Service Management & Marketing: Service Process Design, Technology, Capacity and Performance Management for Unilever

Service Management &
Marketing
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Table of Contents
INTRODUTION..............................................................................................................................3
MAIN BODY...................................................................................................................................3
Critically analyse the service process design for the organisation.........................................3
Critically evaluate the role and ethical implications of technology in the organisation’s service
delivery...................................................................................................................................6
Critically analyse how service capacity and performance is managed..................................7
Recommendations..................................................................................................................8
CONCLUSION ..............................................................................................................................9
REFRENCES ................................................................................................................................10
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INTRODUTION
Service Marketing means that process used over promoting commodities which is
required to be sold by an organization within market. Service marketing leads upon promoting
products and services over wider perspective existing within particular market. Also through this
marketing different aspects of business and its functions are conducted more effectively. This
leads towards developing better and effective marketing strategies making product and services
more effective in nature. Service marketing covers wider scope as it tends to impact business and
various functions related to it. Nature is dynamic as it tends to create better approach over
making organization's image improved. The selected organization in relation to report is
Unilever which is a retail organization selling variety of products within United Kingdom. The
report explains about service process design for an organization with implication of technology.
In the end service capacity and performance management has been explained.
MAIN BODY
Critically analyse the service process design for the organisation
Service process design means those arrangement of service facilities that provides about
process upon which service operation are structured more effectively(Iwu-James, Haliso and
Ifijeh, 2020). These activities are based upon planning and arranging people, infrastructure,
communication and material components of services helping in improving quality with
interaction between service provider and its users. Through service design many functions are
informed over changes taking place over existing services in more effectively. The purpose of
service design methodologies requires to establish effective practices over making design
services as per needs of users with competencies and capabilities over service been provided. If
successful method service design over adopting services with relevant perspective provided in
relation over sustainable and competitive services provided upon it. In order to make service
design by using methods and tools derived for making services within an organization improved
more effectively. Through this idea and concept is portrayed upon techniques helping in
improving culture and skills with level of understanding for stakeholders involved within the
process.
The main objective of service design helps upon formulating both front and back office
strategies which makes customers needs to be fulfilled in relevant manner by allowing market
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