The provided content appears to be a university assignment for a business-related research project. The first part of the content includes three academic sources on various topics related to marketing and consumer behavior. The second part is an ethical form application for conducting research involving human participants, specifically a case study on improving Uniqlo's marketing strategy to boost sales volume. The form outlines the project's objectives, methods, and proposed duration, as well as details about data collection, storage, and security. The application also includes sections on participant information and consent, data protection compliance, and a declaration from the principal investigator.