Big Data and Decision Making: A Case Study of Unilever

World learning report

Table of Contents
INTRODUCTION .............................................................................................................................3
Overview of the selected organisations....................................................................................3
Market spend for the Unilever and its competitor by using past 5 years of data.....................4
...........................................................................................................................................................4
How Unilever uses big data and hot it is helpful for the respective organisation in decision
making?.....................................................................................................................................6
CONCLUSION ................................................................................................................................8
REFERENCES...................................................................................................................................9

INTRODUCTION
In business organisation, development of the big data technologies unlocked a treasure
trove of an information for companies. Big data environment are utilized to manage, process and
analyse various different kind of the data at workplace (Awotunde and et.al., 2022). Organisations
increasingly are practices to take benefit of big data in order to drive better strategies and decision
for business. In this report two organisations are selected which are Unilever and Procter and
Gamble. Both of these organisation deal in FMCG sectors. This report will be based on the
comparison between two organisation, figures of the organisational profits, uses of the big data in
Unilever to make decision making within organisation.
Overview of the selected organisations
Unilever
It is a public limited firm that deal in consumer goods. This organisation was founded by
the William Lever, 1st Viscount Leverhulme and James Darcy Lever during 1929. headquarter of
Unilever is located within London, England. This company offer its service at global level. It is
organised into mainly three division including personal & beauty care, home care and food and
refreshment. Unilever's goals is to help around one billion people in improving their well-being
and health; to improve people's livelihood in supply chain, and to divide the environmental
footprint of group's product.
Procter and Gamble
It is a public company which deal in the consumer goods. This firm was founded by
William Procter and James Gamble during 1837. headquarters of respecter company is situated
within Cincinnati, Ohio, U.S. Procter and Gamble provide its services within world wide. This
company is specialized in wide range of the consumer health/personal health and hygiene product
and personal care. These product of respective firm are organised into various segments such as
health care, family care, beauty and grooming,fabric and home care. P&G create its phenomenal
growth through innovating from in- hiring best talent and building a global research facilities.
People are their assets. The P&G is a culture which is different from mostly business
organisations.