Exploring the Role of Technology in Travel and Tourism Industry

The provided content includes a range of research papers, articles, and reports related to travel and tourism. The topics covered include planning for film tourism, strategic management in travel and tourism, sharing economy in travel and tourism, internet usage for travel and tourism, crisis events in tourism, destination competitiveness, user acceptance of virtual worlds in travel and tourism marketing, and the impact of the internet on travel and tourism. Additionally, there are reports on global economic crisis and tourism, online distribution channels in travel, hospitality, and tourism, and future research directions in tourism marketing.

TRAVEL AND TOURISM
ENTERPRENEURS

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Discuss skills needed for successful entrepreneurship..........................................................3
1.2 Produce a self appraisal that identifies strength ad weakness and strategies to for
development benchmarked to successful entrepreneur...............................................................4
TASK 2............................................................................................................................................6
2.1 Analyse the development of entrepreneurial enterprise........................................................6
2.2 Factors to the success of an enterprise..................................................................................6
TASK 3............................................................................................................................................8
3.1 Evaluate sources of finance and support available to enterprises in the travel and tourism. 8
3.2 Develop and justify the potential for success of a concept for an enterprise in a travel and
tourism context............................................................................................................................9
3.3 Present a persuasive business start-up plan.........................................................................10
CONCLUSION .............................................................................................................................10
..........................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Travel and tourism is regarded as one of the best overgrowing businesses in the present-
day world scenario . The flared requirement of touristy has made this business risk free and
achievable because travel and tourism has the demanding business opportunity . It is the basic
requirement of foreigners . The ever increasing requirement of touristy has made this business
low risk and achievable the reason is because people from all over the world travel and set up
tours. From touristy high income source can be generated. Its a vast growing business and has a
diverse range of opportunities in future for the generation of better income sources. Tourism is
also associated with employment opportunities for those who want to start their carrier with
touristy.
TASK 1
1.1 Discuss skills needed for successful entrepreneurship
According to touristy skills are the qualities which should be exist in a good
businessperson. There are different types of skills some of them are knowledge, leadership and
management skills , awareness to innovative technology, complete information about the touristy
packages and a competitive strategy to know what's going on in the market. Touristy is all about
experiencing, amusement and creativity rather than investment for the traveller. The experience
and satisfaction are their investment. But for the traveller and tourism contactor it is the best and
great source of income generation by engaging many travellers in order to make development in
the sector as well( Moore, 2013).
A good entrepreneur is always take care of demands of the customer by providing best
travelling packages and complete accommodation facilities including some extra offers
according to the touristy. Successful entrepreneur should know about different marketing
concepts in order to make clients by winning their hearts and by leaving an impression towards
them by attracting. An entrepreneur should know some business tactics in order to command
over the profession and this results in developing more opportunities and achievement of targets.
There are some skills which a successful entrepreneur in order to compete the business world:-
Resiliency – Its a situation of a business entrepreneur in order to manage ups and downs in the
business. This situation is a very elastic situation of the business entrepreneur . In this situation

an entrepreneur never become hope less in difficult times of business. This situation allows or
motivate the entrepreneur for more opportunities and future diversions.
Focus – the entrepreneur should very focused in order to achieve goals and the businessmen
should be pathfinder . By setting up visions, mission and goals the entrepreneur is closer to the
goal.
Find and manage people – Only by learning to leverage employees , vendors and other
resources entrepreneurs will not able to build a scalable company . Their requirement is to learn
the network to interact with the right people.
Sell – All the entrepreneur are sales person, they have no choice whether they want to be or not.
Their concept is the idea of selling their product or services to the customers, employees and
investors. They know the customer psychology in order to selling the products and services they
know how to let them go or ready to buy a product. This the basic tactics of the entrepreneur in
order to run a business.
Learn – Successful entrepreneurs not believing in expertism instead of they do believe in
learning process in order develop their constant skills and capabilities in an organized procedure.
They stay updated to the system for advance knowledge of existing and future market.
Self reflection – they visualize the hard time and reflect on past and accordingly make future
plans. They have a serious thought about one's character and actions working out physically and
emotionally.
Self reliance – entrepreneur should be very self independent as they have lot of help providers
but they need to be self dependence.
These are the above skills and competencies needed for an successful entrepreneur and
development of the business.
1.2 Produce a self appraisal that identifies strength ad weakness and strategies to for
development benchmarked to successful entrepreneur
According to the strategies for the development of successful entrepreneur . Strategy is
the primary construction of the competitive disintegration and vantage. Strategy aims at building
a competitive advantage. The entrepreneurial enterprises faced many challenges for the survival
success. Basically they focused on particular challenges. The strategical activities includes
market and industry analysis, product or service design and development , operation and
technology management , customer development and many more services.

