Principles of Marketing: New Product Launch by Unilever

PRINCIPLES OF MARKETING

Contents
Introduction......................................................................................................................................3
Main body........................................................................................................................................4
A) brief description of new product............................................................................................4
B- Brief analysis of the market...................................................................................................4
C- Key market trends..................................................................................................................5
D) Key competitors and their Positioning...................................................................................5
E) Current customer attitudes/behaviours in this market............................................................6
F) main issues an opportunity......................................................................................................6
STP of Unilever...........................................................................................................................6
Marketing mix.................................................................................................................................7
M) channel and distributor strategy............................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

Introduction
Marketing is the aspect of business which is most consumer focused as all of the principles of
marketing relate directly to the consumer. Please attention for the companies operating in the
free market as success depends upon identifying and retaining customers in order to remain
profitable and ensure business growth.
Unilever is the British multinational organization who was selling consumer goods and they’re
having headquarters in London England. The product sale by Unilever include energy drinks,
soft drinks, personal care and beauty care products etc. This report will cover a new product
launched by Unilever Help them to take competitive advantages. they are launching a new
Organic shampoo which is chemical free Without having any side effect for the users.
This report will discuss about New product launched by the Unilever In the beauty care product
segment. This product will able to satisfied the current need of customer because chemical

products can harm their hair and This product can be useful for the people who are looking for
the organic shampoo.
Main body
A) brief description of new product
Unilever is the company that sell varieties of the product and one of their segment is
personal and beauty care. This company is launching a new Organic shampoo after the
marketing research. organic shampoo will be made up of the natural ingredients and it will be
chemical free so customers will able to use 100% natural shampoo. it will be made up of natural
Ingredients so there will be no side effect from this organic shampoo (Cummins Loe and Peltier.,
2016). most of the people are looking For shampoo product that can B without any chemical art
it can solve their problems without buying the different different shampoo. the shampoo will
provide solution of the all the problems and people will not need to buy a different shampoo for
the different problems. all the issues will be solved through the knew organic shampoo by the
Unilever. Nowadays people are health conscious but with that they are also conscious about the
product they are using that include beauty and personal care, because of the chemical products
people are facing the problems like hairfall, hair damage and many more problems and The
shampoo will help them to overcome from the problems and it will give a huge competition to
the other companies who are selling the chemical products to their customers. Customers will
have a new choice that will help to replace the other chemical products within the market. The
usual shampoo gets rid of Oil and dirt But it also wipe out the moisture in the customers strands,
leaving them battle and dry. Conditioner restorer’s the looks with its moisturizing Properties to
some extent but with traditional organic shampoo customers don't need to worry about drying
out there mane By the shampoo often (Palmatierand Crecelius., 2019). The main benefits
organic shampoo from the universal liver will provide- The shampoo will don’t contain any kind
of chemical, it will not disturb the natural pH Balance of the user, It will be always natural an
easy to use, it will be loaded with the beneficial ingredients And customers will get attractive
look and Natural fragrance and they will also get the choice within the organic shampoo and
every shampoo will be made up of different ingredients. all the ingredients will be shown on the
label and customer can read it and satisfy by using the organic shampoo by the Unilever.