The Contemporary Travel and Tourism Industry

This presentation discusses the current trends in the travel and tourism industry, including the factors affecting tourism behavior, the application of motivation models in consumer decision making, recent trends in international travel, and the factors influencing the popularity of global destinations. It provides valuable insights for organizations to understand the emerging market competition and take corrective actions to enhance their market share.

The Contemporary Travel
and Tourism Industry

Content
 Introduction
 Different factors which affect tourism behavior
 Application of motivation models to influence consumer decision
making process
 Recent and emerging trend in international travel and tourism
 Factors affecting popularity of global destination
 Conclusion
• References

Introduction
Travel and tourism is a considered a larger enterprise who contributes a huge effort
towards the growth of hospitality industry.This present report is based on “Current
Trends in Travel and Tourism” which enable organisation to understand and aware
about the emerging market competition in a better way. Moreover, it also help them to
take corrective course of action for enlarging the market share or size among
competitors. In this study, it involves various factors that impact tourism behaviour,
identification of emerging trend in international travel and tourism. Finally, examining
the factors which influence popularity of global destination for improving the
productivity of travel and tourism industry.

Different factors which affect tourism behaviour
Some of the factor to affect behaviour of tourism are as follows-
Extreme locations: This is one of the most effective factor as different type of
tourisms are affected through locations.
Income: Annual income of an individual also a factor that affects tourism
behaviour.
Quality of life: When quality of life is considered then it can be seen that
holidays and destinations also serves through good quality of life.
Psychological factors: In the process of choosing travel destination
psychology of an individual plays important role.

Continue.
Income, personal taste and preference of an individual, locations are some
factors that underpins behaviour of an individual in tourism industry. Impact
of these factors leads to establishment of selection process of a destination
place. When a place is visited by number of individuals then in that case it
leads to enhancement of tourism because individual is affected through taste,
preference and recommendations made by their friends and family. A low
income level individual will choose destination that are affordable and
provides maximum amount of satisfaction through visiting these locations.

Motivation models to influence consumer
decision making process
The implication of Maslow's theory of motivation on tourists are as follows:
Physiological needs: Under this it encompasses survival needs like food,
clothing, shelter and etc.
Safety needs: In this, it comprises safe and secure environment, employment,
resources, health, property and so on.
Social needs: This factor involves friendship, intimacy, family, sense of
connection and so on.
Esteem needs: It includes respect, self esteem, recognition, freedom and etc.

Continue...
Self – actualisation needs: IN this component, is is wholly depend upon the
level of self realisation about the structure, quality of service, location in
order to keep relationship for longer time period. Hence, for attaining the
same, travel companies allocate best resources and generate a strong
relationship with each visitors that benefit them by enhancing the sales
performance among competitors.

Continue...
Push and Pull factors
There are many kinds of factors which affect directly or indirectly over travel
and tourism industry and some of them are mentioned below:
Push Factors: It is related to those factors that force an individual to move
voluntarily for accomplishing the high level of satisfaction. Some of the
push factors of tourism sector are economic, socio- cultural, political,
demographic, geographical, climatic factors and so on.

Cont...
Pull Factors: These are those factors in the destination country which has the
ability to capture the attention of large number of travellers to visit. Some
of the pull factors are effective marketing or promotion, increments of
facilities, perception of local towards tourist, carrying capacity of
destination and many more.

Recent and emerging trend in international travel and
tourism
In this current era of marketplace, intense level of competition and challenges
impose huge issues over travel and tourism industry.
 Eco travel
 Internet
 Bleisure Travel

Factors affecting popularity of global destination
Some of the factors which affect tourist destination and tourism are as follows:
Reviews from friends and family: In terms of tourist operators, each customer are
highly influenced or impacted by their friends or families opinion and that give
effect on organisational sales volume. Thus, tourism sector should provide best
service and also treat their consumer very fairly and ethically so that they can
easily retain existing customers as well as can capture more new towards the
brands.
Popularity as renowned destination: IN this aspect, it stated that tourism company
make an effort to place their brand in such a location which positively influence
consumer in terms of visiting again and again.

Continue...
Comprehensive information online: Under this, an organisation must be
updated and also have strong online presence in order to provide better
solution top targeted customer and also be aware about recent or emerging
market trend in a better manner.
Availability of special offers: In this, tourism and travel sector make an
attempt to impose impressive level of cost or price over travelling spot.
Due to which, it lead this industry to acquire best position among
competitors or rivalries in an amended way.

Conclusion
It has summarised from the above report that, proper allocation of resources
help travel and tourism industry to give increased level of consume
satisfaction and motivation among rivalries in an improved manner.
Moreover, adoption of innovative or novel technologies enable tourism
industry to place their brand in an aggressive position and also to enlarge
its market share or size in an effective mode.

References
Della Corte, V., Sciarelli, M., Cascella, C. and Del Gaudio, G., 2015.
Customer satisfaction in tourist destination: The case of tourism offer in
the city of Naples. Journal of Investment and Management. 4(1-1).
pp.39-50.
Köseoglu, M. A., Parnell, J. A. and Doyle, J. D., 2015. Market orientation,
strategy and revenue growth in the Turkish hotel industry. Journal of
Travel & Tourism Marketing. 32(8). pp.1099-1116.
Mahrous, A. A. and Hassan, S. S., 2017. Achieving superior customer
experience: An investigation of multichannel choices in the travel and
tourism industry of an emerging market. Journal of Travel Research.
56(8). pp.1049-1064.

Thank you