Unilever: Corporate Landscape Overview

This report provides an overview of Unilever, a multinational consumer goods company, including a brief analysis of the industry and the current state of the organization. Key contacts within the organization and how they can help in planning are also discussed.

Corporate Landscape
Overview

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Description of organisation....................................................................................................1
Brief analysis of industry or sector.........................................................................................1
Description of current state of organization...........................................................................2
Key contacts within organisation and how will they help in planning...................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Corporate landscape consists of distinct and separated landscapes that operates
independently as larger system of company. Unique operations are identified so that organisation
can commence operations in smooth manner (Clapp, 2021). This report is based on Unilever
which is multinational consumer goods company. It is headquartered in London, UK and offers
various products related to hygiene, personal care and nutrition. This report will include
description of organisation and analysis of industry. Current state of organisation is described in
this report.
MAIN BODY
Description of organisation.
Unilever is a British consumer goods company which is established in 1929, 2 September
and headquartered in London England. Various largest brands are offered by Unilever such as
Lux, Ben and Jerry’s, sunlight lifebuoy, etc (McCorquodale, 2022). It is classified into three
main categories which are home care, food and refreshments and beauty and personal care. They
offer their products in all over the world by maintaining their standard and quality so that they
can attracts number of customers. they have diversified into varied number of items so that they
can easily satisfy the requirements of customers.
Brief analysis of industry or sector
Unilever is a part of consumer goods company which have covered large market area.
Macro factors should be analysed which assist in understanding its impact on the Unilever. In
order to study external environment, PESTLE analysis can be used which is mentioned below:
Political factors: This involves all the government policies and regulations which are
formulated for organisations operating in country. Unilever offer their products world wide and
they have to follow all the mandatory regulations so that they can eliminate risk and threats.
They have also formulated political friendly policies which results in higher revenue generation
is in effective manner.
Economic factors: Stronger economy of a country affect an organisation in positive manner
by allowing customers to avail services. Unilever can easily increase their profitability because
they offer affordable prices which are best suitable according to the income of individuals.
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Social factors: Consumer preferences are included under social factors as it is influenced by
life style, taste and living standard of the customers (Mühlroth and Grottke, 2018). Unilever
always ensures that they offer products which are required by customers so that they can engage
them in better manner.
Technological factors: Organisations have to use the upgraded technology so that they can
involve innovation and creativity in their products and services. Retail sector also involving
various technological advancements which provide benefits to Unilever in attracting customers.
Environmental factors: Factors such as climatic changes and weather of Country affect the
profitability of overall industry. Unilever ensures that they opt practises which can contribute
positive efforts in the environment. Various corporate social responsibilities are followed by
them which improves the quality of life all of the living organisms.
Description of current state of organization
Retail sector involves varied number of products which need to be identified how to position
their products so that profitability can be increased (Williams, 2021). Unilever uses a strategic
approach which assist them in understanding how to position in their products in market. They
use STP analysis which is discussed below:
Segmentation: It can be done on various bases including demographics, psychographics and
lifestyle of their customers. Unilever carry out surveys and get the customer data so that they can
understand which areas have to cover in order to offer their products. They have covered large
market area which involves each and every individual of all age groups and genders. Unilever
produce and manufacture products for each and every segment of the society so that they can
cater the needs in appropriate manner.
Targeting: It assist organisation in targeting the best segment so that they can generate
revenues in required manner (Oehmichen, 2018). Targeting can be done on the basis of segment
size, differences and profitability. Unilever targets most of the segments as they have huge
variety of product which can avail by every individual of society.
Positioning: This sector Assist in identifying the unique selling proposition so that
organisation can sustain for longer period of time. Organisation uses marketing mix so that they
can appropriately position their products in market which enables them in achieving various
competitive advantages. They analyse the requirements of each and every targeted segment so
that they can compete with the products of their competitors in order to lead the industry.
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Key contacts within organisation and how will they help in planning.
Unilever have effectively identified the macro environmental factor and position of their
organisation in retail sector. This assists them in identifying their weaknesses and negative
factors which affect their organisation. They have developed various policies so that they can
overcome problems and challenges in appropriate manner (Salis, 2021). Managers of Unilever
can involve in better planning so that they can eliminate risk and negative operations in order to
grow their business. They can adopt technological advancement so that they can reduce wastage
and unnecessary cost from operations which enhance their profitability. Economies of scale can
be also used by them so that cost of production can be maintain which improve the budget of
over all organisation. producing of larger scale can increase the profit margin which is positive
factor in order to expand business.
CONCLUSION
From the above report it can be concluded that organisations should analyse all the macro
and micro factors which are related to the organisation. It affects the operations on larger scale
which need to be undertaken on prior basis. Problems of organisations should be identified so
that expectations of customers can be appropriately satisfied. This report included about the
analysis of the industry which affect the growth of an organisation. position of organisation
should be identified so that better opportunities can be achieved.
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REFERENCES
Books and Journals
Clapp, J., 2021. The problem with growing corporate concentration and power in the global food
system. Nature Food, 2(6), pp.404-408.
McCorquodale, R., 2022. Human rights due diligence instruments: evaluating the current
legislative landscape. Research Handbook on Global Governance, Business and Human
Rights, pp.121-142.
Mühlroth, C. and Grottke, M., 2018. A systematic literature review of mining weak signals and
trends for corporate foresight. Journal of Business Economics, 88(5), pp.643-687.
Oehmichen, J., 2018. East meets west—Corporate governance in Asian emerging markets: A
literature review and research agenda. International Business Review, 27(2), pp.465-480.
Salis, G., 2021. Hybrid metrics: a new approach to corporate performance measurement applied
to the evolving competitive landscape of the energy sector.
Williams, C.A., 2021. Comparative and transnational developments in corporate social
responsibility. Comparative Corporate Governance, pp.92-114.
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