The Contemporary Hospitality Industry

THE CONTEMPORARY
HOSPITALITY
INDUSTRY
Task 3 and Task 4

TABLE OF CONTENT
 Introduction
 PESTLE Analysis
 SWOT Analysis
 Current and potential trends impact on hospitality business
 Conclusion
 References

INTRODUCTION
Hospitality industry contributes the most to the economy as it
encourages tourism and by that gives foreign currency to the
economy. It is becoming the most competitive industry out of
all the industry. For the same Premier Inn Hotels has been
taken, it’s a hotel which origin is from UK and they are
looking to expand globally. Internal and external assessment
of the hotel has been done along with how they contribute to
national as well as international economy. The report also
talks about modern trends which the company can use to
influence customers.

PESTLE ANALYSIS
Premier Inn Hotels believes that competition is huge in their industry
and to overcome that they need to monitor and forecast external
influences. The hotel believes that PESTLE analysis will be best
suited to assess the macro environment. PESTLE analysis of Premier
Inn Hotels are as follows:
Political factors: This are the politics in a particular
country which can affect hotels operation. Due to Covid 19
taxes it is estimated that tax will be increasing in future.
Political factors include govt. Policy which can affect the
operation of hotel over time.