This presentation explores the integrated supply chain of Unilever's Green Tea, identifies its strengths and weaknesses, and provides recommendations to make it more competitive. The supply chain includes smallholders, manufacturers, international traders, retailers, and consumers. The material, information, and money flows are analyzed. The strengths of the supply chain include Unilever's long history of manufacturing tea, its competitive distribution channel, and the increased health consciousness among the US population. The weaknesses include huge geographical distances from tea plantation countries and political changes in various countries' environment. The presentation concludes with recommendations for Unilever to find more smallholdings farmers and expand its online base of selling green tea.

MKG721 Marking Rubric Task 2 S2 2018 Supply Chain Evaluation

Evaluation of the current design of the supply chain for ginger beer in the Swiss market based on relevant marketing theory and secondary data sources.

Explore the integrated supply chain of Unilever's Green Tea, identify its strengths and weaknesses, and get recommendations to make it more competitive. Read now!

Unilever's Green Tea Supply Chain: Strengths, Weaknesses and Recommendations

This presentation analyses the supply chain of Bru coffee, evaluating it through SWOT analysis. It maps the flow of coffee beans from farmers to customers and identifies strengths and weaknesses of the supply chain. The presentation also discusses macro-environmental factors and provides recommendations to improve the quality of the supply chain.

Hartpury University and Hartpury College

Business Development

Political Science

Mapping the Supply Chain of Bru Coffee: SWOT Analysis and Recommendations

This presentation provides an overview of Cadbury's market share and supply chain, including cocoa production, roles in the supply chain, and SWOT analysis. The presentation also highlights key issues and provides recommendations for improvement, such as implementing a feedback system, increasing transparency, and incorporating customers into the supply chain.

Unilever's Green Tea Supply Chain: Strengths, Weaknesses and Recommendations

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Mapping the Supply Chain of Bru Coffee: SWOT Analysis and Recommendations

Cadbury: An Overview of Market Share and Supply Chain

Unilever's Green Tea Supply Chain: Strengths, Weaknesses and Recommendations

End of preview

Mapping the Supply Chain of Bru Coffee: SWOT Analysis and Recommendationslg...

Cadbury: An Overview of Market Share and Supply Chainlg...

Mapping the Supply Chain of Bru Coffee: SWOT Analysis and Recommendations

Cadbury: An Overview of Market Share and Supply Chain