Applying Marketing Principles in the Global Environment: Marketing-mix of Unilever

Marketing-mix of
Unilever

Contents
INTRODUCTION...........................................................................................................................1
Task .................................................................................................................................................1
7Ps of marketing mix of Unilever PLC.......................................................................................1
Physical Evidence of marketing mix:..........................................................................................4
People element of marketing mix:...............................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing mix is a controllable tool by which organisation form the basis of planning and uses to
satisfy their target audience and accomplishing the organisation objectives. It is like tactics that a
company used to promote its brand or product in the market. The purpose of marketing mix is to
identify and arranges the elements of it which allow business to make profitable marketing
decision (Batat, 2022). Unilever Plc is a British multinational consumer product company with
its headquarters in London. It is organised into three primary departments which is Food and
refreshments, home care and Beauty and personal. Unilever was based on September 1929
through the merger of British soap maker Lever brothers and Dutch Margarine. During the
second half of the twentieth century, the corporation become more different from being a maker
of merchandise product of oils and fat while they extended their operations worldwide. In this
report, all the elements of marketing mix discussed in context of Unilever's office in India are as
follows:
Task
7Ps of marketing mix of Unilever PLC
Place and Distribution strategy
It refers to a place where consumer buy products and services will be rendered. The major goals
of place is to make merchandise to be had in proper vicinity at proper time in proper quantity.
Warehouses are set at strategic places from where C&F sellers delivers the products to stockists
and sooner or later to retailers (Chamberlin-Kim and Wells, 2019). Unilever has a big
distribution network which includes retails outlets around 7.7 million across the globe. Hindustan
Unilever Limited network is a regulator for direct selling network of the company. In
metropolitan cities of India, around 2500 redistributor stockists covers 6.3 million retail store. In
India, the distribution community of Unilever incorporates of 45 carrying & forwarding agents,
4,000 stockist and overall of 6.3 million shops. Hindustan Unilever has easily access for labour
intensive like they have trained many women who takes their products over to 165,000 Indian
villages. Hindustan Unilever serves in Urban and rural segments of India and it has a multiple
distribution channel which able to reach wider market. It uses the system of supply chain
management where their products are available in hyper markets, departmental stores as well as
on dominating digital platform like Grofers, Jiomart and Amazon fresh. Unilever adapt
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