How Unilever’s Brands Connect with Consumers

How Unilever’s
Brands Connect with
Consumers

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
“How successful is Unilever in applying its understanding of factors that influence consumer
behaviour to market its products?...........................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Customer behaviour is defined as how diverse people or assembly of individuals prefer to buy
products or services from certain companies. It is very essential for companies to have proper
understanding towards diversified needs or demands related to consumers so that they could take
right decision in relation with customer buying approaches (Willems, Brengman and Van
Kerrebroeck, 2019). The following report explains how Unilever successfully understood factors
that could influence behaviour of consumers. This organization was founded in 1929 by William
lever and James Darcy lever. The head office of the respective enterprise is best in London,
England. The report consists of various aspects that impact customer behaviour and relevant
theories.
MAIN BODY
“How successful is Unilever in applying its understanding of factors that influence consumer
behaviour to market its products?
It is very important for Unilever to comprehend and evaluate various elements that could lead to
have direct impact over client behaviour. This is essential for analysing advertising activities and
approaches in effective method so that proper decisions could be taken by the company.
Consumer behaviour regarding commodities or services will have direct impact on marketing
strategies and profitability of the selected company. The respective company is among the largest
organisation in consumer goods industry and is also able to fulfil demands or requirements of
customer’s ineffective manner (Wang and Lee, 2020). It has been evaluated that to become
successful in understanding customer behaviour the selected company implemented model which
is Engel, Kollet, Blackwell model. This is considered as an effective model to calculate customer
behaviour about facilities or commodities.
Engel, Kollet, Blackwell (EKB) model
This is a very valuable model to evaluate customer behaviour and procedure of decision making.
The selected company by applying this model will be able to take correct decisions and would
understand customer behaviour. The model has five stages of decision procedure which are
mentioned below
1