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Human Resource Management - William Lever

   

Added on  2021-02-19

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HUMAN RESOURCEMANAGEMENT
Human Resource Management - William Lever_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11.1 Purpose and Goals of Unilever.........................................................................................11.2 Products, customer's and services of Unilever.................................................................11.3 Impact of External factors on Unilever ...........................................................................22.1 Divisional Organisational structure: ................................................................................32.2 Cross functional relationship:...........................................................................................42.3 Culture of the organisation:..............................................................................................53.1 Analyse how HR activities support Organizations Strategy ...........................................53.2 Role of HR professionals in supporting Line managers...................................................6CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTIONMAIN BODY1.1 Purpose and Goals of UnileverUnilever is a British company that deals in consumer goods that includes food andbeverages, Beauty products, cleaning agents and personal care products. The company wasfounded in 1929 by William Lever. It is amongst the oldest MNC's and it's products areaccessible to 190 countries. Unilever possess more than 400 brands(Kadiresan and et.al., 2015)Purpose : The purpose of Unilever states that to achieve success it requires the company tomaintain the standards towards each and everyone Unilever is working with that includes thecommunities for whom they are producing the goods and the environment which is impacted bythe operations of the company. Mission : The mission of Unilever is to add energy to customer's life. To meet the day to daynecessity for nutrition, personal care and hygiene with brands that enhances the feeling insidepeople to feel good, look great and get the most out of life(Pereira, 2017).Vision : The vision of Unilever is to make their customer's life sustainable. And the companybelieves that this best way that will help their business to grow in long run.Goals : The goal of Unilever is to help more than a billion people in taking such action that willimprove their health and well being by 2020. By 2030 the goal is to half the environmentaleffects on the business as it grows and by 2020 will improve the living standards of millions ofpeople as their business grows. The company is motivated by a sense of aim that connects them to the foundationcompanies and their missions to improve the health, hygiene and livelihoods in the society.They believe that organizations must contribute positively to address the issues faced by theworld and by this they can also succeed. In 2010, Unilever launched a Sustainable Living Planthat laid the design plan for achieving the Sustainability targets(Homberg and Vogel, 2016)1.2 Products, customer's and services of UnileverUnilever owns 400 brands and is dealing in various kind of products such as beautyproducts, personal care, cleaning agents and food & beverages. It is a dual listed MNC.FOOD:- Salt, Atta, Coffee, Tea, Ketchups, Knorr soups, Ice cream, etc.HOME CARE BRANDS :- Active Wheel, Comfort, Domex, Rin etc.1
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