Marketing Communication Plan for Unilever's New Health Care Products

Individual Marketing
Communications

Contents
INTRODUCTION...........................................................................................................................2
TASK...............................................................................................................................................2
Internal audit:...............................................................................................................................2
External audit:..............................................................................................................................2
Campaign proposal and associated charity partner:....................................................................4
Target audience:...........................................................................................................................5
Marketing strategy:......................................................................................................................5
Marketing communication mix tools and media:........................................................................5
Campaign management proposal:................................................................................................6
Reflection on viability of the marketing plan:.............................................................................6
CONCLUSION................................................................................................................................7

INTRODUCTION
Marketing is known as the process that is used in increasing demand for various goods and
services that are offered by an entity. On the other hand, a marketing communication plan is
made for development of a strategy or policy that is used for promoting these products and
services with the main aim of targeting customer audience in a market (Adeola and Olaniyi,
2022). It is also a layout made as a set of actions in which there are business objectives that are
listed that are needed to be accomplished by the business organization. Marketing
communication strategy is known as the strategy that is followed by entity for meeting all of
their marketing goals and objectives, that are already predetermined. In this report, there is a
marketing plan made for the Unilever company’s new product launching. Unilever is present in
London and it was founded in 1929. In this report, it is discussed that Unilever is taking the
initiative of launching new product in the market, that is health care products.
TASK
Marketing audit is the process of evaluating of various marketing activities, theories, policies and
strategies that are adopted by an organisation. It also includes all pre described targets that has to
overcome by business organisation along with coordinating to all specified marketing activities.
There are various elements included in it like market positioning, opportunities as well as threats
and many others (Brezak, Vlastelica and Kostić, 2019). As for marketing audit of Unilever, both
internal and external audit is necessary and their factors. The internal and external audit is
explained below in context to Unilever.
Internal audit:
Purpose: The purpose of this marketing plan is to take a new initiative by Unilever
Mission: the mission of the new launching of this initiative is to provide and grow with health
care products along with more market capturing.
Target audience: the target audience of this new launching of health care products is the people
of fifty and plus age people and other people that are needing the health products.
External audit:
SWOT Analysis:

Strength:
 Unilever dominates various social media platform.
 Every month, there are billions of people who use Unilever products from online
shopping platforms such as Amazon and others.
Weakness:
 Unilever is facing issues from private concerns.
 Negative campaigning is damaging its image.
Opportunities:
 Creating and taking a new initiative to launch new health care products in its market.
 It is also seeing that online shopping is creating great opportunities by spreading more
and more supplies.
 Increasing various marketing and advertising probabilities with the use various digital
platforms for shopping of various products that it offers.
Threats:
 Enhancement of the online shopping rivalries.
 Uncertainty and dishonesty amongst investor loyalty.
PESTLE Analysis:
Political Factors: The legal guidelines and regulations that are present there in UK have an
effect on clients and activities as these consists of protective measures, confidentiality issues,
security and hurdles that are there in United Kingdom (Chakraborty and Jain, 2022). The CEO of
Unilever will see that it connects with nations policies for protecting and offering its clients from
personal information.
Economic Factors: these variables include inflationary pressures and policies of the economy.
As a result, the head of Unilever will belong and focus on to more than one approaches more
than investigation of market by being attentive in developing the economic system for the
company that maximises financial growth.
Social Factors: Social factors are there for particular user, including perspectives towards
lifestyles, status and society as these have effect at management of Unilever. For this CEO, of
Unilever has positioned emphasis on the overall performance with imparting higher products in
market.