Overview of Unilever, Tesco and Morrisons: Business Environment and Functions

This article provides an overview of the business environment and functions of Unilever, Tesco and Morrisons. It explains their organizational structure, advantages and disadvantages. It also provides insights into their background details and global strategies. The article references various studies to support the information provided.

BUSINESS AND BUSINESS ENVIRONMENT
An introduction to the overview of different type of organizations
and growth of their international business environment:
Unilever Plc, is an international manufacturer of fast moving consumer goods
with the product portfolio of home appliances, food products, personal
healthcare, and other related supplements.
This in turn can result in the improved sustainability of its competitiveness
against the competitors
Being UK's largest retailer, Tesco is said to be world's largest dealer of home
appliances, electronics, petroleum and engaged in financial services in the form
of multinational stores built.
It has beaten many of competitors effectively and has gained enough level of
competitive advantage in the achievement of desired goals.
Morrison’s primary focus is on providing its audience with fresh and
unprocessed food and grocery products that satisfies the consumers with low
price and plenty in terms of available resources.
The global environment strategy of the firm is to execute the process of
becoming the biggest general department of the food products. That is why it
has diversified the range of products into many major stores across the globe
Examining the different business functions of Unilever with
the help of an organizational chart depicting the
interrelationships between them:
Unilever's corporate structure is to ensure proper and adequate support
for product innovation to enhance the firm's global structure
It is important to determine and analyze which type of organizational
structure should be adopted for better utilization of the available
resources
It uses the broad differentiation strategy for its competitive
advantage that makes the company unique in its own way.
The business functions are interrelated with each other in order to
achieve success rates as these cannot work all alone.
Unilever's business functions play a great role in identifying the
common business objectives in order to maintain the long term
relations with the customers as well as the external sources.
Advantages:
1. It supports product development and innovation.
2. These have its own capabilities to carry out the activities
3. Market segmentation is easier to take place.
4. Corporate structure enables to differentiate the wide range of
products.
5. The large size of firm is an advantage in the form of
effective business environment globally
Disadvantages:
1. Minimal support due to regional strategic implementation.
2. The company does not have overall focus on all the activities
due to the product type divisions.
3. Minimum or less emphasis on geographical demonstrations
as products cannot define all.
4. Limited support from the market regions as it does not rely
on the overall business activities for its market share.
5. The formation of strategic development is also not
determined properly in order to evaluate success rates.
An explanation of background details of all the three
organizations:
Unilever was founded way back in the year 1929 by the British brothers
to diversify the target and goal of expanding the overall business
operations across the globe.
The background of Tesco mentions the carrying out and business
activities of the firm in order to operate globally by selling wide size and
range of products.
Morrisons business environment is always integrated with its overall
business activities of providing food and grocery with unique and
unprocessed items.

Notes:
UNILEVER:
The strategic development of improving the overall business activities to enhance the quality of its products can be marked as an advantageous significance.
TESCO:
It is even seen as a leading supermarket chain that provides all the daily necessities as well as specialized services. Tesco is a public limited company,
therefore there are advantages and disadvantages also in the dealings of various products and services.
MORRISONS:
The firm even has gained global advantage by providing employment opportunities and also by providing goods at reasonable prices.
An explanation of background details of all the three organizations:
UNILEVER:
The firm is comprised as divisional organizational structure, which is a category based business and the role of stakeholders is to effectively interact with
the firm about its operational activities.
It began with the operation of soap maker company and ultimately established themselves by incorporating in the wide range of products and services
including daily necessities of consumables and electronic appliances, etc.
It is now successfully operating with the aim of transforming the living standards of people into a sustainable living environment. To promote good hygiene
habits and to satisfy the customers is their main purpose.
TESCO:
It is mostly known for its low prices, providing valuable products and being customer centric.
The products and services provided are home appliances, software and financial services along with the telecom ones.
The firm is operating around thousand stores and employing Lakhs of people to reach its potential consumers through affordable and healthy sustainable
activities.
It aims to be a zero carbon business by the coming years with the hierarchical organizational structure to get assistance with numerous layers of leaders and
management in charge.
MORRISON:
This is considered as the services of provenance and quality which helps in increasing the global impact of its business environment.
The product count goes over 400 that is considered as a huge expansion rate of any business. Morrisons has some unique traits such as integrated supply chain,
innovative market ambience as well as skilled and expertise staff.
The vision of firm is to be the best provider of utilities across the globe to contribute in the processing of healthy food under affordable price ranges to meet
the strict standards of safety measures.
REFERENCES:
Möller, K., Nenonen, S. and Storbacka, K., 2020. Networks, ecosystems, fields, market systems? Making sense of the business environment. Industrial
Marketing Management. 90. pp.380-399.
Estevão, J., Lopes, J. D. and Penela, D., 2022. The importance of the business environment for the informal economy: Evidence from the Doing Business
ranking. Technological Forecasting and Social Change. 174. p.121288.
Tien, N. H., 2019. Comparative analysis of multidomestic strategy of P&G and Unilever Corporation. International journal of foreign trade and international
business. 1(1). pp.5-8.
Chebiego, C. and Kariuki, P., 2018. Strategic firm level factors and performance of manufacturing firms in Kenya: A case of Unilever Kenya
Ltd. International Academic Journal of Human Resource and Business Administration. 3(3). pp.243-262.