Unilever and Vodafone Comparison

Running Head: UNILEVER AND VODAFONE
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UNILEVER AND VODAFONE

UNILEVER AND VODAFONE 1
Executive summary
Vodafone is among the top service industries providing communication services such as call,
high speed internet, messaging, voice call and video messaging. The motive of Vodafone is
to bring global digitalisation and easy connectivity. Some of the strategies adopted by
Vodafone to obtain competitive advantage are focus strategy, cost and differentiation. But
Vodafone is still lacking in connectivity because Vodafone customers are not directly
accessible to the system, instead they have to contact the agents for any kind of message or
query. Vodafone must improve the connectivity area of the company to understand the
customers better. However, Unilever own brands such as; Magnum, lux, dove, breeze and
other brands over 400 in different sectors such as beauty products, homecare, food and
beverages. Unilever have a motive to give healthy and improved life to people. Unilever
adopted product differentiation, product development and diversification strategies to
compete. But the company lack in diversification, because sometimes the stakeholders,
investors are not confident about the decision of the company to diversify.

UNILEVER AND VODAFONE 2
Table of contents
Contents
Table of contents.................................................................................................................... 2
Introduction ...................................................................................................................... 3
Mission statement for Vodafone.............................................................................................4
Connectivity........................................................................................................................ 4
Digital society...................................................................................................................... 4
Competitive strategies used by Vodafone..............................................................................4
Cost leadership...................................................................................................................4
Differentiation...................................................................................................................... 4
Focus strategy.................................................................................................................... 4
Mission statement of Unilever................................................................................................4
To give a strong and active life to its customers-................................................................4
Healthy lifestyle-................................................................................................................. 4
Competitive strategies by Unilever.........................................................................................5
Market penetration-............................................................................................................. 5
Product development-.........................................................................................................5
Diversification..................................................................................................................... 5
Case study for Vodafone as a service industry.......................................................................5
Differentiation...................................................................................................................... 5
Transparency...................................................................................................................... 5
Issue in Connectivity........................................................................................................... 6
Case study for Unilever as a manufacturing industry..............................................................6
Product development..........................................................................................................6
Issue in Diversification........................................................................................................6
Conclusion............................................................................................................................. 7
References............................................................................................................................. 8

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