Following are the strengths and weakness of the successful enterprises in relation with strategical
development.
Business focus – it emphasise on profits, goals and metrics in connection with employees with
company goals. Focus is the ones visualisation, determination and enthusiasm in order to achieve
goals and targets.
Decelerator – decelerator promptly delegates authority and responsibility, collaborates
proactively and realize and designs others capabilities.
Knowledge seeker – it take an account of relevant and deep information about business
processes and findings. The benchmarking concept appeared to impart itself most easily to
manufacturing or administrative functions. It offers exact requirement of trainers and business
experts in order to achieve objectives of defining, improving and planned role in and outside the
organization work place. It is capable of converting less effective organization structure into
planned and innovative administrative workplace. It enables to implement less effective business
performance to the advance ways of activity. Change is the constant criteria for each and every
organization. Changes are determined by the external and internal factors prevailing in the
organization for an instance competition, fluctuations in the market and customer’s necessity or
they may be carried out through leadership, culture. Companies that squeeze change have found
that the identification and allocation of finest practices is a key to prosperous change and
upgrading initiatives. Designing fresh practices use effectively by advance methods,
demonstrative practices, ideas and insights.
Benchmarking is the process of upgrading or improvement used to determine and combine best
practices in operation. It is the best method of measuring and comparing business performance
against others and also the measures and practices that will help organization take actions to
progress its enactment or performance. Benchmarking is also called as innovation but it’s
essential to understand the concept of innovation doesn’t actually means the great invention by
its advance technological methods of measuring performance. It provides the accurate picture of
organization. In actual and real concept innovation is an advance genuine method of
technological advancement in order to develop products and services and thus results in best
outputs. In a modern business context innovation is related with customer satisfaction and
fulfilment of aspirations to a larger extent.

TASK 2
2.1 Analyse the development of entrepreneurial enterprise.
According to travel and tourism the development of entrepreneurial business basically
focused on innovation, implementation, appropriate strategies, skills, resources, manpower,
labour, cost of production and machinery in order to diversify opportunities and attaining targets
as well. The successful entrepreneurial development programme has been conducted in order to
enhance skills, competencies and productivity. The sole important role of the development
programmes is to develop implementation methods and technology that will be helpful for the
long-term ambitions of the organizational culture. It focus on starting and improving small
business as a strategy for creating more and better employment opportunities in developing
economies and economies in transition. The basic objective is to promote economic growth .
Expand your business is a integrated training and supportive package for large scale as
well as medium scale enterprises . These businesses are also called as growth oriented
enterprises because they offer no of involvement in order to grow and expand business
opportunities. It consists of training and non training participation.
According to international labour organization conference 2007, it is the tripartite body
that provides a strong and shared visualization on developing businesses in order to create wide
spectrum of job opportunities as. It also draws attention on sustainable development, latest
thinking , entrepreneurship promotion and corporate citizenship. These are the above business
development programme in order to diversify the entrepreneurial opportunities.
2.2 Factors to the success of an enterprise
Following are the factors that are used for the success of the enterprise as follows-
 Leadership-
Leadership is the character to lead over the others. It is required to have effective leadership for
the success of the business. There are many leadership quality that must required to be in leader
as effective communication, effective voice, good personality etc. Effective leader can make the
business of the company to growth oriented and help in to achieve the task of the project. It is
required to have good leadership quality in manager because manager leads various department

in an organisation and it is required to have effective management in various department to
produce more efficiency to the work (Pérez-Amaral, 2011).
 Partnership management-
Partnership management is the key point that is required for the success of the business. Few
businesses are engaged ion partnership business they do their business with the collaboration
with other business so it is very important for the business to have effective partnership with
those who have established partnership.
 Planning and marketing-
Planning and marketing are the key point that must be required to consider by the business while
making decision. Planning help in achieving the objective of the business and it is required to
have effective planning for the success of the organisation. Planning provides brief information
regarding the steps that are required to take for the achievement of the objective.
It is required for the business to adopt good marketing strategy so that their product get
recognition in the market and organisation can make more development and achieve their goal
and objective.
 Short and long term benefits management-
Organisation must make focus on the long and short term benefit because these benefits help the
organisation in to achieve more profit and it also helps the organisation in increase its
productivity. Short term benefits mean the benefit which is in short period of time and the
benefits that are arise over long period of time covers under long term benefit.
 Risk management-
Risk management is the point that is required for the business to consider because if an
organisation do not have risk management policy then it can not succeed in the market so it is
required for the business to have effective risk management policy. Risk management policy
make the organisation more objective oriented because risk is always involved in the business
and the business which manage such risk can succeed in the market otherwise not.
 Good strategy-
It is required for the business to have good strategy because strategy helps to achieve the
organisation objective and goal so it is important for the business to have good and effective
strategy. Sound business strategy improve organisation competency.
 Healthy corporate culture:

