Mapping the Supply Chain of Bru Coffee: SWOT Analysis and Recommendations

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Food
marketing
(“BRU” COFFEE`S SUPPLY CHAIN)

2Table of Contents
Particular Page number
Executive summary 3
Introduction 4
Mapping of a Supply Chain 5
Info graphic 6
Supply chain process 7
Wholesaler 8
Retailer 9
Customer 10
Sales graph 11
Strength of Supply chain 12
Weaknesses of supply chain 13
Macro-environment 14-15
Strengths Leverage Opportunities 16
Weaknesses of supply chain 17
Recommendations 18
Conclusion 19
References 20-21

3Executive summary
 With the rapid changing business environment, a
business has to adopt efficient supply chain.
 The presentation brings out a supply chain of “Bru”
coffee.
 Coffee`s supply chain attempts to create an
vertically integrated channel from manufacturer to
wholesaler to retailer to consumer.

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Introduction
 The supply chain of “Bru” coffee manages the
flow of coffee beans from the farmers to
customers for the final consumption.
 The aim of analysing supply chain of “Bru”
coffee and evaluate supply chain through SWOT
analysis.
(Source: AIIMS, 2018)

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Mapping of a Supply Chain
Supply chain is the network of activities
which plan, adjust and execute the
product flow from grabbing the raw
materials till final distribution to
customers in an cost effective manner
(Kissinger, 2017). The importance of
supply chain are-
 Supply chain optimises the operation
of the organisation in order to
maximise the speed and efficiency.
 Effective supply chain can provide
competitive advantage to the
organisation because of faster order
delivery.
(Source: Perepa, 2014)

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