Marketing Mix and Tools: A Case Study of Unilever

BUSINESS
MANAGEMENT
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Table of Contents
Introduction..............................................................................................................................3
TASK .........................................................................................................................................3
Conclusion ............................................................................................................................... 7
References................................................................................................................................8
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Introduction
The competition within the market place is very high as various kinds of
organizations are functioning in same industry and creating price war in the market. It
becomes very difficult for the management of organization to operate their business in this
competitive environment. The effective marketing channels is the only solution of this market
condition. The effective and attractive marketing of the organization helps the management to
attract the customers towards the product of the company. There are many techniques and
tools are present in the market which helps the organization to make their marketing
channels. These tools are sales promotion, advertisement, direct selling, social media
marketing and so on. Unilever is the organization which is stated here to conduct this report.
This report states brief discussion related to the marketing and other marketing theories
which helps the organization to develop effective and also the number of resources.
TASK
An explanation of marketing
The process of marketing is concerned with the stimulating the demand of the
products as well as services of the organization within the market place. This process plays a
vital role within the business which helps them to negotiate with various problems present in
the market in relation to the competition. Unilever is one of the most biggest organization of
the world which has conducted a business of consumer goods in the market of United
kingdom. The market of the United Kingdom are one of the most stable market of the world
which has many opportunities for business organizations. There only few companies are
present in this market which has operated their business retail industry such as Sainsbury,
ASDA and some many but these companies has huge market share and dominating marketing
(Benar and Goharostami, 2019) . This creates stiff competition in the market and creates
many difficulties in relation to this. Administration within the Unilever Plc has evolved
specialized marketing channels within organization that enables the respective company for
dealing with the competition in market. The various types of tools of marketing involves
personal selling, promotion, word-of-mouth and many others that are used by management of
the organization. The brief discussion related to these marketing tools of Unilever are give
below:
Sales promotion
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