New Business Proposal - Unique Designer

This presentation is a business proposal for Unique Designer, a clothing business in the UK. It includes information about their vision, mission, short term and long term goals, STP and SWOT analysis.

New Business
Proposal

Table of Content
 Introduction
 Business overview
 Vision and Mission
 Long term and short term goals
 STP analysis
 SWOT analysis
 Conclusion
 References

INTRODUCTION
Business plan refers to document which contain
information related to business including business
activity, overview and their plan in order to attain
their goals (Bacon and Tate, 2019). This plan provide
direction to managers of company that how they
needs perform all activity in business for attainment
of goals of business.

Business overview
Unique Designer is one of clothing business
which is established in UK as goals of
company is provide unique design of
clothing to their customers (Chiappani,
2018).

Vision and Mission
Vision: Vision of company is to increase their
product chain by providing variety of clothes and
also wants to a be marketing leader.
Mission: Mission of company is to expand their
share in different parts of worlds and providing
designing clothes to make customers satisfied.

Short term and long term goals
Short term goals:
 Increasing social media marketing of company in order to increase
interaction with customers.
 Increasing sales of company and marketing share within 3 months.
 Hiring new employees who has excellent skills in designing of
clothing range.

Short term and long term goals
Long term goals:
 Expanding geographical segment of market of business.
 Overcome of competition in marketing by broadening
range of products and service.
 Increasing profit share of company within 1 years.

STP analysis
STP analysis refers to a tool which helps to
identify segmentation, targeting and
positioning of company (Cordeiro, 2020). It
is a tool which helps to analyse different
offering and also helps to communicate
benefit as well as value of group.

Segmentation
Segmentation refers to a process of dividing
total marketing into different small groups
which has common needs and characteristics.
With using market segmentation, business can
target various consumer categories who can
perceive values of products and service.

Targeting
Targeting refers to process of focusing on a specific consumer group
which helps organisation to effectively focusing on target market.
Market is targeting on basis of reachability, size and profitability.

Positioning
Positioning refers to process of creating unique image for products
and service of company in minds of their consumer. Effective
positioning helps to create unique positioning of products of company
which differentiate them from their customers.

Competition
Competition is one of factors which create threat
for business by reducing marketing share and
profit of company (Deligeorgiou, 2018).
Competitors are adopting different marketing
strategy in their organisation in order to attract
more and more customers.

SWOT analysis
Strength Weakness
 Unique designer is providing excellent quality of products in market which make
their products different and increase satisfaction of customers (Mistry, 2019).
 Company is having their in house production which allow them to saves cost of
their products and service as they are producing their products by their own.
 Company is producing customise products a per requirement of customers and
serving both men and women.
 Unique designer needs to depend on new and trendy fashion trends which
increase obsolete stock in their store as due to existence of new trend, company
needs to put their old stock in sales. It increases cost of company.
 Company has limited suppliers in market of UK which increasing demand of
their products which can affect their operation.
Opportunity Threat
 There is increasing needs of trendy and fashionable clothes in UK which
increase demand of products of Unique designer in market of UK as company is
focusing on designing unique clothe for their customers as per latest trend.
 People are interested in buying quality products and service instead of focusing
on prices which create demand of Unique designer as they are building excellent
quality of their products.
 There is increasing competition in this industry as there are various marketing
plater providing their service in market of UK including Asda, H&M, Mark and
Spencer.
 Covid-19 is one of threat for business as due to which government is putting
restriction over business by announcing lockdown in their country. Also due to
which people are not preferring offline shopping and increasing demand of
online shopping.

CONCLUSION
From above mentioned project report, it can be concluded that
business plan refers to a document which contain all important
information about business. It includes information related to mission,
vision and overview of business as it provide clarity of products and
service offered by company.

REFERENCES
 Bacon, K. and Tate, S., 2019. Preparing a Food Processing Business Plan.
 Chiappani, F., 2018. Startup, l'importanza strategica del business plan.
 Cordeiro, D.M.C.M., 2020. Edp consulting lab: business plan supporting an Edp
ewallet (Doctoral dissertation).
 Deligeorgiou, A., 2018. Business plan and enterpreneurship.
 Mistry, E.B., 2019. Erudio EdTech Consulting Business Plan: An Organization
Development-influenced Plan (Doctoral dissertation, The College of St. Scholastica).

Thank You