Corporate culture also affect the organisation performance do it is very important for the
business to have healthy corporate culture because it helps the organisation to improve its
efficiency as well as effectiveness and good product and services can be provided to the
customer.
TASK 3
3.1 Evaluate sources of finance and support available to enterprises in the travel and tourism
According to travel and tourism following are the different financial and supportive
functions available touristy enterprises.
The national and regional plays a very supportive role in various tourism projects and the
loans has been provided according to financial property (Xiao, 2010).
MOT does not play any role in order to provide funds for tourism businesses, but has a touristy
supply grants strategy that helps small world organization to invest in the infrastructure water
and sewerage to preserve their touristy.
MOT holds the arbitrary fund (tourism facilities grant programme) that supply funding for non-
commercial touristy facilities, in order to better foreign travellers.
The prime minister adopted some criteria July 2013 for applications of funds from the tourism
growth partnership, a new government initiative aimed at hike innovation assistance fecundity in
the touristy facet.
Under the tourism growth relationship government is making 28 million dollars
accessible over four years to support progressive projects that will create new chance and get
over barrios to growth in the touristy
For each project approved for investment, the government will provide up to 50% of the needed
there are some sources which has been provided the support in travel and touristy:-
The economic assessment of touristy are determined by customers spending on
accommodations, amusement, food and beverages, and international as well as domestic
transportation are some employment opportunities in relation with with funding sources to create
wealth as well. The concept of foreign direct investment could be very helpful in the growth and
development of tourism by making investments in tourism in different parts of the world for the
creation of more wealth and prosperity. Some of the private financing options like commercial
lending, private equity, venture capital and public offerings provide a bit support to touristy.

Some of the public financial sources are national development banks, multilateral organizations,
bilateral donors and regional development. These public and private financing includes tax
incentives and subsidies, community investing and micro finance. These are the sources which
are helpful in travel and tourism sector in a narrow or broader sense.
3.2 Develop and justify the potential for success of a concept for an enterprise in a travel and
tourism context
According to travel and tourism the potential is a power of strength, immunization and
the capability of doing a work in pressure or difficult situation when required. It is the efficiency
and effectiveness of work. Following are the passionate characteristics of an entrepreneur in
order to achieve success. Entrepreneurship is all about make money by doing a business
(Fesenmaier, 2012) . For that the business person should be passionate for their commodity
services and makes life easier, healthy, better and inexpensive. The first and foremost thing
about the entrepreneurship is the adoption of changing criteria in the business for that change is
must in order to develop and implement new methods in business, determination and enthusiasm
is necessary to carry out the business in a best possible ways. Passion is based on relative
missions in an intrinsic value that will be helpful in giving internal rewards in order sustain in
payday.
Attracting customers :- this is the ability of business men make their best possible deals in order
to gain profits by giving best packages and offers to the preferable destination. Their
communication networks should be very strong enough for the successful deal. They should
know how to convince the customers and provides the best satisfaction for the engagement of
more customers . Some of the services like accommodation, travelling transportation , quality of
products and services etc. should be keep in mind according to the need of the client. Security is
the another important cause and point of conflict when tourism is considered. The best method of
enticing customer is a discussion of their security and safety and ensure them to provide full and
complete secure journey through the travelling experience.
Environment plays very important role in travel and tourism sector. By creating certain
methods to improve the bad conditions of the travelling environment. By clean and clear
surroundings, disposal of wastes and by overall development of the environmental conditions
can left an impression among travellers. Another important thing is the season travelling

