Innovation and Creativity in Unilever: A Study

BM632 Managing &
Developing Innovation &
Creativity

INTRODUCTION
 Innovation defines as a unique ideology and strategy which
driven up the business growth and development in
successful manner.
 To run any organization it is required to bring an innovation
in the company so that the business can be able to grow in
definite manner.
 The company Unilever which is a multinational
organization deals in consumer goods and products which
fulfil the daily needs of the common person.
 The company requires to adopt some innovation from
where they can be able to become more successful and can
increase their productivity at higher level.

Chapter 1: Company Overview
• Unilever plc is a global consumer products corporation based in
London, England. Food, condiments, ice cream, wellness vitamins,
minerals, and supplements, tea, coffee, breakfast cereal, cleaning
agents, water and air purifiers, pet food, toothpaste, beauty goods,
and personal care are all items manufactured by Unilever. Unilever is
the world's largest soap manufacturer. [3] Unilever's goods are sold in
about 190 countries

Chapter 2: Issues/ Problems
Prices and Margin
• FMCG is now going through a challenging phase, with Unilever,
Procter & Gamble, Mondelez, and Nestlé all changing their
strategies and raising their pricing.There are a number of major
reasons for the decision, including increased material costs, but
customers will begin to experience the consequences of pricing
increases in the coming quarter.
• Previous price hikes have been gradual, and this shift in strategy
will put brand strength to the test. Price rises might possibly
backfire as firms strive to retain loyalty in the face of Amazon's
growth and competition from new competitors.