San Francisco and is known to operate its functions in over 785 metropolitan areas
all across the globe (Florida, Adler and Mellander 2017). The platforms for booking the same
is available via the use of the mobile application. Uber is recorded to have over 110 million
users connected to its operations in the global sector. However, the company had faced some
ethical issues regarding the behaviour of its employees. The same resulted in the damage in
the image of the company adversely. In this connection, the given report tends to investigate
the root cause and the entire scenario behind the occurrence of the problem.
The issue
As examined with the help of the study, it was analysed that the employees of Uber
were charged with the allegation of sexual harassment to its female employees as well as the
clients (Bull Schaefer and Crosswhite 2018). Many cases were recorded against the company
concerning the issue of sexual harassment. The first case was registered in the year of 2018
when a woman residing in the region of Washington, DC, has sued Uber for the negligence of
safety as well as a violation of consumer protection (Collier, Dubal and Carter 2018). This
was done in the concern that the female passenger was sexually assaulted by one of the
company’s driver while she was hailing the ride. The name of the victim was listed as Jane
Doe. The female was assaulted by a driver of Uber named Raul E. Rodriguez Vasquez dated
1st April 2018 as per recorded in the document of court. The female complained to a social
worker and then the same as investigated. During the investigation of his DNA sample, the