Blogging to Communicate: Marketing Communication Techniques Used by Unilever

Blogging to Communicate

Table of Contents
Introduction .....................................................................................................................................1
Main Body.......................................................................................................................................1
Conclusion.......................................................................................................................................5
References ......................................................................................................................................6

Introduction
Marketing is defined as the essential process used by the business organisation in order to
promote and sell their product and services to their target consumers. It involves use of various
marketing techniques in order to make consumer aware of their brand image leading to attract
large number of customers as well as retain them for long period of time (Bărbieru, 2021). Use of
right marketing techniques helps the business organisation to enhance their overall performance
and gain competitive advantages in the marketplace effectively. It also helps company to boost
their sale. For this report Unilever is taken as the base company. Unilever is one of the well
established multinational consumer goods company, focused on offering quality services to their
target customers. It was founded in 1929, having their products in around 190 countries. It has
more than over 400 brands and is considered to be the largest producer of soap around the globe.
This report highlights detailed description of the marketing communication technique used by
company to communicate with the target audience. Also main elements of marketing theory in
context to the way communication is planned, developed and executed by the company is also
highlighted in this report.
Main Body
Marketing is defined as the essential technique used by the business organisation to sell
their products and services among the target audience and make them aware of the products.
Marketing helps the business organisation to enhance their overall performance and profitability
and enables them to gain competitive advantage in the marketplace (Chandra and Maydian,
2021). Marketing helps business organisation to make their consumers aware of their brand
image. In context to Unilever, which is one of the well established and growing organisation
effectively use marketing strategy in order to maintain their position in the marketplace and
continue to gain competitive advantage. One of the essential business strategy considered by the
Unilever is that it combines its global strategies with the local community in order to attract large
customers who are attracted towards product that are globally recognised and has local essence.
In order to effectively determine the marketing activity effectively the organisation can consider
three step marketing framework. In context to Unilever, the STP marketing framework is
mentioned below:
1