according to the different types of monsoon conditions prevailing in different parts of the
country. For this the traveller agent provide some awareness among the traveller about the
suitable destination according too the different seasons and consider their preference of choosing
accordingly. This is the most valuable part of gaining attention in order to make client for
touristy. These are the above following methods in order to make the destination memorable as
a result for the development of touristy.
3.3 Present a persuasive business start-up plan
The business plan is generally based on strong ideas, thoughts, visualizations,
process,strategies and most importantly valuable and professional research. Following are the
guideline in accordance of the design of business plan :-
Market research – the first and foremost thing in the business plan I the market research by
knowing the companies growth and potential in the perspective market. It is important to a
market research to show large and diverse market for your products and services (Chiesa, 2013).
Qualified management team- In order to run a business . Their should be a no of qualified and
professional team members who have complete knowledge of growing conditions of market,
suppliers, dealers , manufacturers and customers. They should possess certain skills and
capabilities in order to take decisions and they know how to deal with customers and employees.
Credible exit strategy – the credible exit strategy is an expected liquidation event such as initial
public stock offering or buyout/ merger with other company. Explaining the own exit strategy
can be a confusing situation because investors are wary of entrepreneurs that claims a guaranteed
liquidity event. Avoid looking of similar strategies of the different companies.
SMART – Business plans should be specific, measurable, achievable, result oriented and time
bound. The business will be strong and successful by adopting these attributes.
These are the methods and plans according to which business can be successful.
CONCLUSION
By above discussion it can be concluded that tourism plays a vital role for the economic
independence and culture heritage across different parts of the country. Strong tourism
opportunities is very important for the growth and development of the nation. Environment plays
very important role in travel and tourism sector. By creating certain methods to improve the bad
conditions of the travelling environment. In this part of session we discuss different types

methods of attracting tourist. Its a vast growing business and has a diverse range of
opportunities in future for the generation of better income sources. Tourism is also associated
with employment opportunities for those who want to start their carrier with touristy. The
concept of foreign direct investment could be very helpful in the growth and development of
tourism by making investments in tourism in different parts of the world for the creation of more
wealth and prosperity.

REFERENCES
Books and Journals
Blanke, J and Chiesa, T., 2013, May. The travel & tourism competitiveness report 2013. In The
World Economic Forum.
Croy, W.G., 2010. Planning for film tourism: Active destination image management. Tourism
and hospitality planning & development. 7(1). pp.21-30.
Evans, N., Stonehouse, G and Campbell, D., 2012. Strategic management for travel and tourism.
Taylor & Francis.
Forno, F. and Garibaldi, R., 2015. Sharing Economy in Travel and Tourism: The case of home-
swapping in Italy. Journal of Quality Assurance in Hospitality & Tourism 16(2) pp.202-220.
Garín-Muñoz, T. and Pérez-Amaral, T., 2011. Internet usage for travel and tourism: the case of
Spain. Tourism Economics.17(5). pp.1071-1085.
Gretzel, U., Wang, Y and Fesenmaier, D.R., 2012. Travel and tourism. Handbook of Computer
Networks: Distributed Networks, Network Planning Control, Management and New Trends and
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Hall, C.M., 2010. Crisis events in tourism: subjects of crisis in tourism. Current issues in
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Huang, Y.C., Backman, S.J., Backman, K.F. and Moore, D., 2013. Exploring user acceptance of
3D virtual worlds in travel and tourism marketing. Tourism Management. 36. pp.490-501.
Kayar, Ç.H. and Kozak, N. 2010. Measuring destination competitiveness: an application of the
travel and tourism competitiveness index (2007). Journal of Hospitality Marketing &
Management.19(3). pp.203-216.
Lee, and et. al 2011. Helpful reviewers in TripAdvisor, an online travel community. Journal of
Travel & Tourism Marketing. 28(7). pp.675-688.
Lee, J.W. and Brahmasrene, T., 2013. Investigating the influence of tourism on economic growth
and carbon emissions: Evidence from panel analysis of the European Union. Tourism
Management 38. pp.69-76.
Moutinho, L. ed., 2011. Strategic management in tourism. Cabi.
Papatheodorou, A., Rosselló, J. and Xiao, H. 2010. Global economic crisis and tourism:
Consequences and perspectives. Journal of Travel Research. 49(1).pp.39-45.

Standing, C., Tang-Taye, J.P. and Boyer, M., 2014. The impact of the Internet in travel and
tourism: A research review 2001–2010. Journal of Travel & Tourism Marketing. 31(1). pp.82-
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Thakran, K. and Verma, R., 2013. The emergence of hybrid online distribution channels in
travel, tourism and hospitality. Cornell Hospitality Quarterly.54(3). pp.240-247.
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Online
Sources of finance and investment option in tourism. 2017. [Online]. Available through:
<https://www.slideshare.net/sugun2910/sources-of-finance-and-invesetment-option-in-tourism>.
[Accessed on 21st April 2017]