Impact of managing cultural diversity on performance of an organisation

Unit 11
Table of Contents

Research Topic :Impact of managing cultural diversity on performance of an organisation. A
research work on Conlon Construction Ltd.....................................................................................1
Chapter 1: Introduction....................................................................................................................1
1.1) Background of the research.............................................................................................1
1.2) Rationale for section of Topic.........................................................................................1
1.3) Research aim and objectives...........................................................................................1
1.4) Research questions..........................................................................................................2
Chapter 2: Literature Review...........................................................................................................2
Chapter 3: Research methodology...................................................................................................4
Chapter 4: Data analysis and research findings...............................................................................7
4.1) Data analysis...................................................................................................................7
4.2 Interpretation of research Findings...................................................................................9
Chapter 5: Conclusion and Recommendations..............................................................................15
5.1) Conclusion.....................................................................................................................15
5.2) Recommendation...........................................................................................................15
Chapter 6: Reflection.....................................................................................................................16
REFERENCES..............................................................................................................................16

Research Topic :Impact of managing cultural diversity on performance of an
organisation. A research work on Conlon Construction Ltd.
Chapter 1: Introduction
1.1) Background of the research
Management of cultural diversity is vital for an organisation as it ensures recruitment and
selection of more talented employees from diversified backgrounds which enhance overall
competencies and success of an orgnisation (Lozano and Escrich, 2017). The concept of equality
and diversity is associated leading a fair and positive workplace environment for all employees
irrespective of any kind of discrimination. Thus, the current investigation is conducted on
Conlon Construction Ltd to evaluate the overall impact of managing cultural diversity on
performance of an organisation.
1.2) Rationale for section of Topic
The selection of current research topic is rationale as it provides better information
regarding the need and importance of equality and diversity. A better understanding provided by
current study regarding the Impact of managing cultural diversity on performance of an
organisation would meet the professional implication of researcher thus, it is rationale and
justifiable topic. Further, enhancement in managerial skills and personal experiences are also the
reasons that makes selection of this topic more rationale.
1.3) Research aim and objectives
Research aim
“To evaluate about the importance of managing cultural diversity along with its impact on
overall performance of an organisation”. A research project on Conlon Construction Ltd situated
at Oldham OL8 3QL, United Kingdom
Objectives of research
 To evaluate about the need and importance of managing equality and diversity at
workplace of an organisation.
 To determine the impact of managing cultural diversity on the performance of Conlon
Construction Ltd.
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 To develop better understanding about the ways and strategies that could be adopted by
Conlon Construction Ltd to ensure more effective management of equality and diversify
at its workplace.
1.4) Research questions
 Why it is needed and important for an organisation to have proper management of
equality and diversity?
 Is there any vital impact lead by of managing cultural diversity on the performance of
Conlon Construction Ltd?
 What are the suggested ways and strategies that could be adopted by Conlon
Construction Ltd to ensure more effective management of equality and diversify at its
workplace?
Chapter 2: Literature Review
To evaluate about the need and importance of managing equality and diversity at workplace of
an organisation
As per the view point of Sean McPheat, 2020, managing equality and diversity becomes
vital and most needed for an organisation as it a concept that ensures enhanced creativity and a
positive workplace environment for betterment of an orgnisation. Equality ensures a fair
atmosphere where as diversity leads to a more creativity and talented inclusive workforce for a
company. The main point that are reflecting the need and importance of managing equality and
diversity for an organisation are evaluated and discussed below:
Create more positive working relationships- The first and foremost aspect that enhance
the need of equality and diversity is associated with creation of a positive working environment
and relationship through eliminating chances of conflicts and chaos. Leading a fair workplace
practises ensures a happy mindset and boost male of all employees which ensures a more
positive and healthy working environment (Ennaji, 2020).
Attract and retain best quality employees- Another vital importance of managing
equality and diversity at workplace consists of arcing and retaining best quality employees
through ensuring a more positive workplace and better employee engagement. Equality and
diversity leads to a fair and unbiased selection process for all individuals belongs to different
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