This report provides an overview of Unilever, a multinational consumer goods company, including a brief analysis of the industry and the current state of the organization. Key contacts within the organization and how they can help in planning are also discussed.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Corporate Landscape Overview
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 Description of organisation....................................................................................................1 Brief analysis of industry or sector.........................................................................................1 Description of current state of organization...........................................................................2 Key contacts within organisation and how will they help in planning...................................3 CONCLUSION................................................................................................................................3 REFERENCES................................................................................................................................4
INTRODUCTION Corporatelandscapeconsistsofdistinctandseparatedlandscapesthatoperates independently as larger system of company. Unique operations are identified so that organisation can commence operations in smooth manner(Clapp, 2021). This report is based on Unilever which is multinational consumer goods company. It is headquartered in London, UK and offers various products related to hygiene, personal care and nutrition. This report will include description of organisation and analysis of industry. Current state of organisation is described in this report. MAIN BODY Description of organisation. Unilever is a British consumer goods company which is established in 1929, 2 September and headquartered in London England. Various largest brands are offered by Unilever such as Lux, Ben and Jerry’s, sunlight lifebuoy, etc(McCorquodale, 2022). It is classified into three main categories which are home care, food and refreshments and beauty and personal care. They offer their products in all over the world by maintaining their standard and quality so that they can attracts number of customers. they have diversified into varied number of items so that they can easily satisfy the requirements of customers. Brief analysis of industry or sector Unilever is a part of consumer goods company which have covered large market area. Macro factors should be analysed which assist in understanding its impact on the Unilever. In order to study external environment, PESTLE analysis can be used which is mentioned below: Political factors:This involves all the government policies and regulations which are formulated for organisations operating in country. Unilever offer their products world wide and they have to follow all the mandatory regulations so that they can eliminate risk and threats. They have also formulated political friendly policies which results in higher revenue generation is in effective manner. Economic factors:Stronger economy of a country affect an organisation in positive manner by allowing customers to avail services. Unilever can easily increase their profitability because they offer affordable prices which are best suitable according to the income of individuals. 1
Social factors:Consumer preferences are included under social factors as it is influenced by life style, taste and living standard of the customers(Mühlroth and Grottke, 2018). Unilever always ensures that they offer products which are required by customers so that they can engage them in better manner. Technological factors:Organisations have to use the upgraded technology so that they can involve innovation and creativity in their products and services. Retail sector also involving various technological advancements which provide benefits to Unilever in attracting customers. Environmental factors:Factors such as climatic changes and weather of Country affect the profitability of overall industry. Unilever ensures that they opt practises which can contribute positive efforts in the environment. Various corporate social responsibilities are followed by them which improves the quality of life all of the living organisms. Description of current state of organization Retail sector involves varied number of products which need to be identified how to position their products so that profitability can be increased(Williams, 2021). Unilever uses a strategic approach which assist them in understanding how to position in their products in market. They use STP analysis which is discussed below: Segmentation:It can be done on various bases including demographics, psychographics and lifestyle of their customers. Unilever carry out surveys and get the customer data so that they can understand which areas have to cover in order to offer their products. They have covered large market area which involves each and every individual of all age groups and genders. Unilever produce and manufacture products for each and every segment of the society so that they can cater the needs in appropriate manner. Targeting:It assist organisation in targeting the best segment so that they can generate revenues in required manner(Oehmichen, 2018). Targeting can be done on the basis of segment size, differences and profitability. Unilever targets most of the segments as they have huge variety of product which can avail by every individual of society. Positioning:ThissectorAssistinidentifyingtheuniquesellingpropositionsothat organisation can sustain for longer period of time. Organisation uses marketing mix so that they can appropriately position their products in market which enables them in achieving various competitive advantages. They analyse the requirements of each and every targeted segment so that they can compete with the products of their competitors in order to lead the industry. 2
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Key contacts within organisation and how will they help in planning. Unilever have effectively identified the macro environmental factor and position of their organisation in retail sector. This assists them in identifying their weaknesses and negative factors which affect their organisation. They have developed various policies so that they can overcome problems and challenges in appropriate manner(Salis, 2021). Managers of Unilever can involve in better planning so that they can eliminate risk and negative operations in order to grow their business. They can adopt technological advancement so that they can reduce wastage and unnecessary cost from operations which enhance their profitability. Economies of scale can be also used by them so that cost of production can be maintain which improve the budget of over all organisation. producing of larger scale can increase the profit margin which is positive factor in order to expand business. CONCLUSION From the above report it can be concluded that organisations should analyse all the macro and micro factors which are related to the organisation. It affects the operations on larger scale which need to be undertaken on prior basis. Problems of organisations should be identified so that expectations of customers can be appropriately satisfied. This report included about the analysis of the industry which affect the growth of an organisation. position of organisation should be identified so that better opportunities can be achieved. 3
REFERENCES Books and Journals Clapp, J., 2021. The problem with growing corporate concentration and power in the global food system.Nature Food,2(6), pp.404-408. McCorquodale, R., 2022. Human rights due diligence instruments: evaluating the current legislative landscape.Research Handbook on Global Governance, Business and Human Rights, pp.121-142. Mühlroth, C. and Grottke, M., 2018. A systematic literature review of mining weak signals and trends for corporate foresight.Journal of Business Economics,88(5), pp.643-687. Oehmichen, J., 2018. East meets west—Corporate governance in Asian emerging markets: A literature review and research agenda.International Business Review,27(2), pp.465-480. Salis, G., 2021. Hybrid metrics: a new approach to corporate performance measurement applied to the evolving competitive landscape of the energy sector. Williams,C.A.,2021.Comparativeandtransnationaldevelopmentsincorporatesocial responsibility.Comparative Corporate Governance, pp.92-114. 4